Set in a mythological future, "Stadium" begins with a shot of a vast and dramatic stadium rising from a dry landscape. Inside the arena, a teaming crowd waits with reverberating excitement. A young doe eyed boy looks out with anticipation hoping to catch a glimpse of the hero while the Empress calmly presides over the dramatic presentation unfolding in the arena below. The crowd begins to pound their fists in a rhythmic call until the gate slowly lifts to reveal a sleek, black Mazda 6. The crowd falls silent, awestruck by the magnificent machine before them.
To produce this dramatic unveiling, Zoic Studios worked closely with Director Sam Bayer and Production Designer Jan Roelfs, whose two time Oscar nominated work includes Oliver Stone's Alexander. Associate Creative Director/Visual Effects Supervisor John Shirley was on set to supervise the filming of the 30-foot section of the coliseum that was built as a practical set piece. This was the only part of the stadium that was not computer generated and would act as the visual foundation that Zoic would build an entire world around. Over the course of six weeks, Zoic built the complete stadium, populated it with an animated crowd and added complex reflections to the hero car using a combination of flame, After Effects, Combustion, Maya and Lightwave.
"Sam is so experienced and comfortable with his craft that it makes him an incredible person to collaborate with," comments Zoic's John Shirley. "He was open to our ideas and encouraged a fluid dialogue throughout. We were excited to have the opportunity to work with him and the agency team on such an important campaign."
The campaign also includes additional spots that showcase the vehicle's construction and are set to signature tempos. "Zoom Zoom, Forever" is the anthem tagline that concludes them all.
Client: Mazda North American Operations
Air Date: September 2008
Titles: "Stadium" :30/:60, "Factory" 1 x :30 and "Pulse" 1 x :30
Advertising Agency: Doner
CCO: Rob Strasberg
ECD: Tom Gianfagna
CD: Craig Piechura
Producer: Kurt Kulas
Production Company: HSI , Culver City , CA
Director/DP: Samuel Bayer
Executive Producer: Rebecca Skinner (LA) Maddi Carlton (NY)
Production Coordinator: Ryan Darst
Visual Effects Production: Zoic Studios
Executive Producer: Steve Schofield
Creative Director: Chris Jones
Associate Creative Director/Flame Artist: John Shirley
CG Supervisor: Michael Cliett
Producer: Maya Sanchez
Bidding Producer: Lisa Pierce
Coordinator: Adam Reeb
Editorial Company: Spotwelders, Venice, CA
Editor: Robert Duffy
Executive Producer: David Glean
Telecine Company: Company 3, Santa Monica, CA
Colorist: Stefan Sonnenfeld
Sound Design: Spotwelders, Venice