View Full Version : Peugeot 307 TV commercial, Stefano Oggeri (3D)

05 May 2006, 10:05 AM (

Title: Peugeot 307 TV commercial
Name: Stefano Oggeri
Country: Italy
Software: Maya, mental ray

Just a few frames out of our latest TV commercial for Peugeot: a short full-CG story about two cars playing Pong in a desert...
Everything is CG (well, except for the guys at the end: they've been shot on 35mm film): on a special note, the cars have been modeled over a 3D point cloud of the real cars, which we obtained through laser scanning.
A little bit of cooking in Maya with some custom Mentalray shaders...
The gamme might be slightly off, since these images are intended for TV projection.
Hope you like them :-)

The full movie can be seen here:

Besides, you might already have seen something of this commercial: the digital Kangaroo realized by Mauro Baldissera, which you can see at:


05 May 2006, 11:53 AM
its perfect :bounce: 5 stars

05 May 2006, 12:00 PM
Really nice render and workout!
Looks very real

5 Stars!

Question: Is it possible to post a link
where I can watch the comercial?
I really want to see it!

05 May 2006, 12:11 PM
oh oh oh oh oh oh.very nice idea.very very nice.excellent work.nice rendering.:eek:

05 May 2006, 12:32 PM
Really great work boonet, I love the opening camera shot and the whole look and feel of the desert.

Is there a video that we can download?

05 May 2006, 12:37 PM
This is really perfect. I like the dusty textures.

5 Stars! You deserve it! :thumbsup:

05 May 2006, 02:35 PM
incredible work! Cool concept! Front page work for sure! How many people in your team?

05 May 2006, 03:03 PM
thanks for your appreciation. I've uploaded a compressed quicktime of the commercial here:

I'm having a bit of trouble hooking the correct gamma settings when creating H264 videos, so I corrected it by eye hoping the movie will not look too washed-out or wrong. Lemme know if you can see it correctly ;)

We've been working in 4 on this video (strictly speaking only about Edenlab: other artists have been involved on different levels and from different agencies. One for all: Franco Tassi, the director. And many others.). Edenlab carried more or less all the 3D for this video (well, the Kangaroo was not ours ;) ), and my personal role has been shading, lighting and rendering all the environments and the cars.

Ciao ciao

05 May 2006, 05:01 PM
It's hard to find a word to say! One of the greater works I have ever seen.

05 May 2006, 05:41 PM
A great work , perfect . good luck :)

05 May 2006, 08:36 PM
so nice and realistic work ! :thumbsup: nice idea for a car commercial.

05 May 2006, 09:03 PM
great work....................:thumbsup:

05 May 2006, 10:10 AM
incredible and realistic work!

05 May 2006, 11:46 AM
Great, I saw the spot, I thought the cars were real wonderful!

Complimentoni :thumbsup:

05 May 2006, 12:02 PM
Goog Work. I like your modeling and textures. :thumbsup:

05 May 2006, 12:53 PM
AWESOME! 10000 stars!

05 May 2006, 02:13 PM
greate work!!

05 May 2006, 02:20 PM
The best 3d virtual car I've never seen!...5 stars are not enough!:buttrock: :buttrock: :buttrock:

05 May 2006, 02:27 PM
Great work!
I watched the spot on TV yestarday... fantastic work!
5 stars for me! :thumbsup:

05 May 2006, 04:27 PM
impressive work, well done. :cool:

05 May 2006, 05:35 PM
Perfect! Definetly 5* pictures. it looks incredibly realistic. Hope to see more amazing work! :-)

05 May 2006, 08:13 PM
perfect rendering !!

the only thing that is a little strange is the dirt on the "camera " at 11 secondes.


05 May 2006, 07:54 AM
When I first saw the commercial on TV,I thought the cars were real.Awesome work,3 stars

05 May 2006, 03:02 AM
Great renders.


Do you have a link to the animation? Would love to see it :)

05 May 2006, 03:21 AM
love the concept! great job!!

05 May 2006, 03:24 AM
Wow! That's great. Very nice Stefano is a fantastic work. I like the concept and the realization. Congratulation.

Complimenti davvero Stefano! E' un lavoro eccezzionale.
(Mi piacerebbe lavorare per prodotti del genere specialmente a Torino.)

