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LPR1998
08-05-2009, 06:31 PM
PALO ALTO, Calif., Aug. 4, 2009 - HP today announced it will make available Elemental Accelerator™ for NVIDIA® Quadro® plug-in for Adobe Creative Suite 4 users as an option on the company's award-winning family of workstations.

Now available on the full line of HP workstations - including HP Z Workstations - the NVIDIA CUDA-based Elemental Accelerator 2.0 plug-in software for NVIDIA Quadro GPUs delivers further performance benefits when working with Adobe Premiere Pro CS4.

NVIDIA and HP together provide creative professionals with workstations enhanced to meet the needs of the CS4 users. By leveraging the CUDA parallel computing architecture, this new plug-in software offloads H.264 video encoding to the Quadro GPU, enabling Adobe Premiere Pro CS4 users to experience a performance increase of up to 11 times when compared to CPU-only video encoders.

"HP Z Workstations deliver a superior experience - from advanced design inside and outside, to extreme performance and top-notch reliability," said Jeff Wood, director, Worldwide Marketing, Workstations, HP. "The addition of the Elemental Accelerator plug-in for Premiere Pro CS4 enhances performance for creative professionals looking to maximize their creativity."

HP workstations are engineered with the most demanding applications in mind, and Adobe Creative Suite 4 is tested and qualified on all HP workstations. HP workstations also include Performance Tuning Framework for Creative Suite 4, which provides users a quick and easy way to configure and update their workstations and improve the stability and performance of their systems while increasing productivity.

"NVIDIA, HP and Adobe have worked side by side to ensure CS4 users can get the best possible performance," said Jeff Brown, general manager, Professional Solutions, NVIDIA. "The massively parallel processing power of NVIDIA GPUs lets creative professionals be more creative."

With an HP workstation equipped with a Quadro GPU, CS4 users can take advantage of its GPU-accelerated functionality and receive optimal application performance across the entire family of applications including: Adobe Premiere Pro, After Effects, Flash and Photoshop® .

"We are thrilled to have Elemental Accelerator available to the wide array of creative professionals that depend on high-performance HP workstations to not only deliver their projects on time and on budget, but surpass expectations for quality and creativity," said Sam Blackman, chief executive officer and chairman, Elemental Technologies.

Elemental Accelerator 2.0 plug-in software works in conjunction with NVIDIA Quadro FX 1800, 3800, 4800 and 5800 GPUs. It is available on the HP Z800, Z600, Z400, xw4600 and xw9400 workstations. The complete system can be purchased at www.hp.com/go/workstations (http://www.hp.com/go/workstations).


HP workstations
HP is a leader in reducing the environmental impact of its products, including workstations, often acting first to adopt new solutions designed with the environment in mind. For example, only the HP Z Workstation line includes a new HP-exclusive WattSaver(1) feature that manages power in the "off" state at less than one watt.

In addition, the HP Z Workstations include 85 percent efficient power supplies - the HP Z800 Workstation has an option for an 89 percent efficient power supply - reducing both overall energy usage and the amount of waste heat released.

All HP workstations are more than 90 percent(2) recyclable by weight, and the HP Z line is registered as Electronics Products Environmental Assessment Tool (EPEAT™ ) Gold, the highest rating available.

Companies use HP workstations to design everything from running shoes to race cars, animated characters to deep-sea submersibles, and to manage everything from billions of dollars of tradable securities to mission-critical IT environments.


About HP
HP, the world's largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.


(1) Requires customer activation.
(2) Recyclability determined using EU WEEE data.

Adobe and Adobe Photoshop are trademarks of Adobe Systems Incorporated.

© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.


Editorial contacts:


Jim Christensen, HP
+1 408 447 1678
jim.christensen@hp.com

Kiley Wiedeman
A&R Edelman for HP
+1 719 434 1586
kwiedeman@ar-edelman.com

HP Media Hotline
+1 866 266 7272
pr@hp.com
www.hp.com/go/newsroom (http://www.hp.com/go/newsroom)

Hewlett-Packard Company
3000 Hanover Street
Palo Alto, CA 94304
www.hp.com (http://www.hp.com/)

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