View Full Version : Cut + Run’s David Checel Moves To Samsung’s DJ Beat

06 June 2009, 05:06 PM
Los Angeles, CA – (June 15, 2009) -- The new campaign for Samsung’s Beat DJ is a wacky and wonderful illustration of the phone’s totally unique offerings. Beat DJ places the user’s digits in control of their music with the ability to add a whole wealth of DJ effects with a tap of the touch screen. In these just-launched spots, a giant finger literally inserts itself into the music making process, as it becomes a new addition to Blacintosh and Chester French, who find the addition simultaneously confusing and compelling to great effect.

To view:

Director Paul Hunter tapped the editorial talents of David Checel for the project via UK agency Beattie McGuinness Bungay. The duo previously collaborated on an Orbit “Droppin’ 35” viral video and Dr. Pepper/Dr. Dre.

“From the live action shoot featuring a man in a finger costume, to the complex edit needed to synch the CG finger’s action with each music track, this project was infectious and bizarre in the best possible way,” says Editor Checel. “Paul and I worked together to find moments that strike a balance between the band being annoyed and enjoying the finger’s antics. From an editor’s standpoint, it doesn’t get better than that.”

Client: Samsung
Beat DJ 2 X :30
Airdate: June 2009

Agency: Beattie McGuinness Bungay
Creative: Matt Doman
Creative: Ian Heartfield
Agency Producer: Denise Robinson

Prod Co: Prettybird / Sonny
Director: Paul Hunter
Line Prod: William Green

Editorial: Cut+Run
Editor: David Checel
Asst. Editor: Sean Stender
Post Producer: Carr Schilling
Managing Director: Michelle Burke

VFX: Rushes
VFX Prod: Allison Wendt

Music: Blacintosh, "Wipe Out"
Music: Chester French, "She Loves Everybody"

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