Originally Posted by spades
I am about to start freelancing and then eventually starting a small media studio. I have never actually worked in the feild professionally before, so I'm totally clueless when I comes to protocol. Things like the standard way of dealing with clients, standard fees and standard expect project duration.
I really would appreciate help from anyone knows about things like this. So if anyone who has started a small multimedia business are is apart of one, does'nt mine me asking a few questions please holla back.
p.s. any online resources on this would be cool
I like to learn how others approach the business of cg art too as marketing processes and outlets change quite often with digital media.
I use my 3d art designs as art content for web and other media promotions. You have to settle on a production process and art style. This art style becomes your art style "brand" that only you can offer to clients. Also it is easier to set up a production system based on styles of brands than for many different styles of service products that are disconnected by topic. For example if you are showing work for a series that's using a "Chrome" style of design topic then don't add the "Green Forest" styled series to the "Chrome" series. You may have other artistic styles to choose from so include these in a flip book but always connect them to one topic of use per set of images. It is also easier to match a clients needs to a service with a method like this. You can hook up your IT client to the "Chrome" series and the organic cleaning product client to the "Green Forest" series of design offerings.
You can make these series as complex in their detail of offerings as you want them to be. You can go wild with your art designs within these limits. And you can build these series up with practical topic offerings that can be altered later to be custom fitted to a businesses needs. Don't assume that your clients won't want to see prepared designs. Don't assume anything and always be prepared for everything. Work like small business but think and operate like a corporation. Computers make this possible.
I learned the hard way just throwing my stuff out there just because it looked good. Your art is a product like any other product or service so package it accordingly. I was so "small town" "ye ole graphic art shoppe" when I started out.
Clients like to see your art in a practical application not just as random pretty pictures without function. Define everything that you have to offer and serve it up in a practical application like a mock ad if one piece you are showing is not from previously commissioned work. To get ideas check out out retail products that use art for branding. Some clients do not want their work to be used in your promotions. Ask before using any of the work that you did for your clients for promotions.
There are more ways to operate than mentioned here, but I have found these steps to work as a good foundation in the beginning.
I hope that this helps along with the other folks great tips.