View Full Version : Kraft - "Geyser", Richard Rosenman (3D)
richardrosenman 03-26-2007, 06:12 AM http://features.cgsociety.org/gallerycrits/7158/7158_1174889567_medium.jpg (http://features.cgsociety.org/gallerycrits/7158/7158_1174889567_large.jpg)
Title: Kraft - "Geyser"
Name: Richard Rosenman
Country: Canada
Software: 3ds max, After Effects, Photoshop, Silo, VRay
This is a recently completed project produced at Hatch Studios Ltd. (http://www.hatchstudios.net) for Kraft Canada, represented by J. Walter Thompson. The project took approximately 6 weeks to develop with a core staff of approximately 8 people.
http://richardrosenman.com/gallery/photo/originals/4605adf1ba75b.jpg
http://richardrosenman.com/gallery/photo/originals/4605adfcd7ec8.jpg
http://richardrosenman.com/gallery/photo/originals/4605ae0976762.jpg
http://richardrosenman.com/gallery/photo/originals/4605ae2b5c9c1.jpg
http://richardrosenman.com/gallery/photo/originals/4605ae361b580.jpg
http://richardrosenman.com/gallery/photo/originals/4605ae44d711c.jpg
http://richardrosenman.com/gallery/photo/originals/4605ae4eee024.jpg
http://richardrosenman.com/gallery/photo/originals/4605ae58bfefa.jpg
http://richardrosenman.com/gallery/photo/originals/4605ae61970e1.jpg
Click here to see the movie. (http://www.richardrosenman.com/gallery/photo/movies/kraft_h480.mov)
For more info, please go to:
http://www.richardrosenman.com/project/?cid=128
Project credits:
Director: Richard Rosenman
Exec. Producer: Randi Yaffa
Character Artist (Modeling, Rigging): Joel Mongeon
Lead Animator: Kevin Lebanowich
Secondary Chars Animator: Scott Guppy
Scene 1 Animator: Shawn Escay
Environmental Modeling: Raden Slipicevic, Tyler Figueira
Cloth Dynamics: Joel Mongeon
Special VFX: Tyler Figueira
Lighting, Rendering & Compositing: Richard Rosenman
Line Producer: Julia Weinstein
Online Artist @ Relish: Patrick Coffey
Produced at Hatch Studios Ltd.
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haha awesome guys! Great characters! Love the designs.
Liked the animation as well. The only thing that bothered me a bit are the colors
I would have done it much more saturated. Other than that, super neat work!
5*****
wtoddk
03-26-2007, 08:18 AM
Great work! The animation is really well done, especially in the opening shot...great timing between the guy turning the minutes on the sign, the arrival of the bus, and the kids climbing off... :thumbsup:
Great stuff! Funny characters. Like there legs and arms! Are they thin only for style or is it a little bit to save time?
And I must say that I like your color setting. Cartoon style animation usually have lots of colors and high saturation. It's nice to see some change. I like it when it's less colors and low saturation. Maybe just one color has high saturation. Like your yellow.
Cool and funny stuff!
:thumbsup: *****
wtoddk
03-26-2007, 08:29 AM
And I must say that I like your color setting. Cartoon style animation usually have lots of colors and high saturation. It's nice to see some change. I like it when it's less colors and low saturation. Maybe just one color has high saturation. Like your yellow.
Cool and funny stuff!
:thumbsup: *****
Gotta agree on the color choices too. I think it's an interesting contrast to many animations that are so overly-saturated, or at least with common color schemes. Plus, the yellow tone goes right along with what the spot is advertising, macarroni and CHEESE!
irananimator
03-26-2007, 08:40 AM
:scream: W.o_o.w :scream:
Really nice style!!
Great Job *****
Hamed Katebi
rockmetalray
03-26-2007, 08:45 AM
ha-ha! great job! dig the characters with their spagettiarms and legs. animation is real cool, very snappy and great timing! Agree on the colorscheme, it sure makes it stand out. no critz.
very cool!
coochaki
03-26-2007, 08:46 AM
Impressive work ! nice style!:thumbsup:
tddtk
03-26-2007, 10:53 AM
Funny characters.
lildragon
03-26-2007, 11:39 AM
Came out great Rich
{plugged}
Cheers,
~t
Fraenk
03-26-2007, 12:03 PM
yeah! i wish we would have such stylish commercials in german-tv! respect! great style and design BUT there is one continuity-mistake. when the children come out of the bus the girl doesn't wear a coat, but in the next shot ... never mind ... i'm a nitpicker ;)
cheers frank
ivanisavich
03-26-2007, 12:16 PM
Hahah awesome...the moment I saw the thumbnail on the frontpage, I knew it was your work :D
living_for_cg
03-26-2007, 12:22 PM
hahh:)....so cool job.
this is what i love in animation :bounce:.
Andy Bö
03-26-2007, 12:24 PM
great style. i love it! 5 stars from me! :applause:
plunq
03-26-2007, 12:56 PM
That's wicked to see KD get up on the front page!
