RobertoOrtiz
07-23-2003, 03:11 PM
Quote from Animated Movies:
"Twice Upon a Christmas, one of the two new Mickey movies appearing on video next year, marks the first digital version of Mickey. "The movement of Mickey to 3-D was hotly debated," Andy Mooney, president of Disney Consumer Products, admits to the L.A. Times. "There's a group of folks internally who believe that 2-D animation is the correct form in which to portray Mickey. I don't think embalming is a good thing," Mooney said. "I think the brand needs to be rejuvenated to be relevant to the future." Experts agree. Revitalizing Mickey's career--especially as an entertainer--"is really, really critical," said Kevin Lane Keller, professor of marketing at Dartmouth College."
>>Link<< (http://www.latimes.com/la-fi-mickey23jul23,1,6190971.story)
-R
"Twice Upon a Christmas, one of the two new Mickey movies appearing on video next year, marks the first digital version of Mickey. "The movement of Mickey to 3-D was hotly debated," Andy Mooney, president of Disney Consumer Products, admits to the L.A. Times. "There's a group of folks internally who believe that 2-D animation is the correct form in which to portray Mickey. I don't think embalming is a good thing," Mooney said. "I think the brand needs to be rejuvenated to be relevant to the future." Experts agree. Revitalizing Mickey's career--especially as an entertainer--"is really, really critical," said Kevin Lane Keller, professor of marketing at Dartmouth College."
>>Link<< (http://www.latimes.com/la-fi-mickey23jul23,1,6190971.story)
-R
