I’m showing the image from the last job we did it here at the studio I’m working now called Platinum. ( www.platinumfmd.com.br ).
The job involved 13 people and it took us 2 exhausting months of deep research and a lot of hands to work and cold pizzas.
This research involved a creation of a mock up (in real size) made of argil in a scale of 10:1. Where we could do the first tests for the objects positions and create the look the pinball machine would have.
We used for this job 4 G4 Mac, 1 G5 and 3Pcs. The Pcs were all dual with 2.8Mhz and 4GB of ram. The G5 had 4GB of Ram memory and all the machines had 256MB of video cad.
The software used was Lightwave for texture, render and modeling for the majority of the objects. We used Vue d’ Esprit for the entire creation of the land and vegetation. And we also used Photoshop for all textures as well as for images treatments and finishing once the image would have many different media formats including outdoor, posters, among others.
Our biggest challenge was to create an ambient for an imaginary world where we had one single car for all kinds of lands we would create. And still it had to look like a perfect pinball machine.
The references for all pinball machine illustrations of the background and foreground had happened to be inspired from references we had from old book collections from the 60’s.
This challenge took us a lot of time and energy but at the end we all here at Platinum think that all our efforts were worth it.
The image is here for you to have a look, see what you think and give your feedback.
Agency: BBDO / Portugal
Art Director: Diogo Mello
Copywriter: Nuno Cardoso
Creative Supervisor: Marco Dias
Creative Director: GonÃ§alo Morais LeitÃ£o
Studio: Platinum / Brasil
3D: André Agenor, Leonardo Vilela, Fabrício Torres, Luciano Honorato
Digital Imaging: Flavio Albino, Eduardo Vilela, Luciano Honorato, Jorge Bacelar
Textures: Fabiano Cabral
Photographer: Leonardo Vilela