View Full Version : hoaxland: furniture store commercial

01-03-2006, 01:36 PM

We just finished our newest full CG commercial and want to share it with you guys.

here are the mirrors ( (thx to Jan Coucke) (thx to dylan Forman) (thx to stefan verbakel)

total production (concept to rendered output): 6 weeks

shading/post-production/modeling/lighting : Marco De Ruyck.
storyboards: Geert Reynaert
Rigging/animation/modeling: Brecht Debaene.
Music : Kristof Engelen.

01-03-2006, 10:00 PM
Great commercial guys! I especially like the ending :)


01-03-2006, 10:12 PM
Very nice to watch! Good lighting, modeling, animation and timing! :thumbsup:


01-03-2006, 10:12 PM
Really cool Robken !!

01-03-2006, 10:13 PM
i liked the lamps movements... really cool! :D


01-03-2006, 10:16 PM
Very nice :)
didnt quite get the idea behind it tho' (it aint english ...).
Why are they trying to get INto the building ?

01-03-2006, 10:16 PM
it is so funny, very nice job. It is all CG ?

01-03-2006, 10:25 PM
Awesome lighting, the clip flows smoothly as well~!
Someone care to elaborate the meaning behind the commercial?

01-03-2006, 10:29 PM
I think they are trying to break into the store to be sold.

01-03-2006, 10:32 PM
hey everyone, thanks for the replies!
sheepfactory, thanks for the plug!!!

arquiteck09: yes it's all cg.
ashen: they're trying to break into the store because they want to be sold there, we think it works pretty well, of course it's hard to judge when you're so close to it. but we've gotten positive reactions so far.

all the rest: thx for the kind words!

01-03-2006, 10:54 PM
Hey Great job. I think the commercial turned out great. :D

01-03-2006, 10:56 PM
great job, Congratulation

01-03-2006, 11:09 PM
I like it very much. Great!

01-03-2006, 11:19 PM
Love it, great concept there.

01-03-2006, 11:21 PM
quality work as usual, thumbs up for the hoaxland crew.

01-04-2006, 12:13 AM
That was cool. Loved the rendering style and animation. Just wish I could have understood the dialog.

01-04-2006, 12:17 AM
Absolutely great rendering and Animation!
And it´s very funny too.

Great work!

:thumbsup: :thumbsup: :thumbsup: :thumbsup: :thumbsup:

01-04-2006, 12:57 AM
Belgium ftw!
Really amazing work guys, looks very realistic.

- Wesley

01-04-2006, 01:31 AM
Very nice. May I ask what software was used and the english translation of the VO? :bounce:

01-04-2006, 01:46 AM
nice animation
nice concept
nice to see something decent coming out of Belgium ... the weather is so awfull here you would think that more people stay in and do some CG :p

komt die spot op VTM of op VRT ?

01-04-2006, 02:57 AM
Nice one!!

I just love the part were the lamp is running as fast as it can to hide behind the wall.


01-04-2006, 04:20 AM
top nutch work u got there!

01-04-2006, 05:15 AM
impressive work man

01-04-2006, 08:06 AM
Very nice concept.. Great modeling, lightning and animation :thumbsup:
I wonder which software do u use too and i'll be pleased if u show us some rig and model example..

Keep good working :applause:

01-04-2006, 08:31 AM
I've shown this to a friend at work here.
he allwais notices stuff everyone else (well, most ppl) dont.

at the shot where all the furniture is comming out from behind the wall and form a line to sneak into the shop (11\12'th second), the lamp leads the way and the small orange furniture is the first one follow to it.
At the next shot (which feels like continuing at the same time but from a different angle), you see the lamp leading and the red furniture following it ...
I understand that the composition is much better with the orange after the lamp in the first shot (being that it is shorter than the red) and you need the red's drawers for the second shot ... I bet you had hard time deciding if to go this way or not :)
I didnt notice it and I bet most ppl who see it dont :eek:

01-04-2006, 08:45 AM
Darned good stuff mate! Any breakdowns? :-)


01-04-2006, 08:46 AM
beautifully executed. :thumbsup:

really liked the audio as well.

01-04-2006, 09:17 AM
Really funny story and concept. Great work!

One thing though, The moon is moving with the lamp when he jumps down from the bushes - kinda easy to notice cause of its place in the picture.=)

01-04-2006, 09:21 AM
great look, light, and animation.
It's great how you guys gave character to the stuff. Especially the lamp having a hard try opening that door.

