okay, Digital Domain Media Group (DDMG) is a public company with shareholders. these shareholders dont want to loose money. how to make a company in vfx profitable? change the work you do.
DDMG started lawsuits against Samsung and PrimeFocus on patents for 2d to 3d conversion process. the settled off court licenses agrements with both.
step one achieved, making money.
lets make more money
|In a significant development, DD today said that its position is that any movie, television project, or videogame that involves 3D conversion dips into the company's patented technology, and indicated that it would "very quickly" begin pursuing licensing deals across the industry.|
now lets get rid of the parts that loosing money. stop making these stupid hollywood movies!
|"We need to talk seriously about the reallocation of resources [and] prioritizing virtual performances over some of the film work we've been doing," Textor said. "We might be a whole lot less likely to take a project in VFX just to post revenues if we need to build five performances for Evlis and [another] one of our stars is in the Super Bowl half-time show. The priority needs to be the high-margin, massively expanding business."|