View Full Version : Commercial:Lemming City

10 October 2006, 02:48 PM
Hi everyone,

Its been a while since i posted anything , so i figured it was time to show two new commercials we did at my work at BUG.

One Call - Lemming City

We were asked to come up with ideas for commercials for a Norwegian broadband company that was also delivering a "All-in-One" box for internet connections, WiFi and phone, without the hassle of having too many cables.

The idea spun around showing angry animals using computers and their frustrations dealing with cables.
This is the "international" version, allthough they're not advertising internationally , in the original we had norwegian voices and text.

WARNING:Some Graphic content :)
Downloads :

Credits :
Project Leader - Frode Alvær Nilsen
Character Design, AD , models/textures and preprod - Aslak Helgesen
Lemming Animation, rig and texture - Francois Laurent, Jeremy Theng, Charles Beirnaert
Sound, vocals and music - Gunnar Askim
Light, fx, shading, render & comp/post - Theodor Groeneboom

Software : 3dsmax, mentalray, ornatrix, cat, pyrocluster, fusion5

Hope you all like it , we've all had a blast making it!

-the0 / gboom

10 October 2006, 06:14 PM
WOOOOOW!!! These are 2 of the funniest spots I think I've ever seen! LOVE the character designs, and the bodily explosions are the best thing since sliced bread! :D

Had all the guys here at working laughing, and the animations have gone straight into my inspiration folder.

Everyone who worked on those should be proud! 5 stars from me....I hope this gets plugged soon!!

10 October 2006, 07:43 PM
ha ha ha, top notch! easy five guys that's great!

defanite FP!

10 October 2006, 07:54 PM
I love it!
Awesome design, animation... everything!
Like tyson these ones went straight to my Animations to learn from folder.




10 October 2006, 08:19 PM
Excellent! One of the few commercials I've actually enjoyed watching.

10 October 2006, 10:23 PM
LoL !
Awesome concept and great job, everything is so well done and I luv the style of it.
btw, how long did it take you guys to finish the whole thing ?

10 October 2006, 10:36 PM
HAHAHAH that was kool, Great Stuff man, must have taken hours to do the explosions/blood affects ;) awesome

10 October 2006, 11:19 PM
Thanks for sharing those commericals. I was cracking up. The detail is so good you have to watch it over and over to catch all you wonderful work.

Did the Norweigen client come up with the exploding character idea or is that your idea you brought to them? I only ask because I don't know how well that would sell to the average consumer having cute little Lemmings blow themselves up, but the good thing is your not really concerned about that.

Take care guys:thumbsup:

10 October 2006, 10:00 AM
Nice modeling, nice render, everything is just perfect!

10 October 2006, 10:18 AM
LOL I luv thos little animals... man they are really god commercials. Really welll done!!!
Thanks for sharing and let's see more of ur works. :thumbsup:

10 October 2006, 10:59 AM
Excellent spots, really dug the animation and especially the humor :D Well done!



10 October 2006, 11:09 AM
lol, just brilliant :applause: :D

10 October 2006, 11:27 AM
Absolutly fantastic!!! :applause:

10 October 2006, 11:37 AM
Oh god... that was funny!
I don´t know why but the little lemming is so stressed that it makes me feel really good.

There´s another thing that caught up my attention: exploding little animals on a commercial tv spot. Don´t get me wrong cause I HAVE NOTHING AGAINST IT and it has "brilliantly" used here but this is the sort of stuff that you would never see happening down here in Brazil. Well, maybe that is what were missing for me to move to Norway. Hey! Do you have an open position there at BUG? JEG KAN NORSK!!! :deal: :)
Gratulerer! Det vaer jaevla bra!!! :buttrock:

5 STARS! No doubts!

10 October 2006, 01:01 PM
Fantastic job
Both of them are amazing
nice colors and cool style :)

10 October 2006, 01:05 PM
LOL I can totally empathize with the little creatures :) Great commercials!

10 October 2006, 01:12 PM
Hey there I think the lemming is just incredible work.
I do agree that the exploding part may be a bit extreme for commercial tv.

