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View Full Version : Variety: Disney, EA expand Asia gaming biz

RobertoOrtiz
12-04-2008, 05:10 AM
Two media giants are expanding their videogame presence in Asia.

Disney has signed a deal with Chinese developer NetDragon to make a multiplayer online game based on Mouse House characters. Electronic Arts (http://www.variety.com/profiles/Company/main/2045175/Electronic%20Arts.html?dataSet=1), meanwhile, has acquired Korean developer J2M, one of the most successful makers of free-to-play online games in that country

http://www.variety.com/article/VR1117996759.html?categoryid=18&cs=1 (http://www.variety.com/article/VR1117996759.html?categoryid=18&cs=1)
mrpeace
12-05-2008, 03:03 AM
Its a great decision that few world leading game developers are to expand their activities in the ASIA region. But there remain questions>:blush:

Would games be released in local language.
Would games be inspired by local culture.
How would the games would be priced.
How employees will be selected.
If games are developed along with local / cultural values, how may the game perform in western markets.
Pinoy McGee
12-05-2008, 01:04 PM
If games are developed along with local / cultural values, how may the game perform in western markets.

Do you know Japanese games like Metal Gear Solid and Final Fantasy? I think they did alright in the West.

Would games be released in local language.

A lot of game developers have "localization" departments that translate scripts and filters content to make game appropriate for the target market (i.e., green blood for Germany, no 4 fingers for Japan, etc.)
lebada
12-05-2008, 02:40 PM
Would games be inspired by local culture.



depends what you mean by it. If theres gonna be stuff in the games that no one gets but locals...id say that no, it wont go far.


if its stuff that ADDS to the game though and pushes it forward, then by all means.
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