View Full Version : Shocking Hope TV Commercial with before and after and production photos

08 August 2009, 01:12 AM (
Click the photo or here ( to view the commercial

Note :- this is not the final version of the commercials based on the client request

Creative Director | Directed | Produced | VFX | Sound
Mahmoud Mostafa : DoLeeP
My tenth Direction
Dubai 2009

Special Thanks to
Tamer el Hendway The great Production manager

The Original Output Format is HD 1080p
Done With Zero Production Budget "Excluding Equipments rental Costs"

Smoke 2009
3ds Max 2009
Vray | Poly Boost
Adobe After Effects CS4
Knoll Light Factory | Sapphire
Adobe Photo Shop CS4
AVID Media Composer

Please let me here your Comments

My tenth Direction :-

Over the years I worked on dozens of TV commercials as Creative Director or as Visual Effects Artist
but I always find the most beloved work to my heart is what I write , direct and visualize by post production and visual effects
its the most beloved work to my heart Because I have Absolute imprint on that work
from the concept the sound effects and this work is bit special for me because its my first direction at Dubai and its my tenth direction also .

Notes about the Colors and the general taste of the Commercial :-

Because the client wanted to aim this commercial for United Arab emirates audience
you will notice that the colors and the general taste of the design interior and exterior a bit to saturated and oriental
and to match the clients needs and budget I have gone for this colors , designs
and the client loved it so for my taste this is not my favorite theme but as they say client always right !!

Storyboard :-

Creating a new concept to emphasis the target of the TV Commercial wasn't easy
Because of the service provide and the current Financial Crisis , after two days of brain storming I got a Very good concept
and I got the approval from the client to it started to write the screen play for the idea then started to draw the story board.
here is some drawings from the story bored. ( ( ( ( ( ( ( ( (

08 August 2009, 01:18 AM
From The Locations :-

started to shoot after about 2 weeks of preparations casting , choosing location and all the boring details of the production
I will skip this part because its so long and got lot of technical details.
here is some pictures from the shooting.

for the Full Gallary Please Visit Project overview page here ( ( ( ( (

For The Graphics and Visual Effects Work

Before and after Video is available (
so you can know what's done from the green screen to the final product

Shocking Hope VFX Snaps in PDF File (
Download this Gallery about the VFX "before and after photos"

Here is some Pages in Low resolution of VFX snaps PDF

08 August 2009, 10:02 AM
I'm the first one to comment on that !!

wow my friend this great work how did you do all this alone the masking alone seems to be a looot of work

how did you manage to implode or explode the buildings is this a 3d effect or what ??
I like the sound track and the SFX it match the ad perfectly good job with that

cool ad and good documentation of the project respect !

08 August 2009, 08:49 PM
very good work can you add subtitle to the thing cuz I don't understand it very well i think its about the financial crisis some how ?

08 August 2009, 06:28 AM
great work (its amazing full to do all thig alone )

08 August 2009, 08:39 AM
very good work Mahmoud:thumbsup:

08 August 2009, 03:49 PM

thanks foly for your support
and how are you Ahmed I hope to read this while you well my good friend

08 August 2009, 03:00 PM
you didn't tell how did you the effect with the buildings any help with that

08 August 2009, 01:00 PM
5 stars Mohamed from me.

Go ahead.

08 August 2009, 12:27 PM
DoLeeP Please any help with the building thing because I have project in hand and I might need this effect

08 August 2009, 01:03 PM
thanks aaasrhmd for your support its very appreciated

BobJohnZz sorry for being late to answer you question
its combination of effects fist I modeled the buildings then tracked the cameras with boujo
then integrated the 3d footage with real footage then started to beak the building manually and with blur scripts by neil blevins start to animat the parts randomly into the 3d space and I made animations for every 3 floors copying this floors with random order just to be random as possible thats it and I have add the lights and the skies later with after effects
lot of work

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