View Full Version : hoaxland: furniture store commercial

01 January 2006, 01:36 PM

We just finished our newest full CG commercial and want to share it with you guys.

here are the mirrors ( (thx to Jan Coucke) (thx to dylan Forman) (thx to stefan verbakel)

total production (concept to rendered output): 6 weeks

shading/post-production/modeling/lighting : Marco De Ruyck.
storyboards: Geert Reynaert
Rigging/animation/modeling: Brecht Debaene.
Music : Kristof Engelen.

01 January 2006, 10:00 PM
Great commercial guys! I especially like the ending :)


01 January 2006, 10:12 PM
Very nice to watch! Good lighting, modeling, animation and timing! :thumbsup:


01 January 2006, 10:12 PM
Really cool Robken !!

01 January 2006, 10:13 PM
i liked the lamps movements... really cool! :D


01 January 2006, 10:16 PM
Very nice :)
didnt quite get the idea behind it tho' (it aint english ...).
Why are they trying to get INto the building ?

01 January 2006, 10:16 PM
it is so funny, very nice job. It is all CG ?

01 January 2006, 10:25 PM
Awesome lighting, the clip flows smoothly as well~!
Someone care to elaborate the meaning behind the commercial?

01 January 2006, 10:29 PM
I think they are trying to break into the store to be sold.

01 January 2006, 10:32 PM
hey everyone, thanks for the replies!
sheepfactory, thanks for the plug!!!

arquiteck09: yes it's all cg.
ashen: they're trying to break into the store because they want to be sold there, we think it works pretty well, of course it's hard to judge when you're so close to it. but we've gotten positive reactions so far.

all the rest: thx for the kind words!

01 January 2006, 10:54 PM
Hey Great job. I think the commercial turned out great. :D

01 January 2006, 10:56 PM
great job, Congratulation

01 January 2006, 11:09 PM
I like it very much. Great!

01 January 2006, 11:19 PM
Love it, great concept there.

01 January 2006, 11:21 PM
quality work as usual, thumbs up for the hoaxland crew.

01 January 2006, 12:13 AM
That was cool. Loved the rendering style and animation. Just wish I could have understood the dialog.

01 January 2006, 12:17 AM
Absolutely great rendering and Animation!
And its very funny too.

Great work!

:thumbsup: :thumbsup: :thumbsup: :thumbsup: :thumbsup:

01 January 2006, 12:57 AM
Belgium ftw!
Really amazing work guys, looks very realistic.

- Wesley

01 January 2006, 01:31 AM
Very nice. May I ask what software was used and the english translation of the VO? :bounce:

01 January 2006, 01:46 AM
nice animation
nice concept
nice to see something decent coming out of Belgium ... the weather is so awfull here you would think that more people stay in and do some CG :p

komt die spot op VTM of op VRT ?

01 January 2006, 02:57 AM
Nice one!!

I just love the part were the lamp is running as fast as it can to hide behind the wall.


01 January 2006, 04:20 AM
top nutch work u got there!

01 January 2006, 05:15 AM
impressive work man

01 January 2006, 08:06 AM
Very nice concept.. Great modeling, lightning and animation :thumbsup:
I wonder which software do u use too and i'll be pleased if u show us some rig and model example..

Keep good working :applause:

01 January 2006, 08:31 AM
I've shown this to a friend at work here.
he allwais notices stuff everyone else (well, most ppl) dont.

at the shot where all the furniture is comming out from behind the wall and form a line to sneak into the shop (11\12'th second), the lamp leads the way and the small orange furniture is the first one follow to it.
At the next shot (which feels like continuing at the same time but from a different angle), you see the lamp leading and the red furniture following it ...
I understand that the composition is much better with the orange after the lamp in the first shot (being that it is shorter than the red) and you need the red's drawers for the second shot ... I bet you had hard time deciding if to go this way or not :)
I didnt notice it and I bet most ppl who see it dont :eek:

01 January 2006, 08:45 AM
Darned good stuff mate! Any breakdowns? :-)


01 January 2006, 08:46 AM
beautifully executed. :thumbsup:

really liked the audio as well.

01 January 2006, 09:17 AM
Really funny story and concept. Great work!

One thing though, The moon is moving with the lamp when he jumps down from the bushes - kinda easy to notice cause of its place in the picture.=)

01 January 2006, 09:21 AM
great look, light, and animation.
It's great how you guys gave character to the stuff. Especially the lamp having a hard try opening that door.

