View Full Version : Cartoon Network UK Brings Animated Shorts Back to the Cinema

03 March 2006, 03:11 PM
"The cartoon short before the main feature used to be an integral part of the cinema going experience. Generations of adults remember them fondly and now in a media first, Cartoon Network UK is bringing them back as a way of promoting its TV brand to the kids of today. This seven figure campaign is Cartoon Network's single largest ever marketing initiative.

From April, in a national campaign negotiated by MediaCom, major kids' films at Odeon (Carlton Screen Advertising) and Vue (Pearl and Dean) cinemas will be preceded by six-minute Cartoon Network shorts which will receive an estimated 20 million admissions per year. "


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03 March 2006, 03:11 PM
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