It's a pity that it's all so hectic and short... but that's the price for commercials.

01-04-2006, 09:32 AM
the Voice over is saying a line that relates to the store, + the tagline.
we can't really find an english translation that sounds right, but...

"geko woonwereld, daar ga je levenslang voor." basically means,

"geko, the thing you choose for the rest of your life"...kinda :p

webhead: maya was used for all animation and rigging, then the animation was exported to lightwave (using Point Oven) for final shading and rendering.
wolfie: enkel op WTV (west vlaamse televisie) en AVS (oost vlaamse televisie).

APD_jack: I'm sorry but I can't show any rigs publicly. I hope you'll understand.
zman: You're right, we had to do some switcheroo there, but we don't think it takes anything away from the action or story. but of course, you're right.
GallenWolf: thank you for your reply, what exactly do you mean with breakdowns?
lehmi: yeh, 30 seconds (including tagline and packshot) is not exactly feature length :). thx for your reply :)

everyone, thank you for replying so far! much appreciated!

PS: any additional mirrors would be welcome, PM me if you feel like being a nice CG'er today :).

01-04-2006, 10:17 AM
Great work robken and the other people from hoaxland...
I specialy like the lightning.

01-04-2006, 12:25 PM
Nice commercial.
Super animation.

By visiting your site I saw that you also did the LuxDSL commercial. My friends and I, we always enjoy it when we see it here in luxemburg in the movie theatre.

Great Job:bowdown:

01-04-2006, 03:34 PM
Superb work! :thumbsup:

I also loved the cool ending :D

really good stuff, keep it up guys! from me :beer:

01-04-2006, 07:11 PM
Super animation!!! i really enjoyed it...
very well executed!5 stars from me ;)

01-04-2006, 07:29 PM
Beautiful renders, fantastic lighting great work, loved the lamp light.

at first i didnt catch the siren lights on the buildings cause it was so short had to watch it a few times but i saw them eventually and i have no idea what was being said but really nice movement

Great job !!!

01-04-2006, 10:11 PM
Loved it! Keep it up guys! :thumbsup:

01-05-2006, 08:27 AM
congratz with the front page robken !! :) awesum commercial, i just feel like buying a couch right now !

see ya, ex roomie :p

01-05-2006, 08:51 AM
wonderful anim ! bravo !


01-05-2006, 09:05 AM
Love everything about it.. awesome concept and gr8 animation :applause:

01-05-2006, 12:39 PM
Very nice&funny too. The playful animation of the lamp remembered me of Pixar`s Luxo Jr.

01-05-2006, 02:53 PM
Great work Robken :)
Tell the guys at Hoaxland that they did a great job :)
Your animationskills are growing, I'll keep an eye on you :)

01-05-2006, 06:49 PM
Brilliant stuff! Great pacing, timing and compositions.

Congrats to all at Hoaxland :)

01-06-2006, 12:18 AM
good work, looking very nice. Keep up the good work :thumbsup:

01-06-2006, 09:01 AM
Very nice piece! Keep up the good work!

01-06-2006, 09:11 AM
Could we get a translation of what is said at the end? Maybe it's hilarius?

Again, very nice animation!
The little lamp reminds me of scratch from ice age!

01-06-2006, 09:19 AM
The line at the end is something that only really works in's a saying...
it's something like "the thing you choose for the rest of your life"...
...I know...but trust me, it works in dutch.
scrat from ice age was one of the references I used for the lamp's animation :)

thx again everyone for replying :).

01-06-2006, 09:23 AM
it does indeed work in our lame german-sounding language :p
Robken , could you check up on your email (your @motionbyte) ? Just sent you a mssage.


01-06-2006, 01:01 PM
the lamp is damn cute man....
especialy the sound it
Gr8 add :)
Sachin S. Suryawanshi

01-06-2006, 05:55 PM
it's an amusing work.

nice animating,nice lighting and rending

i only think the borders of the door are a little too pliable,:rolleyes: aren't they?

01-06-2006, 09:09 PM
very good job guys, wonderfull! the lamp is amazing.

01-06-2006, 09:23 PM
Awesome! The animation is great, and so is the idea!Well done!

01-07-2006, 02:53 PM
great work man. Very funny characters.

01-09-2006, 09:12 AM
Realy nice job Robken.

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