RobertoOrtiz
07-15-2003, 02:36 AM
Quote:
"As it revamps its crucial film distribution deal with Walt Disney Co., high-flying Pixar Animation Studios is searching for its first chief marketing officer.
With the move, Pixar, which co-produced the current summer blockbuster Finding Nemo with Disney, is seeking to bring marketing in-house, according to executives close to the company. Pixar would still have Disney, or some other studio, handle marketing for theatrical and home video, but in other areas such as video games, consumer products and TV distribution, Pixar wants full marketing control. Right now that is handled by Disney. "
>>Link<< (http://www.adage.com/news.cms?newsId=38276)
-R
"As it revamps its crucial film distribution deal with Walt Disney Co., high-flying Pixar Animation Studios is searching for its first chief marketing officer.
With the move, Pixar, which co-produced the current summer blockbuster Finding Nemo with Disney, is seeking to bring marketing in-house, according to executives close to the company. Pixar would still have Disney, or some other studio, handle marketing for theatrical and home video, but in other areas such as video games, consumer products and TV distribution, Pixar wants full marketing control. Right now that is handled by Disney. "
>>Link<< (http://www.adage.com/news.cms?newsId=38276)
-R