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kotoc
03-30-2009, 05:45 PM
CREATION OF THE CAMPAIGN TO PROMOTE THE FORMULA ONE

Humor and speed.
Those were the two words we answered the day the people from La Sexta asked us what would we do for the 2009 Formula 1 campaign.

Formula Sexta Project Website (http://www.kotoc-produccions.com/index.php?page=work&work_id=47)

::Making Of:: (http://www.kotoc-produccions.com/index.php?page=work&work_id=47#piece_img_90)

http://www.kotoc-produccions.com/images/cgs/big_formulaSexta_MakingOff.jpg (http://www.kotoc-produccions.com/index.php?page=work&work_id=47#piece_img_93)
http://www.kotoc-produccions.com/images/cgs/big_formulaSexta_MakingOff-2.jpg (http://www.kotoc-produccions.com/index.php?page=work&work_id=47#piece_img_93)



http://www.kotoc-produccions.com/formulasexta/cgs/f002_low.jpg (http://www.kotoc-produccions.com/index.php?page=work&work_id=47)
http://www.kotoc-produccions.com/formulasexta/cgs/f006_low.jpg (http://www.kotoc-produccions.com/index.php?page=work&work_id=47)


Immediately after we started searching for those two concepts between all the reference points till, bingo!, the pod race featured in "Star Wars Episode I: The Phantom Menace", appeared as the perfect solution. From that moment on we turn the Kotoc engine on: creativity and production. We developed the script for the piece, started to record the first chords that would set the rhythm and to design the world in which the action would take place. For the spaceships we wanted to take a close look at the marine world, because the most aerodynamic there is the number 1, like on F1. To this premise we added the racing drivers' personality with their cars. As a result of this, Alonso is a dolphin because of his intelligence, Hamilton is a shark because of his aggressiveness, Kimi is a swordfish and Massa is a hammerhead shark. With all this in our hands, only the branding for La Sexta was left, capturing the brand and their values in this new world.
And then, in Alonso's words: "TAKE THAT". After 2 months of intense work with a team of more than 15 people we managed to create these pieces that have been for us not only a great project but also the toughest, fun and rewarding race we have run.

We want to thank La Sexta for their confidence and all the people that has been in this project for making Kotoc a winning team.

Credits:
Title: FórmulaSexta
Premiere: 19 March 2009
Client: laSexta
Head of Corporate Image: Oriol Bosch
Produced by: Kotoc
Director: Freddy Córdoba
Executive Producer: David Diéguez
Direction: Roger Córdoba
Art Director: Ruben Córdoba
Production Manager: Vanessa Diéguez
3d Modelling: Alex Monge, Bernat Fortet, Kepa Casado, Marc Calvelo, Omar Sarmiento, Roger Tortosa, Ruben Córdoba
Animation: Freddy Córdoba , Hugo Garcia, Marc Calvelo
Light/Render/Compositing: Eduardo Lasierra, Marc Calvelo, Roger Tortosa, Sergio Pinto
Graphic Design: Josep Bernaus
Visual Effects: Bernat Fortet, Roger Tortosa
Audio Direction: Alex Candela FLow-Audio
Recording Studio: The Room Bcn Estudio (Jordi Navarro, Gorka Desbrach)
Collaborators Audio: Xuxa Levy, Miguel Pino
Systems: Fran Quinto

We hope you like it.
C&C are welcome

bgouletas
03-30-2009, 07:05 PM
:drool: It's a fantastic, great, magnificent work you have done here,
like the one for the EURO 2008. :bowdown:
Felicidades :applause:

jhasse
03-30-2009, 08:19 PM
very nice love the reel, but the animation do not convence me a lot:D

metamesh
03-30-2009, 08:58 PM
very nice piece of animation, i really like the rendering and compositing, could you elaborate a bit more on the technical stuff, like software used...really looking forward to see the making of!
great to see some nice stuff coming from Barcelona

edit again! i also forgot to ask, what was the production time for this one? looks awesome

hugogt
03-31-2009, 10:28 AM
excellent job guys. I'm agree with metamesh, how about the production, software,...?
Well done once again!

kolikotron
03-31-2009, 11:01 AM
3D is Great! :applause:

onesk8man
03-31-2009, 12:46 PM
wow! i love it!

The render, colors, animation, they are awesome!
It would be cool to see a making-of or some progress shot or something like that

You are doing some great works lately! The cuatro's football cinematics were great too.

Keep working hard and posting your new works!

cheers!

eortego
03-31-2009, 01:43 PM
Awesome work!
You guys rock!!!

I've been following your works very closely, and they never dissapoint!

keep doing amazing stuff!!!





e.ortego

iban3d
03-31-2009, 04:20 PM
What a beatifull piece! I love the rendering and compositing... well I love all the piece with no exception.

When will you post the making off? I can't wait to see it...

