PDA

View Full Version : Kaergaarden - TV commercial with running bread

jussing
04-28-2008, 04:13 PM
Here's a commercial I recently finished at Minerva Film (http://www.minervafilm.dk/), for the Danish/Swedish butter-ish (but not butter) Arla product "Kaergaarden".

DOWNLOAD 17 MB QUICKTIME CLIP (http://www.jussing.dk/cgi/jussing_kaergaarden.mov) (with 3D breakdowns after the commercial)
SEE THE FILM ON MINERVA FILM'S WEBSITE (http://new.minervafilm.dk/commercials/directors/playmovie?act=play&id=1&type=1)
SEE THE FILM ON MY WEBSITE (http://www.jussing.dk/gallery/kaergaarden.html)



http://www.duck.dk/layout/kaergaarden_stills.jpg


The task was to create a team of bread and buns running through the forest, in a follow-up to a series of older and very popular Kaergaarden commercials, that took place in a kitchen and a bakery.
This story takes place in a park on a hot summer day, but since we shot in February, we used a bluescreen stage where the set dressers built roughly 100m2 of highly authentic park area, including grass, trees, rocks, branches and bushes.

The commercial was shot on the new Arri D20, which provided an excellent source for color, resolution, and a movie-like depth of field. The set had multiple HD monitors that displayed the exact input recorded by the digital tape machine, so we always had a razor-sharp, full-color, full-resolution WYSIWYG look at what we were shooting.

On set I was responsible for supervising matchmoving, HDRI chrome sphere photography, and making sure we shot references of the real bread on the Arri D20 in every take. These references were vital in the lighting and rendering process.

In post production, I acted as Lead in modelling, rigging and texturing of the bread. I was responsible for matchmoving using Syntheyes, animating the bread in all shots, HDRI lighting using the chrome sphere photos from the set, rendering out in the passes needed by our compositing artist, removing tracking markers with 3D patches whereever possible (the rest were painted out by the compositor), and working out technical issues such as integration with the grass.

All shots use full global illumination, rendered with Cebas finalRender.

Software used:








3D Studio Max
finalRender
SynthEyes (matchmoving)
Photoshop
DS (for compositing)
Cheers,
- Jonas
MisterE
04-28-2008, 09:13 PM
Hey Jonas! Haven't seen nor critiqued your works in aquite a while. A little surprised no one has responded yet, as this is some great work! Makes me a little hungry, too. Not quite sure what the bread had to say, though.

I honestly have no crit's, other than to say that this is very nice work. You've done an amazing job with the modeling, lighting, texturing, and animating. Everything came together nicely with the compositing.

I do have a question, though. Did you use anything other than Max, such as Mudbox or Zbrush to detail the bread? From looking at the breakdown, you can tell it has quite a bit of intricate and even subtle detail, ranging from the many seeds to the lumpy surfaces and carvings of the bigger pieces of bread, respectively. How did you achieve the final look of the model, in other words?
jussing
04-29-2008, 12:20 AM
Hi Rocky, yes it's been a while! Your new male anatomy figure is great!

Did you use anything other than Max, such as Mudbox or Zbrush to detail the bread? From looking at the breakdown, you can tell it has quite a bit of intricate and even subtle detail, ranging from the many seeds to the lumpy surfaces and carvings of the bigger pieces of bread, respectively. How did you achieve the final look of the model, in other words?

Well spotted! That's a very good question, actually.

We outsourced the actual modelling of the bread to an external vendor, so I don't know exactly how they were modelled.

Besides the models, they also gave us some displacement maps that were propably painted in Zbrush or Mudbox, but we didn't use them because the models were hi-poly enough. But I'll agree with you, there's some very subtle detail in there that doesn't look poly modelled.

As for the seeds, they're a seperate mesh created with particles. They then follow the main bread's movement using a Skin Wrap modifier.

Thanks for checking it out,
- Jonas
maxspider3000
04-29-2008, 03:25 AM
nice work Jonas ... I liked the shders of the bread pieces, looks so realistic ...

congrats for that greet quality :)

-Yusuf
jussing
05-02-2008, 10:20 AM
Thanks, guys!

Here are some behind the-scenes photos:

http://www.duck.dk/layout/bhs_kaergaarden_01.jpg http://www.duck.dk/layout/bhs_kaergaarden_02.jpg http://www.duck.dk/layout/bhs_kaergaarden_09.jpg http://www.duck.dk/layout/bhs_kaergaarden_06.jpg http://www.duck.dk/layout/bhs_kaergaarden_03.jpg http://www.duck.dk/layout/bhs_kaergaarden_04.jpg


- Jonas
kogden
05-04-2008, 12:56 PM
Nice!

As per usual you've smashed the effect agian ! :D

Great stuff dude keep it up.

nice break downs BTW :D

Cheers Kieran
Silverwing
05-04-2008, 05:30 PM
Wow great work there. Thanks for sharing your Breakdowns.
They were very interesting for me! Amazing look of the
food, phantastic overall look and great animation! Thumbs up!
PoPpiN
05-05-2008, 03:38 PM
Hey Jonas

Very cool work indeed - nice also to see a breakdown (the old company I worked for actually pitched on this aswell - nice to see how it turned out and how it was done)

My only critique is that the breads seems to be floating on the grass - they seem to miss a little weight - but again breads are not that heavy and maybe they wouldn't displace the grass more that you illustrated

Keep it up

Cheers

Ernst - from your VFX class:-)
jussing
05-13-2008, 09:18 AM
Hey guys, thanks again. Nice to see my FX class here. :)

My only critique is that the breads seems to be floating on the grassYea, I guess I had that coming.

I actually think we nailed the technique with the grass matte method, and it works in most shots, but sometimes the grassline is just a little too low compared to where the bottom of the bread is, and then they appear to be hovering.

It's just one of those things where you have to wait for a shot to go all the way through compositing before you can see if it works completely. And if I need to modify just one bread's position I have to go all the way back to global illumination prepass, beautypass rendering, gi rendering, matte rendering, grass matte, etc etc... So in the end, some shots just didn't get the special treatment with the grass. And you're right, that makes them float.

Cheers,
- Jonas
CGTalk Moderation
05-13-2008, 09:18 AM
This thread has been automatically closed as it remained inactive for 12 months. If you wish to continue the discussion, please create a new thread in the appropriate forum.