Director Paul Hunter tapped the editorial talents of David Checel for the project via UK agency Beattie McGuinness Bungay. The duo previously collaborated on an Orbit “Droppin’ 35” viral video and Dr. Pepper/Dr. Dre.
“From the live action shoot featuring a man in a finger costume, to the complex edit needed to synch the CG finger’s action with each music track, this project was infectious and bizarre in the best possible way,” says Editor Checel. “Paul and I worked together to find moments that strike a balance between the band being annoyed and enjoying the finger’s antics. From an editor’s standpoint, it doesn’t get better than that.”
Beat DJ 2 X :30
Airdate: June 2009
Agency: Beattie McGuinness Bungay
Creative: Matt Doman
Creative: Ian Heartfield
Agency Producer: Denise Robinson
Prod Co: Prettybird / Sonny
Director: Paul Hunter
Line Prod: William Green
Editor: David Checel
Asst. Editor: Sean Stender
Post Producer: Carr Schilling
Managing Director: Michelle Burke
VFX Prod: Allison Wendt
Music: Blacintosh, "Wipe Out"
Music: Chester French, "She Loves Everybody"