Historically, the FreeBSD Project have used a characterized daemon as
a mascot, and displayed it on our web site with the text "FreeBSD" as
our logo. This character sometimes treated with misinterpreted in the
religious and cultural context.
And this daemon character seems cute from somebody's point of view,
but somebody may think which does not suit for the professional
products to indicate that are using the FreeBSD inside.
So, we decide to call for a new logo design which is identifiable as
the Project's logo, can be used on the professional products, and is
very cool :-)
>>Link to original announcement (http://logo-contest.freebsd.org/announce.txt)<<
It doesn't seem like they've made the announcement official though, take a look at the page for the contest: Link (http://logo-contest.freebsd.org/)