Mitsubishi_Fridge - TVC

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  08 August 2009
Mitsubishi_PrisonBreak - TVC

Title: Mitsubishi Fridge - Prison Break
Name: VHQ post KL
Country: Malaysia
Software: Maya , Mental Ray , After Effects , Photoshop

Mitsubishi Prison Break is a 30 second , Fully Animated TVC created by VHQ post .

The Spot was heavily focused on three fully animated characters - Bak Choy , Carrot and Tomato . They are trying to escape from an hazardous old fridge to the new Mitsubishi fridge equipped with the latest technology - " vitamin factory " which believed to be capable of restoring the freshness of vegetables .

The spot was created from scratch in one and a half month's time including pre-production till post production . It was quite a laborious task due to the various highly detailed environments.

Please click Here to view
- Lores Version - 2.2mb

Please click Here to view - Hires Version - 10.3mb ( recommendation )

Project credits:

Director : Ryan Wong
Creative Director : Sharon Wong
Technical Director : Choon
Exec Producer : Cindy
Producer : Lini
Concept Art : Bin
Modeling & Texturing : Bin , Eamond , Chee Leong , Choon , Ryan .
Animation : Chee Seng
Rigging : Choon
Leaf Dynamics : Choon
VFX : Choon
Lighting & Rendering : Ryan , Bin
Audio & Music: Yong
Compositing : Ryan , Peng

__________________________________________________ ___

Please Give us your Comments & Suggestions ~ Thanks !!

__________________________________________________ ___

Last edited by RyanBox : 08 August 2009 at 10:22 AM. Reason: revise on thread
  08 August 2009
Such a brilliant commercial! I like the whole idea of it. But I think the establishing shot at the very beginning could be a little bit longer though and maybe you could show the old refrigerator as a whole instead of just half of it in order to portray how dodgy the place they're living in. Nevertheless, very well done and I like the tomato.

Last edited by JulianKok : 08 August 2009 at 06:22 PM.
  08 August 2009
Thanks for the comments julian

I am totally agree with you on the establishing shot and idea of revealing more on the old fridge s' messy environment if we are allow to lengthen the duration of the TVC .

Due to the requests from the agency and client , we have no choice but to shorten the duration and slotted in all of the shots within this 30s . :(

I will definitely come up with our own director s' cut version someday

Last edited by RyanBox : 08 August 2009 at 08:09 AM. Reason: gramma fixing
  08 August 2009
Talking Mitsubishi PrisonBreak- ( Pre-Production )

Hi , here are some of the Pre-Production art works for this TVC

Hope you guys like it ~

Last edited by RyanBox : 12 December 2009 at 08:18 AM.
  08 August 2009
Beautyful spot, love the mood.



  08 August 2009
really cool work.great tight storytelling.luvd it.and thanks for the detailed artwrks.
  08 August 2009
u always doing a great job since college pal
luv ur work anyway,keep it up,hope more 2 come~!!~
IMAGINATION is more important than KNOWLEDGE-Albert Einstein
  08 August 2009
Hey ryan (aka koktak ),
Finally you posted here, really impessive, congratulation to you, choon, bin, seng and all your team.
The lighting, color and mood is very nice, and also the background, they look so convincing and believable. I like those detail that you all input in the background~ animation and camera also look great.

Hope to see more from you guys.
  08 August 2009
Grury - thanks a lot ~ glad that you like it .

Lipuster - Thank you for viewing the thread , i hope the duration could be longer . haha

Lemon - Thanks for your comments pal ~ as always u r the most supportive pal of mine .

TarHoay - haha , thank you for your support bro . . love your cg gal too , hope to create one of my own someday
  08 August 2009
Beautiful lightings and very interesting characters! You guys really improved a lot! Haha. I really like the character designs as well! Can't wait to see more from you guys again.
  08 August 2009
Thanks for your comment ~ Hampsty

Hoping to get more interesting Boards in the future too
Our latest TV commercial
Mitsubishi - Prison Break TVC

Last edited by RyanBox : 08 August 2009 at 05:09 PM.
  08 August 2009
Dramatic So many things you could've done with this, I'm sure it was difficult not be able to do them. Nice work!!!
  08 August 2009
hi, saw it few weeks ago when seng show to us. looks great specially the lighting.
keep up the good work.
  08 August 2009
Remi - Thank you so much for the comments . You are right Remi ~ Could you please interpret more of your suggestion ? personally we hope to implement more details on the backgrounds of the new fridge

Gene Erh - Thanks alot for the comments and support too , pal Hope to see more works from your company in the future too

Last edited by RyanBox : 08 August 2009 at 10:41 AM.
  08 August 2009

Hi Guys... Super cool stuff and awesome animation! You guys rock!
The only thing i will comment is to put the fridge shot as the establishing shot, i think it will tell the story better.

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