View Full Version : Toyota Matrix , Richard Rosenman (3d)

08 August 2004, 05:36 AM

Title: Toyota Matrix

Name: Richard Rosenman

Recently finished this spot which is currently playing in theatres across CANADA. We only had 1 month production time.

Quick n' dirty credits:
Directed by Richard Rosenman and Andy Knight.
Vehicle modeled by Ben Pilgrim.
Android modeled by Chris Crozier.
Boujou tracking by Chris Crozier.
Vehicle rig by Mike Oliver.
Animation by Richard Rosenman, Mike Oliver, Chris Crozier and Ben Pilgrim.
"Blobby" animation by Kyle Dunlevy.
On-site photography by Chris Stewart.
Lighting and rendering by Richard Rosenman and Mike Oliver.
Composited by Brad Husband.

Produced at Redrover Studios Ltd.

For more info:


08 August 2004, 05:50 AM
rofl crazy awsome work

stunning :thumbsup:

08 August 2004, 07:10 AM
I've seen this advertisement play in movie theatres and its pretty freakin cool!

08 August 2004, 07:23 AM
Thaaats sooo cool!!! :buttrock: :buttrock:
lovin it... WEEE

08 August 2004, 07:55 AM
I really loved the android girl... I understand she was filmed and you did the motion tracking and added the machinery afterwards right?

And the flying camera was totaly 3D wasn't it? -the lighting in this whole video is great. it's really a difficult task (and CPU consuming) doing this kind of lighting, isn't it?

el paso
08 August 2004, 08:01 AM
this is freakin amazing, I love it

is everything 3d? or just bits and pieces?

whatever the case props to you, plus I'm stoked you're canadian, that's hawt

be ha

08 August 2004, 08:19 AM
WOW!!! That was awesome!!! Pretty cool music too.

But why did the cars leave behind bits of... themselves?

Either way, still a VERY cool looking ad!

Great work!!!

08 August 2004, 08:36 AM
I like how the animated chick is in the car with them in the end

08 August 2004, 08:41 AM
Cool. I love the adv but I dislike the Car. ;)

08 August 2004, 10:24 AM
very nice... hey can anyone tell me more details on this soundtrack i really loved it:)

08 August 2004, 10:46 AM
wow wow! awesome is so so pretty, music thats cool !!!:buttrock:

08 August 2004, 11:41 AM
excellent commercial spot, the idea is so great ! very good work

in your sofa
08 August 2004, 12:39 PM
i wish i had that kind of power...both production-wise............and vehicle-wise:scream:

08 August 2004, 01:02 PM
yeah ! ! ! !exelent work ! very dynamic & very fun !!!:buttrock:

08 August 2004, 01:14 PM
Idea behind it is outstanding! :thumbsup:
Tho composing could use more tweaking in some shots.

08 August 2004, 02:05 PM
Cool commercial. Funny to see Sam the Record Man in the footage.:D

08 August 2004, 02:45 PM
:thumbsup: this is freakin amazing

08 August 2004, 02:48 PM
Congrats on a really fresh and enetertaining spot.

The cyborg girl freaks me out a bit, but I guess something was needed to show a futuristic
feel.Just as someone else said the remaining blobs were a bit distracting they should have fallen down like drops of fluid or something leaving marks behind.

The lighting and the animation on the cars are really cool and dynamic. I wonder if it was full CG all the way ? Especially the final skiding shot right before the end.

Execellent work, and on a really tight deadline two.

- I wonder if I could have
Mario over to fix my toilet ?
- It's getting really hot in here. :)

08 August 2004, 03:04 PM
W O W !

08 August 2004, 03:11 PM
That's really awesome, haven't seen something as cool in a while.

Unique, creative, stylish, exciting and cool :)

08 August 2004, 03:19 PM
Superb job. Great use of Max/Vray.

08 August 2004, 03:46 PM
GR8 WORK ! I remember your awesome "peeling car " commercial, and now this "cell splitting " one is even better , the idea is brilliant. Will you write a technical article like that of matrix 2002 ?.. I really wish you have time to do that , Also it would be gr8 to put some behind scenes and "on set" pics in your website.

keep up the good work :thumbsup:

08 August 2004, 04:01 PM
cool commerical, I really like the animated (cartoon) sequence on the boards as the cars are driving through the city....I don't really like or understand the, some people are calling it the "cyborg" lady, just doesn't make that much sense to me...if it wasn't in there you wouldn't be thinking hey this needs a cyborg in it....good soundtrack though just hate to see how bad it will be chopped down once aired since its so long for a commerical.....

08 August 2004, 04:40 PM
Very cool. It's kinda funny. I am an owner of a silver Matrix like the one on the commercial yet this is the first time Ive actually seen a Matrix commercial. :D

Very nice work. I like the floating bloopy leftovers that get left behind when the matrix splits too.

