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CarlBuhre
09-23-2009, 02:13 PM
CRAFT ANIMATIONS EXTENDS
CRAFT DIRECTOR STUDIO TO AUTODESK SOFTIMAGE
New Era of Animation Tools Provide High-quality, Real-time Cinematic Results in a Fraction of the Time

GOTHENBURG, Sweden - September 22, 2009 - Further expanding the artist-friendly workflow, Craft Animations(TM) today announced the availability of its Craft Director Studio(TM) for users of Autodesk(R) Softimage(R) software. Craft Director Studio utilize high-end artificial intelligence and autonomous control systems to drastically condense traditional animation processes. Combining these unprecedented animation tools with Softimage software's ease-of-use and image quality, users receive a time-saving and cost-effective animation solution capable of helping saving hours, days and weeks of laborious animation time.

"Craft Director Studio makes it much easier to add an extra dash of reality to CG animations," said Jason Brynford-Jones, technical product manager for Softimage at Autodesk. "The comprehensive toolset allows the artist to focus on the result rather than the technology behind it. Autodesk is pleased that Craft Animations has ported this powerful set of tools to Softimage, making the life of creative minds even easier."

By eliminating the prolonged tasks of key framing and scripting, Craft Director Studio provides artists more time for creative processes. Professional users including Digital Dimension, Toyota and Lockheed Martin have reported reduced production times by up to 90 percent. Additionally, they have gained the opportunity to create natural motion paths on the fly through autopilot functions, or a variety of input devices such as gamepads, joysticks, keyboards, Wacom boards and 6DOF controllers (such as Space Pilot(R)).

Allowing for precise control of object placement, as well as the instant gratification received by highly realistic interactive real-time animation, Craft Director Studio include:





Craft Camera Tools provide users with real-time camera control for immediate, professional-quality cinematic results.
Craft Vehicle Tools allow artists to create the most realistic and accurate simulations for in-motion vehicles.
Craft Accessory Tools add the finishing touches to action-packed productions by simulating and animating props such as missiles, trailers, cog wheels and other moving parts.
Craft Freeware Tools offers a free-to-use extended toolbox for Craft Director Studio allowing real-time recording, interaction and depth orientation.

"Autodesk Softimage animators, industrial designers and architects may now achieve the quality of real-time, real-world animation and filming techniques within a fully 3D environment," said Craft Animations' Co-founder and Head of R&D, Luigi Tramontana. "Craft Camera Tools put CG cinematics back into the hands of directors by shortening lead times between concept and reality. This alleviates the struggle between sub-standard camera behavior and 3D animation that has plagued the industry for years."

PRICING AND AVAILABILITY
Craft Director Studio for Autodesk Softimage software are available for purchase and are individually priced between 99 USD and 1,199 USD. For easy download and installation within Softimage, please visit the Craft Animations download site: Craft Director Studio Download (http://www.craftanimations.com/products/craft-director-studio/download)

The Windows version of Craft Director Studio is compatible with Softimage 7.5 and 2010. Craft Director Studio is also available for Autodesk(R) 3ds Max(R), Maxon(R) Cinema 4D(R) and Autodesk(R) Maya(R) software, OS X and Windows platforms.

ABOUT CRAFT ANIMATIONS
About Craft Animations Founded in 2006 and based in Gothenburg, Sweden, Craft Animations(TM) AB is a leading developer of a new era of professional real-time 3D animation technology, Craft Director Studio(TM). Based on cutting-edge research in artificial intelligence and autonomous control systems, Craft Director Studio and it's add-ons simulate the complex physical behavior of cameras and 3D vehicles such as helicopters, cars, airplanes, boats and motorcyles. Utilized by high-profile companies world-wide such as Disney, Pixar, Digital Domain, Lockheed Martin, Ford and Toyota; Craft Director Studio streamline production, enhance realism and increase creativity for users in the visual effects, game development, forensic reconstruction and architectural design industries. For more information, please visit www.craftanimations.com (http://www.craftanimations.com/) .

Craft Animations
Stena Center 1D
412 92 Gothenburg
Sweden
+46 31 352 2980

Craft Animations
10940 Wilshire Blvd. suit 1600
Los Angeles, CA 90024
USA
+1 310 443 4186

www.craftanimations.com (http://www.craftanimations.com/)

info@craftanimations.com

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