"Indie games aren't commonplace outside of the World Wide Web. Despite that, Moondance successfully wooed Best Buy to stock "IG: Independent Games" on their shelves beginning last fall. The disc features such casual games as the engineering sim "Bridge Construction Set" and the popular robot battle game "Dark Horizons Lore Invasion."
"Our strategy is to have games for all kinds of gamers: traditional gamers, family gamers and now independent gamers," says Chris Koller, merchandising director for video games at Best Buy. Moondance's biggest challenge has been convincing retailers like Best Buy that this subculture of gamers don't just wanna play indie games online at sites such as GameTunnel.com and MadMonkey.net. "