But all in all thanks for sharing that's one of the funniest ads I've seen in a long time.
So much for being feisty huh? ;)

10 October 2006, 01:16 PM
poor creature :buttrock:

well done man

10 October 2006, 01:42 PM


Great !

So great ! Thanks for sharing !

I went key by key-frame with the wet fur on the movie, it went out very kool too, it's not easy to achieve a good looking effect as that. Congratulations !
Actually I watched it all many times and everything key frame by key frame... *lol*

Something on them remind me my own little creatures of my short movie. Maybe their 'explosive' temper. *lol*

Fantastic !


10 October 2006, 01:43 PM
great man... very detailed.. that last shot with eye intense.. and getting red... cool:scream:

10 October 2006, 02:26 PM
Excellent work. The explosions are a bit graphical for my taste and could have been done another way, though. Nonetheless very funny.


10 October 2006, 02:29 PM
Holy moly! Wow, thanks for all the comments and the plug!

snwbrdn7, As there were no agancy involved we had total freedom in what we wanted to do, so as soon as we did some sketches and storyboards of our ideas the client approved them and we went into production.

Sherif.Nagib , thanks, i think we did it in about 2 two months, with 5 people going on and off the project.

Cadinho, i guess its a mixture of tom&jerry/itch&scratchy kinda humour that we're all so familiar with, that made it work/air :) We also sent some previews to the cencorship/quality check departments of the tv stations that were going to air it, they had a laugh and gave us green light :)

Again, superthanks for the comments, really appreciate it.



10 October 2006, 02:42 PM
very hi-quality work
very good
it is so realistic and so toon at the same time :) I loved the water (from the smoke detector)

10 October 2006, 02:52 PM
So cool ! Brillant
5* easy

10 October 2006, 02:52 PM
great shorts, story, renders etc etc all that has been mentioned before!:bounce:

btw Bergen is a gorgeous place!

***** :wise:

edit: just noticed the crab in the fish bowl! nice touch!

10 October 2006, 03:05 PM
very nice work you got there ...
very funny animations ... I like the style as well ...
good job congrats !

10 October 2006, 03:17 PM
:D HA HA HA! Absolutely awesome clips man! :D

I loved the second one best, the ending is just wicked awesome! :buttrock: :thumbsup: no doubt! :applause:

10 October 2006, 04:07 PM
wooowww !!!
fantastic job :eek:
i loved, congratulations for all:applause:

10 October 2006, 04:07 PM
Hahahah! Awesome job!
Those explosions are hilarious! :D

10 October 2006, 04:31 PM
Excellent stuff. Congrats on the plug.

I've seen this many times on TV, and wondered who did it. Now I know...

Great work guys. :thumbsup:

10 October 2006, 04:36 PM
Hahaha that was great, exploding animals, gotta love it. Too bad you wont see stuff like that on US tv.

10 October 2006, 06:08 PM
Hahahahhahahaha... oh my god... that was sooo funny; great work, the character design, the expressions, the poses... pure ace. :thumbsup:

Love the black humour too.

10 October 2006, 07:08 PM
Hahah! Great! Nothing better than exploding lemmings. Can they really show that stuff on tv?!

10 October 2006, 07:32 PM
wow ... HAHAHA ... that is an awesome work, you did a greet work guys ...
the render & textures are amazing for me ... beside the all work ...
I hope that you make alot of that commercial ... more of this exploading animals will be so funny :)

Congrats for the Front Page .. :thumbsup:

10 October 2006, 08:02 PM
Fantastic..great idea and animations:thumbsup: ..wish you the best:bounce:

10 October 2006, 08:02 PM

5 star for me!

nice trip animations

10 October 2006, 08:13 PM
Wow, just hilarious - I can totally relate! Thanks for these. :)

10 October 2006, 08:30 PM
Really fun stuff. I'd be amazed to see something this graphic on any of my local TV commercials.

