RobertoOrtiz
03-03-2008, 02:55 PM
Online virtual worlds to support collectible toy brands were the hot topic at this year's New York International Toy Fair, held February 17-20, 2008, at the Jacob Javits Convention Center. With each toy purchase, children receive an access code that unlocks bonus content in an online virtual world themed to the toy. These safe and secure worlds feature games, social networking, customizable environments and avatars, stories, animated clips and other content; users can navigate through the world and interact with characters and with other fans of the toy. http://mag.awn.com/index.php?ltype=pageone&article_no=3559