Congratulations again Kotoc Team... I hope next time I will be with you again

Cheers

IBAN

Pako
03-31-2009, 09:21 PM
What else can I say?...
these are some amazing pieces you guys did! you deserve to be in the front page!!

I'm also looking forward to seeing the "making of" to know a bit more how you manage to get that look.

well done, and don't stop doing more great stuff!!

isaak
04-01-2009, 06:57 AM
Wow!
That was really awesome...U guys are going high on your works.
Keep up the good work Kotoc!

IgnasiV
04-01-2009, 11:16 AM
Good Job peeps, you rock!

chrisdan3d
04-01-2009, 08:45 PM
amazing !
great job guys.
I love it

ParamountCell
04-01-2009, 11:37 PM
Amazing. I am confused.... why isnt this on the front page yet?!?

edwarder
04-02-2009, 03:01 AM
In two words IM PRESSIVE! man, looks great. You guys are mastering the Visual FX world, nice layout, nice modeling, nice animation, nice lighting, ... 2 thumbs up.

e.

kotoc
04-02-2009, 09:46 AM
Hey all!
Thanks for all the comments.
Well for the technical part we let every artist to do their job with the software they like. In the end the overall quality improves.
The production took about 3 month from the first ideas and sketches to the final render.

By the way, we've finished the making of and it's looking great. But we can't show it until the next Race(Kuala lumpur, Malaysia).

Keep connected for the new updates.
Thanks!

luvictu
04-02-2009, 09:58 AM
AMAZING work!! I really like the little robots design and animation, and the overall design ROCKS!
Could we see this in the front page please?

googboog8
04-03-2009, 08:10 AM
looks like lewis hamilton is the bad guy...

Bao2
04-04-2009, 05:39 PM
looks like lewis hamilton is the bad guy...

He is a cheater. Confirmed!
LOL

Amazing work. I have to see frame to frame if there is Darth Vader or some other there!

I love the camera bot! It's so cool !

exavi
04-04-2009, 10:19 PM
love it!

you can be sure that I will be watching laSexta just for the making of. the camera-bot rocks!

mariodedios
04-06-2009, 02:11 PM
Awesome work once again!

Cool design and mood! Keep up the good work and enjoying it you guys!
Looking forward to your next piece.

Congrats and 5 stars of course!. First page no doubt.

Snake Eyess
04-06-2009, 02:22 PM
I Have to congratulate you and the team on another job well done Freddy :D
I can sit and watch these clips all day long, with the soccer ones ;) the feeling you get from the cars/racers is awesome....a real sense of speed and determination from the drivers to win.
Love the look of the environment too, alot of attention went into the look alone, one can see the details all over the track, no part left untouched ;)

Was just watching it again frame by frame....didnt even realize that those are supposed to be real drivers (other than for the robotic ones in between of course) :blush:
see something new every time I go through the clip!

Seriously cant wait for the Making of!

I give it 7 stars (if i could)

well done guys! :thumbsup:

DOUTANUKI
04-06-2009, 04:19 PM
Very nice job! Congratulations to everyone at Kotoc!
I want to see it in the front page please!

KARRYPOTTER
04-06-2009, 04:28 PM
Hey Freddy that is fantastic!

Glad to see there´re high quality productions like this made in Spain.

5 Stars from me, Front cover please!!

leigh
04-06-2009, 04:44 PM
Very cool work. Plugged.

Snake Eyess
04-06-2009, 04:44 PM
thanx Leigh ;)

Zoox
04-06-2009, 04:50 PM
really awesome stuff!!! 2 thumbs way up!! :thumbsup::thumbsup:

DogFighter
04-06-2009, 05:00 PM
Fantastic piece of work!! in every level. Great job guys! :thumbsup:

Please, keep doing more! :)

Augustronïc™
04-06-2009, 05:03 PM
Congratulations!!!

Have a nice day!

DruG
04-06-2009, 05:16 PM
Great one:)

You guys like Startcraft2 teaser intro, don`t you? ;)

Intervain
04-06-2009, 05:36 PM
sweet - takes them a long time to release a vehicle from the docking though - probably would have lost the race with that service ;) ... I love the design and idea!

wamo
04-06-2009, 06:10 PM
Aha, that's awesome...looks shiny really , i like it and would Throw 5 * on it, you guys doing very cool and creative stuffs :) .

animetria
04-06-2009, 06:17 PM
Felicidades por tremendo spot, muy cuidado cada detalle

Dennik
04-06-2009, 06:23 PM
I think you steal the thunder from the regular F1!
Congrats for an awesome and very inspiring piece of animation!

mrkrzysiek
04-06-2009, 06:59 PM
wow nice work only in some shots missing dynamic in motion of vehicle

thatoneguy
04-06-2009, 07:16 PM
Badass. .