10 October 2006, 09:01 PM
great stuff guys, easily deserves its front page status, nothing like watching some critters blow themselves to kingdom come, lol. keep it up guys:thumbsup:

10 October 2006, 10:43 PM
It is really very fantastic

10 October 2006, 11:10 PM
Fantastic and hilarious work! I hope to see more of these someday! I'd love to see these for US products too, but they would have to find away around the explosions. Awesome character design. This is very inspiring for future animators too, I hadn't considered commercials animations before.

10 October 2006, 11:38 PM

just love it

way to go. Pure sweet style of rendering. Doens't make it feel completely like a 3dimentional animation.

10 October 2006, 12:41 AM
I prefer the second one: It's making the point much more forward and to the point than the first one.

The only thing is...the second one shouldn't aggravate the hamster that got the OneCall...the Right Call. I think it was being paradox. I feel like saying, "so what? The right cable isn't helping...I'm still agitated"

Nevertheless...the animation is all good.

BTW: I never thought Norwegians don't have any issues with violent 'explosions'. :shrug:

Oh well. Different culture, different mentality.

Congrats anyway. :)

10 October 2006, 01:41 AM
WOW! very wild and funny stuff with great timing and design! I'm still watching it now and trying to find out more interesting detail :D

10 October 2006, 03:21 AM
wow! nice animate

10 October 2006, 06:14 AM
furry cutieness that explodes i love it.

10 October 2006, 07:30 AM
That was completly super cool!!! 5 stars from me...

The lemmings makes me remember Scratch, from ice age, the personality on the animation made the link... and the eyes design! Cool!

10 October 2006, 08:48 AM
awesome! FUNNY! EXCELLENT! :)
can't stop watching it.. I'm still laughing :)

WAAAAAH :applause:

10 October 2006, 09:06 AM
Hohohho!! :o) Very good timing & rythm! :)
Congrats on the rendering and Special Effects! :p

Sebastien LABAN (

10 October 2006, 09:10 AM
warfahaha :D

That's some exellent stuff, i love that kind of humor .... Great works guys, 5 stars

:bounce: :bounce: :bounce:

10 October 2006, 09:23 AM
Those were freakin phenomenal! That client should be uber proud. I love the tiny animation details like the flipping ears, crooked eyes, and mouth gestures. As well, it's simply so rare that you see a 3D character done for commercials that are designed so well that it engrosses you. Immediately, one of my favorites.

Below is my new wallpaper hahaha

10 October 2006, 10:27 AM
wow :D so great i love the little details like seeing the "blue screen of death" on the PC. In the UK this ad would be banned before it even hit the airwaves i think unfortunatley :(.

10 October 2006, 11:29 AM
4 stars ... but i must admit i thought the timming on film 1 was terrible ... i thought you lost a lot of the humorous IMPACT because the gags moved too quickly without enough build up ... the second one with the levitating lemming was just plain sweet .. it doesnt get much better than that .

10 October 2006, 02:05 PM
AWESOME! The two movies were so fun and well done. Definite 5 stars :D:thumbsup:

10 October 2006, 04:01 PM
Haha, great stuff! :D :D It looks so nice!! I love the face he makes at the end of film 1, that was hilarious.

10 October 2006, 04:11 PM
realy cool animation, render, comp , ... just all is perfect!

how much time take on making this incredible work??

10 October 2006, 10:42 PM
BRILLIANT! absolutely amazing. haha. i've been watching it over and over again. i just can't get enough. bravo!

10 October 2006, 01:40 AM
Just awesome and funny as hell! :bounce:

10 October 2006, 01:57 AM
Is it wrong that the first thing I thought was 'why doesn't it have a blue sweater and green hair?' :)

Excellent work :)

10 October 2006, 03:55 AM
So totally amazing an idea:D!!

Great work!

