Originally Posted by CHRiTTeR
Sure he got plenty of hits after the marketting.
But the whole marketting around Justin Bieber was based on how many hits he got on youtube and thanks to that he got his record deal.
Still grass root marketing, viral style.
Even for Greyson Chanche, some people did some investigating, AFAIK, and wonder why did he managed to get a Yahoo front page - before becoming viral, and then considered as "viral", and later appeared on Ellen. Basic marketing (posting) was done on Gossipboy.ca and Reddit, and was getting around 10K. And later (from wikipedia) it was mentioned that
"Ellen DeGeneres first saw the video after Chance's brother, Tanner Chance, wrote to her show suggesting she watch it".
Seriously? I would love if my first book is selected into Oprah book club. And of course, later Ellen start her own record label to push Greyson. Only later did it become seriously viral (playing on Ellen and all). So there are conspiracy theory that the recording was professionally done to look viral (like some airliner video viral of two stewardess coming from same toilet(?)). For example most of background student were girls.
As for Bieber, wiki says this: "While searching for videos of a different singer, Scooter Braun, a former marketing executive of So So Def, clicked on one of Bieber's 2007 videos by accident."
So I'm not sure about Bieber original number back then. But it wasn't popular because of popular thingy.
Either way, they are not PSY way of popularity, as in seriously big and seriously viral before US record label start to take him seriously.
Anyway, whatever the secret behind Greyson, I know he do have the talent. Too bad I couldn't afford the ticket and was quite busy when he came here a while ago.