View Full Version : Logo WIP

10-31-2007, 09:06 PM
Hey guys.. this is supposed to be a black and white logo, let me know what you guys think, any tips/advice to make it better?

http://img123.imageshack.us/img123/2911/logocopy7um1.jpg (http://img117.imageshack.us/img117/2205/logocopy6ap3.jpg)

Ok I remade it, it is now more interesting. It uses the yin and yang symbol which describes the concept of 2 opposing and yet 2 complementary forces. Just like day and night are, they complement each other, but at the same time they oppose each other.

http://img114.imageshack.us/img114/3366/2logo2qp1.jpg (http://img150.imageshack.us/img150/5721/2logoyj1.jpg)


http://img114.imageshack.us/img114/3366/2logo2qp1.jpg (http://img530.imageshack.us/img530/5011/2logo2fl8.jpg)

11-01-2007, 02:39 PM
is it that bad that you dont want to say anything :wise:?

11-01-2007, 03:23 PM
well actually...

(Mind that this is all my personal opinion. If other people hold a different one bless them!)

I like the first one best... simple.. straight to the point and stylish

The other "more interesting ones" have to much fluff in my opinion... I like the horizontal direction of the original... gives the notion of going somewhere... The round versions don't have this and seem to stick your eyes in place.

Maybe you can turn the "O" with the arrow as horizon into a sunset and then the make the moon a little bigger to create that more day and night feel...

The way it is now is not an improvement in my view.

So I would suggest to reconsider and first plan what it is you want the logo to communicate. If speed or advancement (travelling) is one of those the circle is not the way to go.

Hope to have helped!

11-01-2007, 03:57 PM
yes, thank your for the feedback. So far my other friend and my mom have liked the 1st one the best. 1 person said he liked the round one better just because it was less boring than the first one. Sometimes the more you add to something the worse it gets. My mom thought that the first one is simple and to the point, before I just had a line between the overnight and the express, once I added the arrow she said it became much better because it symbolized speed a lot better.

Anyways I might try to tweak the first one a little further, as it is now I think it is almost finished.

I edited the first one so that the arrow looks more of an arrow.


11-01-2007, 05:03 PM
is it that bad that you dont want to say anything :wise:?
No, your logo wasn't commented, because it's very difficult to tell some critic about any logo.. :)

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11-01-2007, 05:03 PM
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