Baci baci

05 May 2006, 03:54 AM
Nice job! I have a question, why was the car digitally scanned when there is almost certainly CAD data somewhere for the cars? I used to have to model vehicles based on CAD files, and while it's cumbersome it would be at least as difficult as modeling from scanned models. I'm assuming CAD was originally used in the car's design of couse, although I don't know for sure.

05 May 2006, 04:27 AM
Awesome concept for a commerical - and executed wonderfully! :thumbsup:

05 May 2006, 04:33 AM
wow it is really amazing.. i couldn't believe "everything" is CG

only one thing... the movements of cars look a little "toony" to me. i am not sure why. maybe because they are so fast at breaking. they can stop when they want but that was the point of the commercial i guess :)

i always liked commercials of peugeot :)

05 May 2006, 05:25 AM
wooowww..... great render.......

05 May 2006, 06:06 AM

This definitely gets 5-stars from me. Everything about this is simply excellent... and if I was forced to niggle a critique, I'd be extremely hard pressed. In fact the only thing I can even imagine to criticize is the size of the "cracks" or the distances between them on the ground textures.

Wonderful work... truly inspirational!

Cheers! — Möe

05 May 2006, 06:08 AM
Well its a nice commercial but I don't know how everyone could say its perfect... For one thing, the tennis ball is at a different scale in practically every shot. In the opening shot its the size of a large beach ball, other shots - its small as a realistic tennis ball. But then in the next shot its as big as a basketball. Maybe it was done this way to be able to see it, but definately its not "realistic". The shot at the end definately needs a little color correction between the characters, the car, and the scenery... they all stick out as having different lighting. The animation was also pretty mediocre - the powersliding didn't work at all, as they seemed to stop on a dime rather than keep moving that extra inch of overshoot.

It was a nice short, but i wouldn't say perfect =\ (don't get me wrong I still like it though. I'm just making a counter argument to those saying its perfect, not really a reflection on the quality of the short).

05 May 2006, 08:25 AM
WOW! Really nice work!
Fa piacere vedere che anche in Italia esistono aziende di produzione che fanno lavori di questo livello. Davvero complimentoni!

05 May 2006, 10:37 AM
:D cool ad man!

Really nice work!

One thing thou, not a crit, it's probably just me, but the shadow being casted by the girl player on the car's chasis seems odd to me? Donno what's wrong with that, as I said, it might be just me, but still, it just doesn't look right somehow :shrug:

Anyways, from me! :thumbsup:

05 May 2006, 10:43 AM
professional, professional, great work man:eek: :thumbsup:

05 May 2006, 10:50 AM
Amazing quality.

What are you using for post production?

Great material! Thanks for sharing that.
Just couldn´t see the movie, don´t know why all my CGSociety quicktime dwlds are bugged by a 'buffer overflow' error, if someone knows why please tell me.

Best wishes,

05 May 2006, 12:21 PM
Great great work

awesome rendering
500 stars:thumbsup:

05 May 2006, 02:00 PM
I really like it .kangaroos are becoming a pest out here...

05 May 2006, 02:43 PM
the tennis ball is at a different scale in practically every shot.
The shot at the end definately needs a little color correction between the characters, the car, and the scenery... they all stick out as having different lighting.
the powersliding didn't work at all, as they seemed to stop on a dime rather than keep moving that extra inch of overshoot.

well I agree. but very very nice thing anyway.
shading and textures specially.


05 May 2006, 03:53 PM
great render ... but the link to the animation which was posted doesnt work !

05 May 2006, 07:31 PM
great render ... but the link to the animation which was posted doesnt work !Well, I thought the same, but I turned out that the movie first has to be fully loaded, it's not streaming although its Quicktime

05 May 2006, 03:24 AM
Care to talk about the exterior lighting setup? GI/FG/HDRI? I really like the dirt on the cars too, looks great.

Very nice work. I loved it!

05 May 2006, 11:00 AM
Great work!!!
Mitici! :)

05 May 2006, 02:18 PM
Very good work , 5 STARS From me too .....

05 May 2006, 09:57 PM
Perfect work

05 May 2006, 02:14 AM
great stuff man the cars are preety nice. i have a question. which part of the commercial did you work on?

