View Full Version : Animation Studio Releases 3D Animation Marketing E-book

03 March 2008, 02:22 PM

Mediafreaks has released a free e-book titled ‘True Case Studies of How Animation Can Help Grow a Business’.The purpose of the e-book is to educate business establishments on the benefits of using 3D animation to market and grow their businesses and also using character licensing ( to increase the salability of their products and services.

This e-book may also help budding artists and CG enthusiasts on understanding the business side of computer animation better. ( (

03 March 2008, 07:15 PM
Thanks for your offer.

03 March 2008, 09:43 PM
The offer is indeed appreciated. I'm not sure that everybody will be that satisfied with what they get here. I'm not one to usually complain about a freebie, but I feel that everybody should know what they're getting.

First off, this is barely a book. If anything, it's a booklet. Unlike the recent 100 page Shawn Kelly Animation Mentor e-book or the 130 page "Surf's Up" making of e-book, this thing clocks in at an ultra slim 22 pages.

Second, of those 22 pages, only 17 pages of them are actual content.

Third, the remaining 17 pages of content are - in my opionion - somewhat spotty in places. The latter 10 or 11 pages of the document do offer up a fair bit of meat. I'll give them that. However, the former 5 or 6 pages present ~15 "case studies" that are so shallowly presented and glossed over that most people might be hard pressed to see much substantial educational value. 15 case studies in 5 pages. One would expect, at least in my mind, that a single decent case study might take much more than a 3rd of a page. In some instances, a single case study only takes up a 4th or 5th of a page. That's not even enough room for the barest of post-mortems.

Fourth, the actual case studies, if you insist on calling them that, are little more than glorified advertisements for Media Freaks' own services. The fact that the project descriptions are so bare, but are accompanied by links to video clips make this portion of document play out like a supplement to a demo reel. Not cool, imho - a bit shameless and self-congratulatory in some regards. Plus, let's assume that the URL might die at some point. The actual text becomes less valuable if and when the links become invalid. That stuff just happens

Fifth, and this is just my hangup, I'm not such a huge fan of subscribing to mailing lists. Yeah. To get what amounts to 10-11 pages worth of tips you have to subscribe to a newsletter. While I'm sure that they don't have any nefarious plans for our e-mail addresses, I'm usually pretty neurotic when it comes to the potential for spam. You CAN unsubscribe from their list, but the idea of handing over your name and e-mail in the first place is a bit off-putting.

All in all, it's a nice offer. Just be aware that you get what you pay for. It's a freebie. You'd surely get more from actual printed marketing books or some research though. Heck, I'm sure you can find most of these tips on this board. The rest are mostly common sense type of logic.

If nothing else, this booklet is decent enough to whet your appetite for more substantial case studies and more in-depth information.

Anyway, that's just my opinion. I'm sure that somebody will find some greater value in this.

03 March 2008, 02:40 PM
Hi cookepuss and Bullit,

Thank you very much for your feedback.

Cookepuss, I appreciate very much the time you've taken to read the e-book (or booklet as you've put it) and your comments.

You might not be surprised to learn that I am the author - Aldric Chang - myself.

Regarding advertising
Yes - indeed this booklet was meant to market for Mediafreaks. But it was also meant to act as a kind of info booklet to CG artists or enthusiasts who are not saavy in the business of animation. The case studies were kept simple and straight to the point - partly because I am not a great writer and it was tough to pen down all the details, and partly because I thought it wasn't necessary because I had thought that the nature of these projects were quite simple to comprehend.

With your valuable feedback in mind, I believe that I will keep in mind to develop fuller case studies to disseminate in the future :)

Regarding Sharing
In this forum, it was distributed for the main purpose of sharing with fellow CG enthusiasts about the possibilities of how animation can be applied in the real world. I certainly wasn't expecting any contracts or sales from here!

In the long run, it is my hope to make valuable contacts and friends with the members of this forum.

I appreciate all your feedback and I will endeavour to make my future 'publications' more resourceful and useful.

Also, I've written an article I hope would be useful to those who may be keen on knowing what it takes to actually get an animated series funded and produced in today's market.

I am sharing some experience I've had raising funds to get animated series green-lighted by investors and broadcasters. (

Please digg it and submit it to bookmarking websites if you find this article to be of value to you. I would also appreciate it very much if you leave your frank comments on my blog site.

I would be happy to answer any questions you might have too.

Kind regards,
Aldric ( (

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