View Full Version : Mitsubishi_Fridge - TVC

08 August 2009, 01:02 PM

Title: Mitsubishi Fridge - Prison Break
Name: VHQ post KL
Country: Malaysia
Software: Maya , Mental Ray , After Effects , Photoshop

Mitsubishi Prison Break is a 30 second , Fully Animated TVC created by VHQ post .

The Spot was heavily focused on three fully animated characters - Bak Choy , Carrot and Tomato . They are trying to escape from an hazardous old fridge to the new Mitsubishi fridge equipped with the latest technology - " vitamin factory " which believed to be capable of restoring the freshness of vegetables .

The spot was created from scratch in one and a half month's time including pre-production till post production . It was quite a laborious task due to the various highly detailed environments.

Please click Here to view ( - Lores Version - 2.2mb

Please click Here to view ( - Hires Version - 10.3mb ( recommendation )

Project credits:

Director : Ryan Wong
Creative Director : Sharon Wong
Technical Director : Choon
Exec Producer : Cindy
Producer : Lini
Concept Art : Bin
Modeling & Texturing : Bin , Eamond , Chee Leong , Choon , Ryan .
Animation : Chee Seng
Rigging : Choon
Leaf Dynamics : Choon
VFX : Choon
Lighting & Rendering : Ryan , Bin
Audio & Music: Yong
Compositing : Ryan , Peng


Please Give us your Comments & Suggestions ~ Thanks !! :D


08 August 2009, 06:17 PM
Such a brilliant commercial! I like the whole idea of it. But I think the establishing shot at the very beginning could be a little bit longer though and maybe you could show the old refrigerator as a whole instead of just half of it in order to portray how dodgy the place they're living in. Nevertheless, very well done and I like the tomato. :D

08 August 2009, 05:18 AM
Thanks for the comments julian :D

I am totally agree with you on the establishing shot and idea of revealing more on the old fridge s' messy environment if we are allow to lengthen the duration of the TVC .

Due to the requests from the agency and client , we have no choice but to shorten the duration and slotted in all of the shots within this 30s . :(

I will definitely come up with our own director s' cut version someday :D

08 August 2009, 06:03 AM
Hi , here are some of the Pre-Production art works for this TVC :)

Hope you guys like it ~ :)

08 August 2009, 08:33 AM
Beautyful spot, love the mood.

08 August 2009, 08:47 AM
really cool work.great tight storytelling.luvd it.and thanks for the detailed artwrks.

08 August 2009, 10:22 AM
u always doing a great job since college pal
luv ur work anyway,keep it up,hope more 2 come~!!~

08 August 2009, 05:20 PM
Hey ryan (aka koktak :) ),
Finally you posted here, really impessive, congratulation to you, choon, bin, seng and all your team.
The lighting, color and mood is very nice, and also the background, they look so convincing and believable. I like those detail that you all input in the background~ animation and camera also look great.

Hope to see more from you guys. :)

08 August 2009, 05:44 PM
Grury - thanks a lot ~ glad that you like it . :D

Lipuster - Thank you for viewing the thread , i hope the duration could be longer . haha

Lemon - Thanks for your comments pal ~ as always u r the most supportive pal of mine .

TarHoay - haha , thank you for your support bro . . love your cg gal too , hope to create one of my own someday :D

08 August 2009, 07:21 AM
Beautiful lightings and very interesting characters! :) You guys really improved a lot! Haha. I really like the character designs as well! Can't wait to see more from you guys again.

08 August 2009, 04:53 PM
Thanks for your comment ~ Hampsty :D

Hoping to get more interesting Boards in the future too :D
Our latest TV commercial
Mitsubishi - Prison Break TVC (

08 August 2009, 05:22 PM
Dramatic:) So many things you could've done with this, I'm sure it was difficult not be able to do them. Nice work!!!

08 August 2009, 04:32 AM
hi, saw it few weeks ago when seng show to us. looks great specially the lighting.
keep up the good work. :D

08 August 2009, 08:55 AM
Remi - Thank you so much for the comments . You are right Remi ~ Could you please interpret more of your suggestion ? personally we hope to implement more details on the backgrounds of the new fridge :D

Gene Erh - Thanks alot for the comments and support too , pal :) Hope to see more works from your company in the future too :D

08 August 2009, 10:03 AM
Hi Guys... Super cool stuff and awesome animation! You guys rock!
The only thing i will comment is to put the fridge shot as the establishing shot, i think it will tell the story better.


08 August 2009, 03:19 AM
Loon2875 - Thanks a million for the positive feedback ~ and thanks for sharing your idea on the Old Fridge as the establishing shot . I think it really works better that way :D Please share more of your comments and suggestions . :D

08 August 2009, 05:24 AM
wow, finaly post the work here. This is a very interesting experience to handle animation for this job. The challenging part of this job is about we need to show the different characteristic in a very short duration TVC. This is not perfect for me but I enjoy in this job. Hopefully sooner or later will have more interesting animation job like this.

Thx for all comments as well ~ :buttrock: :buttrock: :buttrock: :buttrock: :buttrock:

08 August 2009, 09:13 AM
nice work.Really did a good job like the rendering the looks very contrast.Keep it up the good work.Dude.

08 August 2009, 03:01 PM
Hi Ryan,
It's a cool thing you and your team mates have achieved. Great Job! I kind of agreeing with Loon2875 that putting the old fridge as an establishing shot will tell the story better. Don't worry about the time length. You can establish the old fridge in the beginning scene and then fade into the next scene, as it is zooming into the fridge. By doing that, i don't think scene 5 is necessary anymore, the part where you can save some time length. The animation is so cool i have to say. Yet, do you think the scene after the characters were hiding away from the human, maybe the last character can turn in from the corner of the fridge? Do you think that will show better continuity?

All and all, bravo, mate! Hope to see more work from you soon.

P.S. maybe the director's cut?

08 August 2009, 07:02 AM
Hi Stein ~

Thank you so much for your comments , really appreciate your time and efforts in going through every scene and interpreting those details in your comments and suggestion . :D

I have discussed with my team and we are totally agree with loon and your suggestion in putting the old fridge as an establishing shot .

Moreover ,we are very thankful for pointing out the problem in the conti shots when they are running away from the human . In fact we were trying to convey the message of those shots in a non sequential manner and opps we failed to do that . haha

Hmmm .. maybe it was the mistake of having the similar BG for those 2 shots . . okay , we will try to fix that problem asap .

Once again ~ thank you for the supportive and helpful feedbacks . Hope we will improve from all the comments given by you all .

08 August 2009, 11:49 AM
Good jobs guys. Really enjoy the jobs. hope can get more nice job soon. :bounce:

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