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robynblue71
07-16-2009, 03:39 PM
PRESS RELEASE
16 July 2009

ArtVPS to reward early adopters of Shaderlight

Those who download interim version 0.1 of Shaderlight, the interactive rendering plug-in for 3ds Max, will receive 50 percent off price of final shipping release

ArtVPS (http://artvps.com/), the specialist developer of photorealistic rendering solutions, has announced a generous discount programme designed to reward early adopters of Shaderlight, its physically based raytrace renderer plug-in for 3ds Max. Anyone who downloads the free pre-release version, Shaderlight 0.1, available now from www.artvps.com (http://forums.cgsociety.org/www.artvps.com), will be entitled to free upgrades to interim versions, and will qualify for 50 percent off the cost of Shaderlight 1.0. Shaderlight 1.0 will cost $895, but those who download version 0.1 (available for free until 3 August 2009) will only pay $445 for the first full release.

Shaderlight enables CG professionals and visualisation specialists to make interactive changes to materials, environments, lights and textures (the MELT elements) on full quality 3D images, without having to re-render, improving efficiency and project turnaround. MELT changes can be made even while the image progressively refines, giving users the flexibility to edit their scene without having to wait for a render to finsh. An innovative new approach to global illumination (GI) enables light, colour and intensity to be updated on screen also without the need to re-render.

A pre-release version of the software was launched in June 2009 and achieved over 800 unique downloads in the first two weeks of release. Early adopters of the technology are helping shape the development of the software by providing feedback and sharing experiences in the Shaderlight forum (www.artvps.com/content/discuss (http://forums.cgsociety.org/www.artvps.com/content/discuss)) and on Twitter (http://twitter.com/shaderlight).

“These early adopters are crucial to the success of Shaderlight,” says Kate Marshall, Marketing Director at ArtVPS. “Feedback from real-world users is being fed right back to our development team, enabling us to develop a solution based on what users need to do their job more effectively. We want to thank and reward them for their innovative spirit and ongoing support. The free version of Shaderlight is still available we would encourage as many people as possible to download it and get involved.”

Shaderlight 0.1 will be available as a free download until 3 August 2009, when ArtVPS will introduce a nominal introductory pricing scheme. New customers will pay $75 for version 0.2 but will be able to upgrade to interim versions for free as well as receiving a significant discount on the purchase of Shaderlight 1.0 to be released at the end of the year.

Shaderlight 0.1 is still available as a free download from www.artvps.com (http://www.artvps.com). To help new users get to grips with this early release of Shaderlight, a number of scenes that demo its capabilities are now available from: http://www.artvps.com/content/resources#sample-scenes
(http://www.artvps.com/content/resources#sample-scenes)
Ends.

About ArtVPS
ArtVPS leads the way in the development of photorealistic rendering solutions that generate visually accurate representations of 3D scenes. Its revolutionary flagship rendering technology, Shaderlight™, is a physically based, progressive ray-tracer that enables interactive, nonlinear changes to the key MELT attributes (materials, environments, lighting and textures) at any stage within the rendering process – even on production-ready images.

Shaderlight is aimed at 3D artists and computer graphics professionals within the product design, architecture, engineering and media industries. The technology will transform 3D visualisation workflows, and represents a dramatic boost to both productivity and creative freedom when compared to traditional linear ray-trace renderers, which require the rendering process to start again whenever image parameters are changed.

Founded in 2002, ArtVPS quickly established itself as the leading developer of dedicated rendering hardware, developing the first processor designed exclusively to accelerate ray tracing of 3D data. ArtVPS is now pioneering the development of rendering software that fully exploits the increased capabilities of today’s processor technology.

www.artvps.com (http://forums.cgsociety.org/www.artvps.com%20)

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