View Full Version : ILM Protege Starts Own Company

08 August 2002, 04:08 AM
Ellen Poon, a veteran visual effects supervisor with over 16 years of industry experience, 10 years of which were at George Lucas' Industrial Light and Magic (ILM), and recognized by Avenue Asia magazine as one of the 500 most influential Asian-Americans, announces the launch of DFreedomZone, Inc. (DFZ)( The San Francisco-based company produces engaging 3D animation for the entertainment and advertising industries. DFZ's unique 3D graphics rendering technology creates dynamic online and multimedia experiences designed to reach and influence teen and college-aged consumers. By combining the company's real-time 3D visualization software with its production experience, DFZ offers a unique combination of inspiration, meticulous technical expertise and fiscal acumen enhanced by a refined creative aesthetic.
In addition to her duties of launching a new company, Ms. Poon is also the Visual Effects Supervisor for Hero, an epic new feature film from acclaimed Chinese director Zhang Yimou (Happy Times, Raise The Red Lantern, Ju Dou). She designed and oversaw over 250 2D and 3D computer-generated visual effects shots which required managing several production houses. Ms. Poon was responsible for developing and integrating complex visual effects such as digitally enlarged armies, elaborate water sequences, and a torrent of arrows that rain down on an unsuspecting town. The challenge was to incorporate the computer-generated 3D animation and visual effects in a manner that helped the director to bring his vision to life. The theme of using 3D graphics technology to help creatives and artists tell their story is a founding principle of DFZ.

The $31 million film, Hero, is among Asia's most ambitious films to date and stars top talents Jet Li (The One), Zhang Ziyi (Crouching Tiger, Hidden Dragon), Maggie Cheung (In the Mood for Love), and Tony Leung (In the Mood for Love). Currently wrapping post-production, the film has been more than two years in the making.

Ms. Poon is one of the most highly regarded visual effects specialists in the field. Many of Ms. Poon's on-screen accomplishments are among the most successful feature films of all time, including scenes from "The Green Mile", "Star Wars -- Episode 1: The Phantom Menace", "Jurassic Park" and "Men in Black." She was also the Visual Effects Consultant on another acclaimed Hong Kong production "Storm Riders", which was known for its breakthrough in computer graphics and went on to set Hong Kong cinema box-office records.

Prior to joining ILM, Ms. Poon was the head of the 3D Department at Rushes Post Production and Senior Computer Animator and Software Designer at Moving Picture Company, both located in London and among the best known and most prolific commercial and television post-production companies in Europe.

wonder if she would hire me


08 August 2002, 04:02 AM
interesting read . I've been waiting for "Hero" forever.

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