View Full Version : Recycling TV Ads

11 November 2003, 12:53 AM
"A young Denver entrepreneur is creating buzz in advertising circles by turning a profit from junked TV commercials.

Kevin Schaff recycles ads that cost anywhere from $50,000 to more than $1 million to produce, pitching them on the cheap to small businesses that can't afford the costly brainstorming, writing, filming, actors and editing that original productions require."

"Schaff's company, Thought Equity, gives small companies access to top creative talent without the hefty price tag, but experts say the new ground Schaff is plowing is fraught with risk.

Thought Equity wipes the ads of all product and company references and resells them, typically for less than $10,000."

>>Link<< (,1413,36~33~1783545,00.html)


Thanks to Slashdot for the link.

11 November 2003, 02:00 AM
well i agree it is highly dubious. even though they may remove the branding the commercial itself was purchased by the original client even if they did choose not to air it, and is therefore not the property of the agencies to give away, but rather the property of the original clients.

however i think the idea itself is great. provided no-one's getting ripped off of course.

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