View Full Version : Still: Pinball Nissan (Platinum-Brasil / BBDO-Portugal)

03 March 2004, 03:06 PM

I’m showing the image from the last job we did it here at the studio I’m working now called Platinum. ( ).

The job involved 13 people and it took us 2 exhausting months of deep research and a lot of hands to work and cold pizzas.
This research involved a creation of a mock up (in real size) made of argil in a scale of 10:1. Where we could do the first tests for the objects positions and create the look the pinball machine would have.

We used for this job 4 G4 Mac, 1 G5 and 3Pcs. The Pcs were all dual with 2.8Mhz and 4GB of ram. The G5 had 4GB of Ram memory and all the machines had 256MB of video cad.
The software used was Lightwave for texture, render and modeling for the majority of the objects. We used Vue d’ Esprit for the entire creation of the land and vegetation. And we also used Photoshop for all textures as well as for images treatments and finishing once the image would have many different media formats including outdoor, posters, among others.

Our biggest challenge was to create an ambient for an imaginary world where we had one single car for all kinds of lands we would create. And still it had to look like a perfect pinball machine.
The references for all pinball machine illustrations of the background and foreground had happened to be inspired from references we had from old book collections from the 60’s.
This challenge took us a lot of time and energy but at the end we all here at Platinum think that all our efforts were worth it.
The image is here for you to have a look, see what you think and give your feedback.

Agency: BBDO / Portugal
Client Nissan
Art Director: Diogo Mello
Copywriter: Nuno Cardoso
Creative Supervisor: Marco Dias
Creative Director: Gonçalo Morais Leitão

Studio: Platinum / Brasil
3D: André Agenor, Leonardo Vilela, Fabrício Torres (me :D), Luciano Honorato
Digital Imaging: Flavio Albino, Eduardo Vilela, Luciano Honorato, Jorge Bacelar
Textures: Fabiano Cabral
Photographer: Leonardo Vilela

Other images for BBDO that we did here:

03 March 2004, 04:04 PM
i like the concept, very creative. it would be a lot cooler animated tho.

03 March 2004, 12:45 AM
Hi my brazillian friend.

I think this is really cool. The concept is very, very good. And the final result gets a 10 from me.

E como sou portuga e a agência é portuga também devo ver essa publicidade por aqui.


03 March 2004, 02:14 AM
now that is one pinball game, i would love to play....

03 March 2004, 02:56 AM
I think this is very sweet. It's an interesting commecial concept. However, I'm still a student in college and never worked on a group project like that but I'm not sure why it would take 12 people 6 months to make this. Is there more than meets the eye to this thing?

Anyway, congrats :thumbsup:

03 March 2004, 06:15 AM
Let's play.

03 March 2004, 09:47 PM
1,2,3,4....5 comments!? only!? what the fuc...!? :shrug:

dam, this work fu€kin rulezzz! a lot! :buttrock:

great work! :thumbsup:

p.s.: ei, para quando uma animação desse pinball? :beer:

03 March 2004, 10:00 PM
Excellent idea!

Great gyus, well done!

03 March 2004, 03:49 AM
Great work Bruzun!!! (as usual ;) )
Congrats to all the involved people. Very nice piece of work.

cya :wavey:

CGTalk Moderation
01 January 2006, 03:00 PM
This thread has been automatically closed as it remained inactive for 12 months. If you wish to continue the discussion, please create a new thread in the appropriate forum.