View Full Version : Superfad Returns To X Games With Multi-platform Campaign

01 January 2009, 12:11 AM
For the second year in a row, Superfad worked with The Martin Agency to develop a concurrent series of posters and TV spots for the X Games. For the 2009 Winter Games, Superfad built on the concept that athletes are artists in their own right, using snow as the canvas on which to apply their palette of original tricks and maneuvers. Combining live-action, 3D, illustration, and stop-motion, the spots track the evolution of a trick from its inception in the snow to its thrilling culmination on the course.

To view “The Spark” visit

Client: ESPN/ Winter X Games
Client location: New York, NY
First Run Date: 12.29.08
Ad Name(s): The Seed :30, The Spark :30

Print: 4 Posters

Agency: The Martin Agency/Richmond, VA
Creative Director: Rob Schapiro
Copywriter: Dave Gibson
Art Director: Michael Carpenter
Strategic Planner: Rad Tollett
Account Supervisor: Steve Sanders
Agency Broadcast Producer: Brian Camp
Agency Assistant Producer: Rebecca Gricus

Production Company: Superfad, New York, NY
Creative Director: Robert Rugan
CG Supervisor: Michael Wharton
Art Director: Andrew Stubbs Johnston
Executive Producer: Geraint Owen
Head of Production: Amy Selwocki
Producer: Jennifer Brogle-Jones

Illustrator: Pierce Gibson

Print Designers: Kinda Akash, Jay Bryant, Alexander Smith

Lead Animator - Jim Roberson
Animators - Patrick Arrington, Mark Bellncula, Chris Lohouse
Compositors - Quentin Below, Eric Concepcion, Robin Greenwood, Adrian Winter

CG Modeling: Angel Negron
CG Surfacing/Lighting: Ajit Menon
CG Animation: David Alonso, Chris Bott, Ryan Chen, Domel Libid, Kat
Llewellyn, Todd Alan Peleg, Dave Thomlison

Cel Animation : Aarting, Inc

Editorial Company: Superfad, New York, NY
Editor: Brenton Gregory-Morley, Johnathon Vitagliano

Engineer/Mixer: Jeff McManus, Rainmaker Studios, Richmond, VA

Music: Black Iris, Richmond, VA

Principal Actors in spot: Joe Parsons, Gretchen Bleiler
Voiceover talent: Joe Parsons, Gretchen Bleiler

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