05 May 2006, 08:55 AM
Thanx for all the positive comments! ;) Well, not much to say about the lighting setup: we used no FG nor GI: basically all the shading has been made using a few custom MR shaders we wrote. They're faster and much more predictable than the aforementioned techniques.
There is some HDRI, but it is there basically to spice up the reflections.
Then a mix of hand painted and procedural textues.
Oh, and then passes: some cuts contains as many as 20 different passes.

We've been working on all the computergraphics for the commercial. That means modeling, texturing and lighting the environment and shading and lighting the cars.
And animating of course.
The kangaroo is the only thing we did not create.
Ah, we also had to come up with some quick solution for the dust clouds since, well, we were left with only a few hours before the deadline and we still had not them (that's why I think they're a bit the weak part of the piece) :) .
Most of the compositing is ours too, with some useful help from Franco Tassi.

That's it :)
Ciao Ciao

05 May 2006, 09:37 AM
thanks for the info!

Well done, i think its fantastic!

05 May 2006, 04:29 PM
great stuff ... . wow amazing shots . But I dont like the compostion in the end of shot . I mean two real guys . But all of other parts are so cool . goodluck ... .

05 May 2006, 05:31 PM
Ciao Stefano Oggeri. Come e?. Bel lavoro che hai fatto. Ci sono dei detagli che non mi piacciono cosi tanto pero e un bel Lavoro.

Scusa TD?. Non mi dire che sei anche allo IED oppure allIstituto dArte aplicata.
Come e la?. Raconta un po. Se voi contatarmi solo mandami un mesaggio privato.

Saluti e vai anchora con belli lavori.

Saluti allo IED. OOPS oppure allIstituto darte aplicata.


P.S. Io ho fatto TD allo IED e sono uscito nel 2000. :bounce: Bella Torino.

05 May 2006, 08:14 AM
Hi 2xbo
IED? No, nothing related to that: TD=Technical Director. I take care of shading and lighting stuff. Then I run around cursing when I need to fit everything in ram at rendertime :)
The only contact I had with IED has been a few years ago during their end-of-courses party: I was the one running around stealing sushi and wine :D

Take care

05 May 2006, 09:42 AM
Hi boonet. I see.
I wish you the best in Torino.


06 June 2006, 11:28 AM
I'm interested to know your 'last minute' approach to the dust clouds. Did you use fluids at all?

09 September 2006, 02:43 PM
Simply perfect!

5 stars:buttrock:

09 September 2006, 12:22 AM
perfect job man..a can't say any thing..

09 September 2006, 06:41 AM
Very very good and very professional work 5*:bounce:

09 September 2006, 06:41 AM
thanks for your appreciation. I've uploaded a compressed quicktime of the commercial here:
I cant watch the movie. The link is wrong!

09 September 2006, 08:23 AM
well, first of all, let me say it's amazing having been included in the CG Choice gallery: sure this is a great honor and reward for our work! About the link being broken: true, true. We've been doing some maintenance here and there on our website, but will indeed manage to have it back ASAP.

Thank you all!

09 September 2006, 05:07 PM
wow. so cool ! 5stars!:eek:

09 September 2006, 08:37 PM

09 September 2006, 12:18 AM
Cool work! 5 stars.

09 September 2006, 12:06 PM
Watched in TV, great job :thumbsup:

09 September 2006, 08:49 PM
The highest level

09 September 2006, 10:55 PM
...but i don't like the tyres on that last frame, the cars have stoped but the tyres look like they would still be moving (and yes the rims are still but i mean the tyres them selves, tho this might because my eyesight aint the best and the images aren't very big), but nice job non-the less! **** from me.

09 September 2006, 05:56 AM
to fktt
You can make is better?

10 October 2006, 09:01 PM
Good work ...... keep going

10 October 2006, 12:49 AM

i love u:)

10 October 2006, 10:21 PM
Really nice render! excellent work. Its :bounce: 5 stars!

10 October 2006, 11:44 AM
well well well, complex work, really impressive

02 February 2007, 06:14 AM
From what I can see, very nice. Yet most of the main objects are kind of hard to see.

CGTalk Moderation
02 February 2007, 06:14 AM
This thread has been automatically closed as it remained inactive for 12 months. If you wish to continue the discussion, please create a new thread in the appropriate forum.