"Rick DeMott collects some of the best animated and visual effects commercials from top companies to highlight the wonderful work being done in the medium.
Many independent animation houses make their monthly nut doing commercials. So often you hear artists, especially younger ones, professing their hatred for working on commercials. Itís like theyíre selling out. However, theyíre not looking at the positive side of doing work on spots. Innovation is often present in the medium. The short format, which is highly funded, has opportunities that TV and film project sometimes donít have in regards to experimentation. Agency creative directors are always looking for new and innovative ideas that will make their clientís product stick out from the rest.
Therefore, weíve decided that it was time to highlight the eye-catching work that is being done in advertising. We put out a call to various leading animation and visual effects houses to make the difficult decision of picking one spot that represents their work. Itís amazing the range of styles and feel to the commercials we received. Some are silly, some are informative, some are dramatic. All of them capture your attention. This is great for an advertiser, but itís also skills that are greatly needed in all forms of storytelling. "