It's a pity that it's all so hectic and short... but that's the price for commercials.

01 January 2006, 09:32 AM
the Voice over is saying a line that relates to the store, + the tagline.
we can't really find an english translation that sounds right, but...

"geko woonwereld, daar ga je levenslang voor." basically means,

"geko, the thing you choose for the rest of your life"...kinda :p

webhead: maya was used for all animation and rigging, then the animation was exported to lightwave (using Point Oven) for final shading and rendering.
wolfie: enkel op WTV (west vlaamse televisie) en AVS (oost vlaamse televisie).

APD_jack: I'm sorry but I can't show any rigs publicly. I hope you'll understand.
zman: You're right, we had to do some switcheroo there, but we don't think it takes anything away from the action or story. but of course, you're right.
GallenWolf: thank you for your reply, what exactly do you mean with breakdowns?
lehmi: yeh, 30 seconds (including tagline and packshot) is not exactly feature length :). thx for your reply :)

everyone, thank you for replying so far! much appreciated!

PS: any additional mirrors would be welcome, PM me if you feel like being a nice CG'er today :).

01 January 2006, 10:17 AM
Great work robken and the other people from hoaxland...
I specialy like the lightning.

01 January 2006, 12:25 PM
Nice commercial.
Super animation.

By visiting your site I saw that you also did the LuxDSL commercial. My friends and I, we always enjoy it when we see it here in luxemburg in the movie theatre.

Great Job:bowdown:

01 January 2006, 03:34 PM
Superb work! :thumbsup:

I also loved the cool ending :D

really good stuff, keep it up guys! from me :beer:

01 January 2006, 07:11 PM
Super animation!!! i really enjoyed it...
very well executed!5 stars from me ;)

01 January 2006, 07:29 PM
Beautiful renders, fantastic lighting great work, loved the lamp light.

at first i didnt catch the siren lights on the buildings cause it was so short had to watch it a few times but i saw them eventually and i have no idea what was being said but really nice movement

Great job !!!

01 January 2006, 10:11 PM
Loved it! Keep it up guys! :thumbsup:

01 January 2006, 08:27 AM
congratz with the front page robken !! :) awesum commercial, i just feel like buying a couch right now !

see ya, ex roomie :p

01 January 2006, 08:51 AM
wonderful anim ! bravo !


01 January 2006, 09:05 AM
Love everything about it.. awesome concept and gr8 animation :applause:

01 January 2006, 12:39 PM
Very nice&funny too. The playful animation of the lamp remembered me of Pixar`s Luxo Jr.

01 January 2006, 02:53 PM
Great work Robken :)
Tell the guys at Hoaxland that they did a great job :)
Your animationskills are growing, I'll keep an eye on you :)

01 January 2006, 06:49 PM
Brilliant stuff! Great pacing, timing and compositions.

Congrats to all at Hoaxland :)

01 January 2006, 12:18 AM
good work, looking very nice. Keep up the good work :thumbsup:

01 January 2006, 09:01 AM
Very nice piece! Keep up the good work!

01 January 2006, 09:11 AM
Could we get a translation of what is said at the end? Maybe it's hilarius?

Again, very nice animation!
The little lamp reminds me of scratch from ice age!

01 January 2006, 09:19 AM
The line at the end is something that only really works in's a saying...
it's something like "the thing you choose for the rest of your life"...
...I know...but trust me, it works in dutch.
scrat from ice age was one of the references I used for the lamp's animation :)

thx again everyone for replying :).

01 January 2006, 09:23 AM
it does indeed work in our lame german-sounding language :p
Robken , could you check up on your email (your @motionbyte) ? Just sent you a mssage.


01 January 2006, 01:01 PM
the lamp is damn cute man....
especialy the sound it
Gr8 add :)
Sachin S. Suryawanshi

01 January 2006, 05:55 PM
it's an amusing work.

nice animating,nice lighting and rending

i only think the borders of the door are a little too pliable,:rolleyes: aren't they?

01 January 2006, 09:09 PM
very good job guys, wonderfull! the lamp is amazing.

01 January 2006, 09:23 PM
Awesome! The animation is great, and so is the idea!Well done!

01 January 2006, 02:53 PM
great work man. Very funny characters.

01 January 2006, 09:12 AM
Realy nice job Robken.

CGTalk Moderation
01 January 2006, 09:12 AM
This thread has been automatically closed as it remained inactive for 12 months. If you wish to continue the discussion, please create a new thread in the appropriate forum.