I won't look at cute little animals the same way again :D

10 October 2006, 07:25 AM
Again, im completley overwhealmed with the reply from you guys.

Jadetiger, Yeah guess so, we're not allowed to show tobacco and alcohol ads in Norway, but exploding lemmings are ok. Go figure :)

Loulu79, i understand what you're saying, but i guess the point got a little less obvious in the english version than in the original Norwegian version. But atleast its not the cables that are triggering it :)

blue magic, i can relate to the timing issues youre mentioning, as we had waaay to much stuff happening way to fast. But we only had 30 seconds. And thats why the second one had more "story" to it, since the premise of exploding lemming were set :)

martindisenio, thanks! the project was completed over a two month period with 5 people going on and off the project.

Super thanks for the support guys!


10 October 2006, 09:23 AM
Excellent work Theo!

Very funny commercials indeed:thumbsup: !

10 October 2006, 01:34 PM
very good idea and development, nice!

10 October 2006, 01:44 PM
trop excellent!!!I can imagine the blast you'va paid yourself doing this.amazing:thumbsup:

10 October 2006, 02:55 PM
Is anyone else finding it extremely difficult to download these two movie clips? I've been tyring for hours and it keeps pausing halfway through the download and doesn't resume. I've tried with both IE and Firefox.

10 October 2006, 02:57 PM
Very very funny! I like it alot! really great work!:thumbsup:

10 October 2006, 03:26 PM
Brilliant! 5 Stars!

10 October 2006, 03:29 PM
Now that's funny.
5 stars!


10 October 2006, 04:21 PM
I added a mirror to the films if anyone is having problems.



10 October 2006, 04:24 PM
That is hillarious! I'm sure "onecall" made lots of money.

Wow , great work, especially loved the water/hamster close up at the end of the second one, cause it looked really realistic. Good work.

10 October 2006, 06:30 PM
I added a mirror to the films if anyone is having problems.



Awesome, much better, thanks! Oh, and brilliant work.....really good stuff!

10 October 2006, 06:56 PM
really nice.. watching it frame by frame , again and again, and again.... :-) lots of detail in the animation and a nice style. sweet!

10 October 2006, 03:34 AM
I just scrubbed through and watched the exploding lemmings frame by frame. Frickin' hilarious. That one guy's head gets stuck on the desk. Horrible yet too funny.

10 October 2006, 10:04 AM
Hehe, I loved watching this aswell ;) Think I played it on repeat for half an hour :P
Also loved the nostalgia Error Press play on tape ;)
Oh, and all your base are belong to us :P

Congrats from a fellow norwegian cg geek

10 October 2006, 02:14 PM
very funny stuff, it looks good and the character design works well.

the set up for the end gags are a nice touch to a very good idea.

great stuff.

10 October 2006, 12:33 AM
Ha ha great man! Viva the lemmings!:thumbsup:

10 October 2006, 07:50 PM
I concur. Excellent animation and design work. Not sure if I'd want that type of commercial for my product though. I doubt it would go over well in the states. Surprising, in light of how violent our culture is.

10 October 2006, 03:45 AM
very good idea and very funny.

10 October 2006, 01:46 PM
Just noticed this from the CGtalk newsletter...

Hilarious!!! Love the character designing and the character behavior and animatics. Those Lemmings are short-fused... LOL!

Awesome work Theotheo!!!

10 October 2006, 02:29 PM

i loved it man

really great short film

btw i wanna ask ya an impoertant question

if u used max to modell this charactor

can u tell me how u made the FUR for this charactor, i tried the normal modifire but its not a proffisional as yours

thx indeed

10 October 2006, 08:00 AM
Incredible work, love it! A big jump for my heart! Lemmings that explode, the big poster of Giana sisters, remind me very good time!!! The addition of the one of Chuck Rock would be the perfection! HAHAHAHAHAHAHAHAHAH!
It's one of the best work I ever see, love the mood and the final composition!
Keep it up, now it's time to make a little TV serie =P :cool:


10 October 2006, 10:16 AM
I have to be honest. This is quite it is still little furry animals that I had as a child. in any case, love the overall look and animation. Good work.

10 October 2006, 07:07 PM
hahaha that's absolutely hilarious!

10 October 2006, 11:19 PM
hahaha that's absolutely hilarious!

I agree, soooo funny!:) Nice job!

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