The picture is done using 3D Max and Photoshop.
The concept was for a vertical design; this is an adaptation for the wide horizontal resolution.
The arows are generated using PF source and 4 events. The scene has 1 PF source, 3 deflectors and 3 winds. The lighting is done using 5 sources + a sky light. It's renderd using final Render.
All the element's are made by me, other then the original "Old Paper", used in the bg. There's a lot of photoshop on it to get it to this resolution.
In photoshop i brought 2 renders of the same 3D scene; one is the entire flow, and one where the flow is facing the camera (lower right). The text on the background are different paragraphs from fairy tales. The black dots are also generated in 3D.