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View Full Version : Ford "Ice", Richard Rosenman (3D)

richardrosenman
03-17-2008, 05:27 AM
http://features.cgsociety.org/gallerycrits/7158/7158_1205731653_medium.jpg (http://features.cgsociety.org/gallerycrits/7158/7158_1205731653_large.jpg)

Title: Ford "Ice"
Name: Richard Rosenman
Country: Canada
Software: 3ds max, After Effects, Photoshop, Silo, VRay, ZBrush

Ford "Ice" is the latest spot to come out of Hatch Studios Ltd. (http://www.hatchstudios.net) featuring numerous computer generated vehicles, environments and VFX shots produced in full 1080P HD.

The spot features a Fusion making an epic journey across two continents and freezing its surrounding environment in doing so. This is synonymous with Ford?s tagline: ?Create a reaction.? When crosses the ocean we showcase beautiful frozen environments through which the car determinately travels until it reaches the other side. At this point, we are greeted with an unexpected surprise bringing the commercial to a dramatic finale.

http://richardrosenman.com/gallery/photo/47dde48d678d7.jpg

http://richardrosenman.com/gallery/photo/47dde4ea391df.jpg

http://richardrosenman.com/gallery/photo/47dde54fec676.jpg

http://richardrosenman.com/gallery/photo/47dde5e6a575f.jpg

http://richardrosenman.com/gallery/photo/47dde5fa6e193.jpg

http://richardrosenman.com/gallery/photo/47dde60cbf6ed.jpg

http://richardrosenman.com/gallery/photo/47dde61d236ea.jpg

http://richardrosenman.com/gallery/photo/47dde6584971c.jpg

http://richardrosenman.com/gallery/photo/47dde6a1d7312.jpg

http://richardrosenman.com/gallery/photo/47dde6d9ad137.jpg

Please click here to see the movie. (5 MB) (http://www.richardrosenman.com/gallery/photo/movies/ford_ice_h480.mov)

Please click here to see a 720P version of the movie. (37 MB) (http://www.richardrosenman.com/gallery/photo/movies/ford_ice_h720.mov)

Please click here to go to the project page for more info, images and more. (http://www.richardrosenman.com/project/?cid=166)

Please click here to see a gallery of shot breakdowns. (http://www.richardrosenman.com/project/imagesandmore/?cid=166)

To stay up-to-date with the latest projects, please register at:
http://www.richardrosenman.com/earlynotice/

Credits
3D Director: Richard Rosenman
Exec. Producer: Randi Yaffa
Producer: Holly Nichols
Modeling: Rowan Simpson, Chris Crozier
Animation: Kevin Vriesinga
Ice VFX: Abdul Ali Mohamud, Raden Slipicevic
Matte Painting: Steven Hollman
Lighting & rendering: Richard Rosenman
Compositing: Richard Rosenman, Alex Boothby
Online at Technicolor: Alex Boothby
Car Paint Checker: Bondi

Live Action Shoot: Spy Films

Created at Hatch Studios Ltd.
hatims
03-17-2008, 09:58 AM
hi, I am a big fan of your work, as usual you've impressed me with your last one the Ford commercial.
The art direction is flawless, once again congratulations.
AVM
03-17-2008, 10:06 AM
really nice job!...i love it!...
see my web plz...--->>> www.avm.net.tc (http://www.avm.net.tc)
rawwad
03-17-2008, 10:53 AM
Awesome job :bounce: Absolutly great, love it, 5stars
oktawu
03-17-2008, 11:23 AM
absolutely gorgeous richard.
kudos to the team.
Creieru
03-17-2008, 11:46 AM
the commercial looks great. the realism of the car is impresssive. 5 stars
Klicek
03-17-2008, 12:43 PM
ulala ! :eek: .
suurland
03-17-2008, 01:51 PM
Hi Richard,

looks wonderfull! image quality is really good.. guess 1080p helps alot.

My only criticism would be that it's far too easy to see when the car is 3d and when it isn't..but anyway great job!

/Thomas
frebell
03-17-2008, 01:59 PM
holy shit very nice work , 5 stars :buttrock: :applause:
souledge3
03-17-2008, 02:26 PM
you are the best super job
veljko-lemonade
03-17-2008, 05:04 PM
brilliant...
really fantastic...the atmosphere is kller!
JadR
03-17-2008, 06:53 PM
wow Man AMAAZZZINNGG !!

5 Stars *****
lapachi
03-17-2008, 07:45 PM
Absolutely Adorable.

Great Work.
azynkron
03-18-2008, 09:16 AM
Like said earlier in this thread, I think the close up on the car makes it look very plastic.
Also, the scale on the ice looks off. It almost looks like a toy car in that environment.

I love the beach shot though. :)
lapachi
03-18-2008, 03:47 PM
I've been looking at the commercial, and some of my friends came up with a question.

What makes the environment freeze, and Why is it freezing? is it just for the beautiness of the commercial or it has some creativ idea behind it?

could u please explain that for us :)

thank you
rastko
03-18-2008, 03:59 PM
Why just 3 stars, this is great work! :).

Well done.
skipthenet
03-19-2008, 12:36 AM
Hey RichardRoseman

I really like this alot great work!

Personally I dont think the car looks plastic and I like the look of the ice alot.

Great job!

What was the timeline that you guys had on this project?

Keep it coming :)
Fox
03-24-2008, 01:21 PM
impressive!!!
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