Mitsubishi_Fridge - TVC

Become a member of the CGSociety

Connect, Share, and Learn with our Large Growing CG Art Community. It's Free!

THREAD CLOSED
 
Thread Tools Search this Thread Display Modes
Old 08 August 2009   #1
Mitsubishi_PrisonBreak - TVC



Title: Mitsubishi Fridge - Prison Break
Name: VHQ post KL
Country: Malaysia
Software: Maya , Mental Ray , After Effects , Photoshop

Mitsubishi Prison Break is a 30 second , Fully Animated TVC created by VHQ post .

The Spot was heavily focused on three fully animated characters - Bak Choy , Carrot and Tomato . They are trying to escape from an hazardous old fridge to the new Mitsubishi fridge equipped with the latest technology - " vitamin factory " which believed to be capable of restoring the freshness of vegetables .

The spot was created from scratch in one and a half month's time including pre-production till post production . It was quite a laborious task due to the various highly detailed environments.















Please click Here to view
- Lores Version - 2.2mb

Please click Here to view - Hires Version - 10.3mb ( recommendation )

Project credits:

Director : Ryan Wong
Creative Director : Sharon Wong
Technical Director : Choon
Exec Producer : Cindy
Producer : Lini
Concept Art : Bin
Modeling & Texturing : Bin , Eamond , Chee Leong , Choon , Ryan .
Animation : Chee Seng
Rigging : Choon
Leaf Dynamics : Choon
VFX : Choon
Lighting & Rendering : Ryan , Bin
Audio & Music: Yong
Compositing : Ryan , Peng

__________________________________________________ ___

Please Give us your Comments & Suggestions ~ Thanks !!

__________________________________________________ ___

Last edited by RyanBox : 08 August 2009 at 10:22 AM. Reason: revise on thread
 
Old 08 August 2009   #2
Such a brilliant commercial! I like the whole idea of it. But I think the establishing shot at the very beginning could be a little bit longer though and maybe you could show the old refrigerator as a whole instead of just half of it in order to portray how dodgy the place they're living in. Nevertheless, very well done and I like the tomato.
__________________
juliankok.com

Last edited by JulianKok : 08 August 2009 at 06:22 PM.
 
Old 08 August 2009   #3
Thanks for the comments julian

I am totally agree with you on the establishing shot and idea of revealing more on the old fridge s' messy environment if we are allow to lengthen the duration of the TVC .

Due to the requests from the agency and client , we have no choice but to shorten the duration and slotted in all of the shots within this 30s . :(

I will definitely come up with our own director s' cut version someday

Last edited by RyanBox : 08 August 2009 at 08:09 AM. Reason: gramma fixing
 
Old 08 August 2009   #4
Talking Mitsubishi PrisonBreak- ( Pre-Production )

Hi , here are some of the Pre-Production art works for this TVC











Hope you guys like it ~

Last edited by RyanBox : 12 December 2009 at 08:18 AM.
 
Old 08 August 2009   #5
Beautyful spot, love the mood.
Congrats
__________________
WebSite
CGPortfolio

Photos

Flickr

 
Old 08 August 2009   #6
really cool work.great tight storytelling.luvd it.and thanks for the detailed artwrks.
 
Old 08 August 2009   #7
u always doing a great job since college pal
luv ur work anyway,keep it up,hope more 2 come~!!~
__________________
IMAGINATION is more important than KNOWLEDGE-Albert Einstein
 
Old 08 August 2009   #8
Hey ryan (aka koktak ),
Finally you posted here, really impessive, congratulation to you, choon, bin, seng and all your team.
The lighting, color and mood is very nice, and also the background, they look so convincing and believable. I like those detail that you all input in the background~ animation and camera also look great.

Hope to see more from you guys.
 
Old 08 August 2009   #9
Grury - thanks a lot ~ glad that you like it .

Lipuster - Thank you for viewing the thread , i hope the duration could be longer . haha

Lemon - Thanks for your comments pal ~ as always u r the most supportive pal of mine .

TarHoay - haha , thank you for your support bro . . love your cg gal too , hope to create one of my own someday
 
Old 08 August 2009   #10
Beautiful lightings and very interesting characters! You guys really improved a lot! Haha. I really like the character designs as well! Can't wait to see more from you guys again.
 
Old 08 August 2009   #11
Thanks for your comment ~ Hampsty

Hoping to get more interesting Boards in the future too
__________________
----
Our latest TV commercial
Mitsubishi - Prison Break TVC

Last edited by RyanBox : 08 August 2009 at 05:09 PM.
 
Old 08 August 2009   #12
Dramatic So many things you could've done with this, I'm sure it was difficult not be able to do them. Nice work!!!
__________________
Animator
 
Old 08 August 2009   #13
hi, saw it few weeks ago when seng show to us. looks great specially the lighting.
keep up the good work.
 
Old 08 August 2009   #14
Remi - Thank you so much for the comments . You are right Remi ~ Could you please interpret more of your suggestion ? personally we hope to implement more details on the backgrounds of the new fridge


Gene Erh - Thanks alot for the comments and support too , pal Hope to see more works from your company in the future too

Last edited by RyanBox : 08 August 2009 at 10:41 AM.
 
Old 08 August 2009   #15
Talking

Hi Guys... Super cool stuff and awesome animation! You guys rock!
The only thing i will comment is to put the fridge shot as the establishing shot, i think it will tell the story better.

Cheers!
 
Thread Closed share thread



Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
CGSociety
Society of Digital Artists
www.cgsociety.org

Powered by vBulletin
Copyright 2000 - 2006,
Jelsoft Enterprises Ltd.
Minimize Ads
Forum Jump
Miscellaneous

All times are GMT. The time now is 06:54 PM.


Powered by vBulletin
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.