Knight-Templar
04-06-2009, 07:22 PM
Magnificent, beautifull work well done to all

Generalvivi
04-06-2009, 07:29 PM
Very nice work you guys! Loved your soccer from before also ! ^^

Pepnoi
04-06-2009, 08:05 PM
Congratulations nens, a very god job with a amazing video-game look :bowdown:

Exia
04-06-2009, 08:22 PM
that's an incredible job, but always i see it in the tv i think the same:
The animation isn't very cool
Anyway, keep it going :)

socrattes
04-06-2009, 09:10 PM
Woah! Nice work there!

Love the flowing fo the whole piece... It's somehow... Sublime.

Nice to see that much work from Spain

5 STARS for sure!!!

Keep on doing that

Badass. .
Definatelly... that is the word... Badass!!!

logante
04-06-2009, 10:05 PM
From NZ, congrats!, It's amazing see projects from there with this stunt quality:wip:

Like Alex Hughet, I'd love know more info about the software behind!

Cheers,

Lauren

vfxnerd
04-06-2009, 10:36 PM
Impressive!

I think everything has been said. But anyhow, I love the really dirty grungy feel and look of it all! Very intense feeling.

tinitus
04-06-2009, 10:48 PM
fantastic rendering, lightning & post production
but the camera & animation were just average
would have been a lot better if the camera were better made so a more dramatic atmosphere could habe been created..

polyvin
04-07-2009, 12:37 AM
AWESOME! im a huge F1, and this is kick but stuff lol. would love to see a full length movie emerge from that vid :D

Sceme
04-07-2009, 06:06 AM
On techical level this is amazing. However I didn't like the laser shootings etc parts. Also I think it would have been better if the video would have started by them driving around and then coming to a depot-stop and then continuing. To me that would have probably been more intense.

But as I said, on technical level you did amazing job :)

combatmantra
04-07-2009, 08:48 AM
Fantastic work guys!

5 stars from me

XoanBaltar
04-07-2009, 12:02 PM
En una palabra: Imp...
Genial!

ChewyPixels
04-07-2009, 01:05 PM
Bravo! :applause: Very nicely done! 5 stars!

Batou...
04-07-2009, 02:17 PM
wooooooo que programas usaron para este trabajo? Me recuerda a wipeout

Papashango
04-07-2009, 04:54 PM
Really awesome - top notch work!

Looking forward to see more masterpieces from you guys!

KOKE
04-07-2009, 06:57 PM
Very nice job guys!.

I really like the car designs and overall look of the piece.

I think though that the animation could be pushed a little bit further to make the cars feel more fast and powerful.

Excelent job anyway.

:thumbsup: :thumbsup:


JK.

:D

ziomalbanan
04-09-2009, 11:23 AM
excellent work!! very nice animation! GREAT JOB:applause:

luigi
04-09-2009, 09:48 PM
amzaing stuff , love the quality of shader and the ligthing, As alex an other say i wil love to see more information about hw is done and the software.

can wait to the making off.

Abazaba
04-10-2009, 01:57 AM
your asset work and rendering are excellent. But the cameras and animation dont hold up. the sense of speed and camera angles needs to be pushed much further.

Great job for a small team though.

billhicks85
04-10-2009, 10:33 AM
wow that looks awesome, love the design.

Andyjaggy
04-10-2009, 05:12 PM
Fantastic work. The design of the ships, the rendering quality, lighting and feel of the piece are all fantastic.

My only crit is some of the animation. There are some parts where the ships just don't move right. Where it looks like they have no weight or substance to them. It's only in a couple of spots that it bothers me, but other then that great work!

firstsingle
04-10-2009, 05:53 PM
Awesome work guys. Love the atmosphere you've created.

narenn
04-11-2009, 05:22 AM
Excellent work!!! VERY COOL

Giiyom
04-12-2009, 03:40 AM
Hehe, highly inspired by Wipeout? :)

Really nice reel! :)

kotoc
04-28-2009, 10:04 AM
Hey guys! Thanks for the comments
We finally can show the making off. We hope you like it, and can understand a little bit more about the process.


No more words, see it for yourself.

http://www.kotoc-produccions.com/images/cgs/big_formulaSexta_MakingOff.jpg (http://www.kotoc-produccions.com/index.php?page=work&work_id=47#piece_img_93)
http://www.kotoc-produccions.com/images/cgs/big_formulaSexta_MakingOff-2.jpg (http://www.kotoc-produccions.com/index.php?page=work&work_id=47#piece_img_93)



C&C are welcomed again.
Thanks!

luigi
04-29-2009, 11:20 AM
great making of , quite enjoy seeing it , thanks for sharing :).

arijitg
04-29-2009, 01:21 PM
Just awesome!!:buttrock:Loved the making..Thanks for sharing..& congrats! :applause:

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