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View Full Version : Heart & Stroke Lottery: "Launch", Richard Rosenman (3D)


richardrosenman
01-15-2008, 04:33 AM
http://features.cgsociety.org/gallerycrits/7158/7158_1200371564_medium.jpg (http://features.cgsociety.org/gallerycrits/7158/7158_1200371564_large.jpg)

Title: Heart & Stroke Lottery: "Launch"
Name: Richard Rosenman
Country: Canada
Software: 3ds max, After Effects, Photoshop, VRay

This recently-completed spot called "Launch" was produced by Hatch Studios Ltd. (http://www.hatchstudios.net) for the early 2008 Heart & Stroke Lottery. The :30 commercial features a pinball machine in which we follow the ball as it guides us through the various prizes you can win and educates the viewer about what the H&S Foundation is responsible for.

There were more than 20 different versions created for this spot, mainly to comply with the constantly changing deadline dates. In order to make this efficient for production, various scenes were developed in a manner that would allow both the insertion of such an element, and would work just as well without.

The commercial was rendered using pre-calculated irradiance maps for flicker-free global illumination output in combination with single-frame GI elements requiring motion, all of which were later composited together and color-corrected in post.

The spot was modeled, textured and animated with 3dsmax 8.0, rendered with VRay 1.5 RC3 and composited with After Effects. Photoshop was used for all the graphics and it was onlined on a Flame.

http://richardrosenman.com/gallery/photo/originals/47890bb44d53a.jpg

http://richardrosenman.com/gallery/photo/originals/47890bbe062f9.jpg

http://richardrosenman.com/gallery/photo/originals/47890bd602a58.jpg

http://richardrosenman.com/gallery/photo/originals/47890be79a480.jpg

http://richardrosenman.com/gallery/photo/originals/47890bf27d269.jpg

Please click here to see the "Launch" version movie. (http://www.richardrosenman.com/gallery/photo/movies/heart_&_stroke_launch_h480.mov)

Please click here to see the "Early Bird" version movie. (http://www.richardrosenman.com/gallery/photo/movies/heart_&_stroke_early_bird_h480.mov)

For more information, please visit the project page at:
http://www.richardrosenman.com/project/?cid=162

To stay up-to-date with the latest projects, please register at:
http://www.richardrosenman.com/earlynotice/

Project credits:
Directed by Richard Rosenman
Exec. Produced by Randi Yaffa
Design by Larissa Ulisko
Design Assisting by Pantea Razzaghi
Lead Modeling / Supervising by Chris Crozier
Modeling by Raden Slipicevic, Abdul Ali Mohamud
Animation by Scott Guppy
Lighting, rendering and compositing by Richard Rosenman
Online at Relish by Patrick Coffee

Created at Hatch Studios Ltd.

Siahpoosh
01-15-2008, 09:06 AM
great work:thumbsup:
5star

GinoLatino
01-15-2008, 09:31 AM
WOW, great work!

ICB
01-15-2008, 03:32 PM
Hey, wonderful spot!

Very well executed. I specially like the illumination and colors.

Congrats.

simmsimaging
01-17-2008, 05:37 AM
Nice work as usual. I'll keep an eye out for the spots.

b

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