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LPR1998
06-29-2009, 05:13 PM
SANTA CLARA, CA—June 29, 2009—Professional videographers face continuous pressure to deliver high quality work under tight deadlines. To ease that burden and enable greater levels of creativity, NVIDIA today announced the availability of GPU-accelerated plug-in solutions for Adobe Creative Suite 4 (CS4) users, optimized to run on a wide range of NVIDIA® Quadro® graphics solutions.

NVIDIA is offering exclusive discounts of up to 50 percent on plug-ins from Elemental Technologies, Boris FX, Red Giant Software and proDAD when purchased at NVIDIA.com.

Among the plug-ins being offered is the NVIDIA CUDA™ architecture-based Elemental Accelerator 2.0 for Windows from Elemental Technologies (MSRP $499 discounted to $249). By leveraging the CUDA parallel computing architecture, this new plug-in offloads H.264 video encoding to the Quadro GPU, enabling Adobe Premiere Pro CS4 users to experience a performance increase of up to 11X when compared to CPU-only video encoders. Now available on a range of Quadro GPUs, Elemental Accelerator 2.0 supports the creation of Blu-ray DVDs and web content using Flash. In addition, NVIDIA and Elemental Technologies are bringing accelerated H.264 video encoding capabilities to Mac Pro users for the first time with the new Elemental Accelerator 1.2 for Mac OS X running on the Quadro FX 4800 for Mac.

“The enhanced performance of Elemental Accelerator 2.0, combined with an expanded line-up of Quadro GPUs, delivers exceptional value and increased productivity to a wide range of video professionals,” said Sam Blackman, CEO of Elemental Technologies. “The Quadro GPU’s CUDA architecture has enabled the Elemental Accelerator to offer faster than real-time H.264 encoding speed for Blu-ray and web production, while delivering exceptional image quality with H.264/MPEG-4 AVC files.”

In addition, customers using NVIDIA’s latest Quadro GPUs are eligible for exclusive discounts on plug-in solutions from Red Giant Software, Boris FX and proDAD. Available on the NVIDIA web site, these plug-ins allow users to further harness the power of the Quadro GPU to experience dramatic time savings over conventional CPU-only solutions when creating compelling 3D visual and lighting effects.

“The ability to develop real-time motion graphics and effortlessly perform color correction are very important developments for Adobe CS4 users,” said Sean Safreed, product director of Red Giant Software. “The work we have done with NVIDIA on our GPU-accelerated plug-ins enables a creative professional to tap into the power of the Quadro GPU in their system, and freely experiment with a wide range of visual effects and color control, thereby enhancing the creativity of their final production.”

The full line of Quadro GPUs are optimized to enable GPU-acceleration across the entire family of Adobe CS4 applications including: Adobe Premiere Pro, After Effects, Flash and Photoshop. From importing files and editing multi-video streams, to previewing video content, video professionals can now optimize their work-flow and enhance the creative process.
“Quadro GPUs offer the best performance for Adobe CS4 professionals,” said Jeff Brown, general manager, Professional Solutions Business Unit at NVIDIA. “Offering GPU-accelerated plug-ins to Adobe videographers and enabling them to choose the Quadro FX solution that best fits their budget illustrates our commitment to delivering performance and value to the Adobe user community.”

Pricing and Availability
Quadro GPU-accelerated plug-ins from Elemental Technologies, Red Giant Software, Boris FX and proDAD are available for purchase today at http://www.nvidia.com/object/builtforadobepros_plugins.html. Exclusive discount pricing is available for users of qualifying NVIDIA products including Quadro FX 1800, Quadro FX 3800, Quadro FX 4800, Quadro FX 5800, Quadro FX 2700M and Quadro FX 3700M. NVIDIA Quadro FX products are available through workstation OEMs, as well as through NVIDIA Channel partners PNY Technologies (US and EMEA), Leadtek (APAC) and Elsa (Japan). The Quadro FX 4800 for Mac is available through Apple.com, select Apple resellers and workstation integrators. For additional information on NVIDIA Quadro including pricing and availability, visit: http://www.nvidia.com/page/workstation.html.

About NVIDIA
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® graphics products, the professional design and visualization market with its Quadro® graphics products and the high-performance computing market with its Tesla™ computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe and the Americas. For more information, visit http://www.nvidia.com/page/home.html.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact, and capabilities of NVIDIA Quadro professional solutions are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended April 26, 2009. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

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© 2009 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, Quadro, GeForce, Tesla, and CUDA are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

Note to editors: If you are interested in viewing additional information on NVIDIA, please visit the NVIDIA Press Room at http://www.nvidia.com/page/press_room.html.


For further information, contact:
Danny Shapiro
NVIDIA Corporation
(408) 562-7187
dashapiro@nvidia.com

ambassador
06-29-2009, 07:02 PM
Can you sum this up to seem like less of a long boring add that you copy pasted, we are a community of artists, give us visuals... Or actually link to the cool videos showing how the adobe apps are accelerated by the nvidia gpu/quadro, like so

http://www.nvidia.com/object/builtforadobepros.html

aglick
06-29-2009, 07:37 PM
long story short, you can now buy the same H.264/bluray encoding plugin that comes bundled with the Quadro CX card.

It's $249 if you buy it for your exisiting Quadro card and you can use it to speed H.264 final encoding process compared to CPU encoding -althgoug the "11X" speed up nu,mbers are based on benchnarkinbg I believe was done using a single dualcore CPU. *If you are already running dual-qualcore setup, the speed increase you would get with this new plugin may be closer to 5X.

Also, some reviewers of the Elemental Technologies encoder have pointed out "issues" with image quality vs. slower software encoding

LPR1998
06-29-2009, 08:04 PM
Sorry about that; we meant to post this in the Press Release section! Thanks for your feedback!

Basically, NVIDIA announced the availability of GPU-accelerated plug-ins for Adobe CS4 users, which run on a wide range of mid- to ultra-high-end NVIDIA Quadro graphics solutions for PC and Mac workstation and notebook users.

Product images and comparison videos of video encoding on the CPU vs. Quadro GPU can be found on the following FTP site: www.liaisonpr.com/ftp/NVIDIA/NVIDIA_Adobe_Refresh/ (http://www.liaisonpr.com/ftp/NVIDIA/NVIDIA_Adobe_Refresh/).

Additional information on NVIDIA's products for creative solutions can be found here: www.liaisonpr.com/ftp/NVIDIA/NVIDIA_Adobe_Refresh/ (http://www.liaisonpr.com/ftp/NVIDIA/NVIDIA_Adobe_Refresh/).

http://www.liaisonpr.com/ftp/NVIDIA/Misc/Adobe_Refresh.JPG

ambassador
06-30-2009, 06:54 PM
http://cgdigg.com/modules/image_upload/plugins/thumb.php?img=img_1260.jpg&w=512&h=512

......cool, ic

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