08 August 2004, 05:27 PM
Wow so cool :applause: Great job! Superb visuals and the music rocks,

cheers Koen

08 August 2004, 06:16 PM
Everything that comes out of that studio is Hot! Remember the Toyota 2d/3D joint they did?
Loved it.

08 August 2004, 08:30 PM
What a great commercial! The effects were great, though I'll agree that the floating leftover blobs were a bit distracting, and should have splattered all over a wall or floor, or something to that effect. And yes, I positively loved the 2d/3d peeling commercial (I have to admit I liked it better than this one, actually). And the blonde cyborg chick... What a hottie! :p

08 August 2004, 11:11 PM
Hey cool.... the ad was cool in the theatre... and thanks so much for posting the link to the music... most of the time it's the music that gets left out

08 August 2004, 12:35 AM
Awesome Rich, was wondering when you guys wrapped up on this. Great work all around as per usual.


08 August 2004, 12:41 AM
Wow! amazing! Good job, cant wait for the making of. :thumbsup:

08 August 2004, 04:01 AM
Superb rich as always... i like your cartoon work so much and now this!!! Impressive! Caongratulations to all people that worked in this spot!

08 August 2004, 04:14 AM
Woah, one SEXCY tvc.

Brilliant work:scream:

08 August 2004, 08:10 AM
nowadays, every time I see a compositing job as awesome as this commercial I get all teary-eyed :) jaw-droppingly, pants-wettingly incredible!

08 August 2004, 03:58 PM
IT's Rocking!!!!!!

I Miss Toronto!!!!!

08 August 2004, 04:26 PM
that is f'in awesome ^.^ i played it 5 times in a row lol

08 August 2004, 04:30 PM
The last part is so cool :D.

08 August 2004, 06:05 PM
excellent has usual... discreet must put this in its combustion/3dsmax reel for next update...

congratulations for an artistic and technical archivment...

muy buen trabajo!

wasted weasel
08 August 2004, 07:47 PM
rich, yeah man this is awsome work....

It seemed like you guys were working on it for a long time.


08 August 2004, 01:57 AM
I remember seeing this in theatres---awesome work!

Love how they all came together in the end.

08 August 2004, 08:19 PM
yallaa ya 3am

thats mean in arabic ur work is very good


08 August 2004, 10:18 PM
Could Someone Please Please Give Information On The Audio Track. I Cant Keep Playing The Same Old 1 Minute Clip Again And Again!!!

08 August 2004, 02:49 AM
Hey, it is very cool. Feeling great watching the car spliting, lol.

Again and again? You want to play using your player, i.e. Quicktime, Media Player, or using in the movie for a background soundtrack?

08 August 2004, 03:45 AM
Cool ad, although I don't understand why there was a "cyborg" in it, it really wasn't needed and I felt it took away from the ad, much more so than the floating blobs. Very cool idea with the cars, and it came together great in the end.

08 August 2004, 05:17 AM
I saw this ad in the theater for Spidey 2. Awesome commercial although I think the Matrix is a cheesey name for the vehicle (because of the movies).

The scene where the car looks like it's going to hit the tunnel divider wall made me think of Princess Di which was kind of disturbing. But then the car splits off into two and the rest is CG goodness. Too bad this couldn't happen in real life. The children of the world would still have a princess.

08 August 2004, 05:33 AM
WOW...this is cool....

You know, I also enjoyed the commercial from the first Toyota Matrix....the one using the "rotoscope" method!!

Very cool

09 September 2004, 04:08 PM
That is amazing. Love the concept and the execution. 10/10!

01 January 2005, 01:42 PM
Saw and read about this advertisement in, interesting indeed, as I remember it was quite a chllenge to make a car split into two cars... great job...

03 March 2005, 10:31 PM
i liked this spot very much, because it has a very nice charme. but what my eye has catched the most, was the really nice morphing effect in the film.

which i'm not yet shure how you produced this Blob-like morphing effect.
so i was since always breaking my head about the effects, and how they have been achieved.

what i think is:
that you needed a 3D model of the car. (it's true that some of the morphings could also be achieved by compositing and maybe a lens deformer as seen on the models)
i suppose you warped the models with a lattrice box or some similar deformer so they would fit together and then blend them in the compositing.
additionally you added some blobs to the cars.

am i right?

which 3D software did you use actually? and which renderer?

was the model a solid Poly Model or did you used nurbs patches, as usually the fact when the geometry is imported from a CAD Platforms?

courious about the answer

09 September 2005, 01:53 AM
Really fab ! very cool idea n it looks splendid ! keep up the gr8 work n keep inspiring.:applause:

08 August 2006, 07:24 PM
I saw this ad many times in theaters. That's the only ad that doesn't bother me. Seriously, outstanding work overall. 5 stars... and that's because I can't give more!

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