YouTube Plans To Offer Paid Subscription Channels: Report

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  01 January 2013
YouTube Plans To Offer Paid Subscription Channels: Report

Quote:
"The Google-owned service wants content companies to apply for opportunities to put about 25 channels on YouTube that will charge customers as much as $5 a month, Ad Age reports today. The channels are expected to be up by mid-year with fare that could run the gamut from episodic series to libraries, live events, and advice shows. YouTube would collect about 45% of the subscription revenue; it currently takes about the same percentage of the revenue from the ads it sells. "

http://www.deadline.com/2013/01/youtube-paid-channels/
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  01 January 2013
So... paid channels.... and a revenue sharing scheme similar to movie cinemas....

Interesting.
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  01 January 2013
I "cut the cord" and never looked back over a year ago, so any more online content is certainly welcomed here.
 
  01 January 2013
Probably worth a shot.

Though given how youtube channels seem to define their success by 'views', paid subscription is probably the surest way to keep that down.

Also, 45%? That's probably a good rate, by the standards of old media, cinemas and dvd. By internet standards, I dunno.
 
  01 January 2013
Interesting idea, I haven't had cable for about 9 years so I usually have to wait for DVD releases to check out shows, but there are always a few I'd like to watch more quickly like Breaking Bad.
 
  01 January 2013
I applaud this move...
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  01 January 2013
Youtube's Long-Term Strategy has always been this IMO:

1) Keep everything as "free content" for a couple of years.

2) Get 10s of Millions of people to get used to using Youtube for their daily video intake.

3) At some point, at an opportune moment, roll out "paid services" like viewing Feature Films for money on Youtube.

4) In doing so, become the biggest "Virtual Video-Rental Store" on the Internet.


So what they are doing doesn't surprise me one bit.

Wait until they start offering Feature Films, Documentaries and TV Shows on a Pay-Per-View basis.

It's gonna happen. 2013 seems to be their target year for this...
 
  01 January 2013
This isn't any different from all other internet strategies. First you get eyeballs, keep it free, and when you have enough you start to progressively turn some -new- features into 'paid only' Facebook is doing it with sponsored posts now.

The only other alternative is, when it's free and it remains free, then you are the product. I hope we move away from that culture. I don't mind paying, especially these micro payments. I like endorsing the indie artists this way. A song here and there, an app, a software.

I hope we get used to paying, so the creative economy will grow. Not just ads and advertisers who are the only one paying anymore.


Originally Posted by DePaint: Youtube's Long-Term Strategy has always been this IMO:

1) Keep everything as "free content" for a couple of years.
...
 
  01 January 2013
i think it wont be a success. It got big because it was 'free'. The majority of ppl on youtube wont like it.
 
  01 January 2013
So, is this $5 per channel or just a $5 per month sub to YouTube? Because if it is per channel, then I can almost guarantee that the whole thing will be an utter failure. I don't even pay $5 per channel for TV.

If it is simply a subscription to enable YouTube viewers to watch 'paid' channels, then sure, I can dig it. There are a lot of great content creators on YouTube that deserve to reap their rewards.
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  01 January 2013
Originally Posted by Geta-Ve: So, is this $5 per channel or just a $5 per month sub to YouTube? Because if it is per channel, then I can almost guarantee that the whole thing will be an utter failure. I don't even pay $5 per channel for TV.

If it is simply a subscription to enable YouTube viewers to watch 'paid' channels, then sure, I can dig it. There are a lot of great content creators on YouTube that deserve to reap their rewards.


I wish cable offered packages of something like $5 per channel. That way I could pick and choose the channels I watch. You may not pay $5 per channel, but you are paying for channels you don't even watch. Which sounds worst to me. You are paying for something ridiculous like sewing channel so the CEO can drive his Bentley to work today.
 
  01 January 2013
Originally Posted by BigPixolin: I wish cable offered packages of something like $5 per channel. That way I could pick and choose the channels I watch. You may not pay $5 per channel, but you are paying for channels you don't even watch. Which sounds worst to me. You are paying for something ridiculous like sewing channel so the CEO can drive his Bentley to work today.


This to me is a huge mistake by cable companies. I would pay for at least three channels if they let me do it that way. But I don't have cable cause I don't want to pay loads of money for dozens of channels I'll never watch.

Thought I heard a little while back that a cable company was going to try this...
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  01 January 2013
Originally Posted by Michael5188: This to me is a huge mistake by cable companies. I would pay for at least three channels if they let me do it that way. But I don't have cable cause I don't want to pay loads of money for dozens of channels I'll never watch.

Thought I heard a little while back that a cable company was going to try this...


Yeah I believe it was Cox cable up near your way that was doing a trial run a year or so ago, not sure what came from that. After I read about it, I called Comcast to ask if they did such a thing. They did not and I canceled my TV services on the spot. My bill was around $230/month when I cancelled.
 
  01 January 2013
Originally Posted by DePaint: Wait until they start offering Feature Films, Documentaries and TV Shows on a Pay-Per-View basis.


They do: http://www.youtube.com/movies?feature=guide
 
  01 January 2013
I don't mind it if the content being posted is worthwhile, as mentioned though I would rather pay one fee to access the shows instead of 5 bucks a channel. I suppose if they are smart they would do both where you could pay for an individual channel or more to get a bulk subscription. It sounds like it would be a nice incentive for more independent webshows though which I have regularly enjoyed watching many i've found.

My wifi app FoxFi did something similar where it was a free product for quite some time when it came out, eventually they had a mandatory update to make it keep functioning that cost 7 dollars (one time charge for unlimited hotspot hosting through phone) I didn't mind since I already knew it was a quality app that did what I wanted.
 
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