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Hypester
10-03-2008, 11:58 PM
IMAGINARY FORCES DIRECTOR OF EXPERIENCE DESIGN TALI KRAKOWSKY TO SPEAK AT BREATHER CONFERENCE

On Saturday, October 11th, Imaginary Forces Director of Experience Design Tali Krakowsky will be presenting at Breather Conference, taking place at the Agnes Scott College in Decatur, Georgia.

Titled “The Science and Fiction of Experience Design,” Krakowsky's presentation will offer a taste and a glance into the emerging practice.

Fiction meets science when emerging media, interactive content, cinematic storytelling and architecture come together to create Experience Design. Re-imagining both media content and screens, Experience Design challenges traditional forms of content creation and expands the art of the digital into the realm of the physical. In her session, Krakowsky will make these seemingly abstract ideas very real and demonstrate that much of the present and future of design and architecture resides in this new discipline.

Recently, Krakowsky has also presented at numerous conferences and events including the AIGA/Los Angeles’ “Pro Sessions: Design Remixed,” FITC Toronto, Hollywood, and Amsterdam, IIDEX in Toronto and FMX in Stuttgart. She will next participate in the DesignThinkers event, taking place in Toronto in October.

For more info on the Breather Conference, its agenda and speakers, please go to: http://www.breather.org/index.htm

About Tali Krakowsky
Tali Krakowsky, Director of Experience Design at Imaginary Forces, has been extensively involved for over five years in concept development and management of the division and its projects in both the New York and Los Angeles offices. She has a Bachelor of Fine Arts in Communication Design from Parsons School of Design and a Master of Arts from UCLA's School of Architecture, with a thesis on interactive architecture. Krakowsky has had a leading role in a range of projects for Imaginary Forces, including immersive environments for the Museum of Biodiversity in Panama (in collaboration with Frank Gehry and Bruce Mau for completion in 2010), "New City" (a commissioned web-based installation for MoMA), Airbus, BMW, IBM, MoMA and the Grimaldi Forum in Monaco. Additionally, she has worked on the World Trade Center redesign competition, an installation for the Netherlands Architecture Institute and MoMA's Tall Buildings exhibition as part of the design consortium United Architects. In addition to her work at IF, Krakowsky has published several articles on design, architecture, and innovation through collaboration, and has taught a class on Experience Design at SCI-Arc in Los Angeles.

For more info on Imaginary Forces, please go to www.imaginaryforces.com (http://www.imaginaryforces.com) or contact Michele Lu Kumar at Hype: 323.938.8363 x 103 or michele@hypeworld.com (http://forums.cgsociety.org/michele@hypeworld.com).

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