HERE (http://www.youtube.com/watch?v=9o8vpbIy_9U) is what their current production tag looks like.
We were asked to do something CG, something that featured their robot, and something that used the same audio track they are currently using.
HERE (http://www.youtube.com/watch?v=NsI4c2nWs6k) is our first pass at the thing. The rivet sounds will be used for when the text appears, and the "CLANK CLANK" will be the robot's feet as he lands on the logo.
HERE (http://www.youtube.com/watch?v=Zz6B7R7ofFg) we are a little bit farther along. We've got the Fredbot in place.
HERE (http://www.youtube.com/watch?v=m72zwg_IQZA) is the second pass at blocking. We've moved the Fredbot over to one side a bit.
HERE (http://www.youtube.com/watch?v=ZSBrgNewuhU) we have the animation pretty much nailed down, and we're starting to play with the effect of the robot flying in.
We plan on using a starfield background for the piece.
This is a challenging piece to work on because of the requirements (short running time, readability, etc). Keep watching for more updates.