07 July 2009, 12:17 AM
Detroit & Venice, CA - (July 14, 2009) - The creative team at Speedshape, a 3D integrated digital studio, has created a Configurator for a Knoll microsite and the company's new "Generation by Knoll(TM)" desk chair. Created completely in CG and based on CAD data, photos and material reference provided by the client, Speedshape worked in conjunction with ad agency Fathom and Knoll product specialists to ensure the CG chair was up to date with the physical chair as it went through production.

The Generation by Knoll(TM) chair is a revolutionary new model of desk chair. Available in a host of colors, including Lemongrass, the new chair offers flexibility, allowing people to sit sideways or even backwards. The chair features the Knoll Flex Back, Flex Top and Flex Seat technology, combined with Dynamic Suspension Control: allowing users to "Sit How You Want."

For the team at Speedshape, this exciting project for Knoll entailed the programming of CG assets to create the Generation by Knoll(TM) Configurator. Users can customize their chair via various options within the "Demo" section of the site, as well as utilize the "Save to PDF" function. Speedshape created the "Demo" site layout in AS3 and Flash based on client-provided comps. Additionally, Speedshape provided technical assistance and consulting on site functionality.

"This is a perfect case study of what makes CG assets so valuable," adds Mike Ward, Speedshape's CG Supervisor. "The ability to visualize hundreds, if not thousands of product configurations is completely impractical to pull off traditionally. It gives the customers control as to what their purchases look like. Also, the assets that Speedshape creates holistically can be leveraged for other areas such as rich media units, touch screen, etc."

Digital Production Studio: Speedshape/Detroit & Venice
CG Supervisor: Mike Ward
Interactive Developer: Josh Hamman
Interactive Designer: Eric Bookout
Technical Directors: Jared Tripp, Dave Grey
Director Interactive: Corey Brent
Digital Artists: Jessica Morrison, Matthew Cash, Rob Braithwaite: Digital Artist
Flash Developer: Norm McGarry
Producers: Dawn Giddings, Joel Park
Account Manager: Tiffany Krajewski

About Speedshape:
3D integrated digital production studio Speedshape specializes in helming creative content for commercial, broadcast design, interactive and print campaigns for a diverse line-up of clients including Ford, SAAB, Fox Sports, and Michelin, among others. Speedshape enjoys strategic partnerships with Microsoft and HP, to name just a few. With a production model defined by simplicity, creativity, and flexibility, Speedshape can seamlessly insert creative content into existing campaigns, or come up with a big idea that will leverage all the company strengths into an effective, dynamic, and integrated effort.
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