05 May 2009, 05:07 PM
The million unseen enemies of the allergy sufferer are at the heart of the new spot for Benadryl titled “War.” With the intensity of gaming footage and the beauty of a naturalists diary, this Steve Cope directed spot for JWT London reaches well beyond the expected commercial for the summer sniffles category as seemingly innocent pollen, flowers and bees are transformed into agents of attack. Tim Hardy, who has worked with Cope on numerous and award-winning projects (including BBC2 “Elvis” and Guinness “Alive Inside”), was tapped to edit this effects-intensive, microscopic look into what lurks at every turn on those gorgeous & balmy days ahead.
Client: Johnson + Johnson
Length of Ad: 1 x 40"
Agency: JWT London
Executive Creative Director / Creative Director: Russell Ramsey
Creatives: Andy Smith (AD) /Ryan Lawson (CW)
Agency Producer: Anna Church
Production Company: Rattling Stick
Producer: Kate Martin
Director: Steve Cope
Editing House: Cut+Run
Editor: Tim Hardy
Sound: Munzi Thind @ Grand Central
Post Production: Aidan Gibbons (3D Op) @ The Mill / Gary Driver (Flame Op) @ The Mill