"With the game environment hot on the trail of any new market, it is understandable that game developers spend much of the day racking their brains to discover the next big game that will appeal to the largest market available. But what game will appeal to the millions of possible women gamers? The problem with identifying winning game elements lies not in the efforts of the game makers themselves; they can only work with what they have. It lies in the fact that most game developers lack one thing – the elusive extra X chromosome. As a result, we have men trying to decide what women most want to play. This is almost like the comical film starring Mel Gibson, “What Women Want”; only this time, the guys don’t know."