GoComics, which works with a number of comic-strip distributors and hopes to strike deals with comic-book makers like DC and Marvel, reports making 1 million sales in 2003. Nearly two-thirds of the customers are women, perhaps because they like the ability to personalize greetings, said co-managing director Chris Pizey.
Ultimately, GoComics hopes to convince cell-phone users to pay to see about 150 comic strips, many of which are now offered on the Internet for free. It's been a challenge to "reteach or retrain" Web users to pay for content, said Pizey, who also works in the online side of the comics business.
In addition to the financial benefits, comics by cell phone will help rookie cartoonists find an audience, Pizey said. Users will be able to try new comics for free and forward them to the cell phones of their friends. "