View Full Version : logo inspiration: in corpore sano

09 September 2010, 08:15 AM
hello folks,
i need inspiration for a new logo creation.
The theme of this logo is "in corpore sano", which describes a gym, exactly dancing and other activities about physiotherapy.
have you got any ideas?


09 September 2010, 11:00 AM
have you got any ideas?

This might lead to responces with mixed feelings, since logos are quite straightforwardly based on single idea and it is kind of your job to come up with one.

Couple of suggestions if you haven't done so already:

Do some research:
- The name of the company is obviously part of longer latin quotation "Mens sana in corpore sano" (a healthy mind in a healthy body), maybe there is something more you could use. Wikipedia article about the subject here (

- Words like health, body, dance and physiotherapy are already mentioned and strong suggestions towards healty mind too. Think how you can communicate these.

- Research the competitor logos at the same business field. Don't copy, but get familiar with common "language" withing the field.

Talk to the client

- Ask what kind of things they wan't communicate their logo, how they are planning to use it (one logo or different versions of it) and maybe some examples of logos they do like. Adjectives can can sometimes be translated to visual qualities. Ask if they have already some old logo and why are they changing it. Ask if they have some colors of fonts they do like to keep or are keen on and why.

- Make couple of first drafts. Talk to client again. Choose path to continue. Repeat untill client is happy or project runs out of time or money. Usually 2-3 reviews is fine with logos I make.

Start with shape (and composition).

- Logos are used in variety of sizes and medias. Nowadays it is quite easy to have color almost everywhere, but it is still good to have strong, dynamic shape at the base wich already communicates large part of the subject. Then go to values and colors to make it rock. Maybe couple of different versions for different medias.

- There are plenty of compositional tools (or rules if you like) which you can use to "invent" right places to things. For example here ( is something about Primary, Secondary, and Tertiary Shapes by Neil Blevins. Not exactly about making logos, but those 2d presentations about how to place your staff is usefull for that too. And there is plenty of more about composition even at this part of the forum.

Hope this helps even a little. Good luck.

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09 September 2010, 11:00 AM
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