My favourite part of the whole spot was when Kraft sent us 2304 BOXES OF KRAFT DINNER!!! You couldn't even get in or out of the front door! Good times!
wpanterka
03-26-2007, 01:10 PM
wooow 5 stars
I like all
and models, animation, light.. all
good job :thumbsup: :thumbsup: :thumbsup:
FRENZIEDmind
03-26-2007, 02:34 PM
Nice work! Love the designing of everything (environment, school bus, characters...). That jumpy kid with the glasses is funny.
TylerFigueira
03-26-2007, 05:57 PM
The sound really added so much to it, really makes everything 'pop' much more it's really amazing to see it finished. I'm still trying to get through my crate of KD boxes they sent us, lol. Thanks so much for the opportunity Rich, it was a blast!
kamalpahuja
03-26-2007, 06:50 PM
wht else can u expect from RICHARD ...........simply superb........... amazing characters, cute , funny as always,
nice story telling
all n all great stuff, congrats
Bezerker75
03-26-2007, 07:38 PM
Really great spot!! Just curious, how much does a production that involved go for? With that many characters, and cloth, fluid and particle dynamics. I guess enough to keep 8 core people employed for at least 6 weeks...haha....but seriously, on a project of that size it must have a hardy price tag, no doubt well deserved I am sure!! Any insight for procuction costs on something like this would be cool to see.
arizaga
03-26-2007, 08:57 PM
Fantastic animation I love it, plenty of emotion and art :)
Zethriel
03-26-2007, 10:04 PM
The expressions of these characters work really well and give them a lot of personality.
I think you could improve the other aspects but already in this way it's well done and funny.
Awesome Work!. The animation and timing were flawless.
txd1985
03-27-2007, 01:30 AM
Good 5*****
leishman
03-27-2007, 03:19 AM
wow,I like cute cartoon. Good.
Womball
03-27-2007, 06:32 AM
That's wicked to see KD get up on the front page!
My favourite part of the whole spot was when Kraft sent us 2304 BOXES OF KRAFT DINNER!!! You couldn't even get in or out of the front door! Good times!
Very impressive! Congrats guys at Hatch and Plunq! Your tempting me with this animation hoohaa. ;-)
stipen
03-27-2007, 08:14 AM
Great !!!
Love that style, and very funny:thumbsup:
zero08
03-27-2007, 09:44 AM
i like the animation, art direction, everything!!! superb man good job 4 stars for you..:thumbsup::applause:
squeezestudio
03-27-2007, 03:49 PM
I like the character ! the animation looks nice too ;)
Nice job !
djrovers123
03-27-2007, 06:31 PM
wow one thing i always see in your stuff is that your characters are unikely simple and amazingly sweet but what i wanted to know isa how do you maintain that sweetness and quiteness in your models
ArneK
03-27-2007, 11:01 PM
Woo-hoo! Great fun! Love the characters and the color palette. And the fact that you did it all in just 8 weeks. Congrats to you as well as your client :)
Great work ,I like the characters and the animation style...
Impressive stuff..
keep it up..
Congrats
TANGOMAN
03-28-2007, 08:47 AM
Really nice Style Characters and Cartoony animation ,love this colors and Backgrounds
PaulHellard
03-28-2007, 11:36 AM
Great work Richard and Co.,
Great characters, quick clear story, cool modeling and animation.
createi
03-28-2007, 02:09 PM
i like the lighting...
createi
03-28-2007, 02:10 PM
one more question, what did you use for the fluid?
maxlover
03-28-2007, 03:14 PM
Superb as always, inspiring....
how you do the lightings. you never share it :( least single tip will let me live my life :D
6 sstars
JeroenDStout
03-28-2007, 03:52 PM
This is the coolest thing I've seen all month :scream:
thedoc
03-28-2007, 03:54 PM
as usual, your images are impressive. I love the unique style... what on earth enspired that? That's another good one under you belt, 4 stars from me. If ever you are to do another short... make it look like this.
Enqore
SubjectEgo
03-28-2007, 06:09 PM
Good work on the animation. However, I must admit that I am a little disturbed by some of the elements in the scene - particularly the character design and the coloration. The characters have a great facial design, but are suggestively insect-like below the neck. The pack of four, poncho-wearing youngsters are made even creepier by their suspicious behavior and cloaked appearance. They're hiding much more than Kraft products under those ponchos. ... Someone get Fox Mulder on the case!
Also, for a kid-friendly advertisement, this spot has a rather drab feeling about it. The color scheme is too restricted and desaturated. It feels like it's about to rain (and I don't mean rain cheesy noodles). Where's the sun? Where's the warmth? Where's the energy in the scene?
Seeing youngsters in ponchos on a drab afternoon makes me want to change the channel. This is not a good thing. Bring out the sun. Liven up the scene. Get some color and activity in there! Seeing youngsters in ponchos on a bright, sunny day makes me curious about what they're up to. I won't turn away until I know.
bRuDe
03-28-2007, 07:39 PM
Turned out fantastic Rich. Was a real pleasure to work with you and the rest of the crew on it.
natorx
03-29-2007, 02:45 AM
That was awesome.
Suhas
03-29-2007, 03:39 AM
wow!!! thats awesome....great animation, beautiful looks...
xupengpeng
03-29-2007, 03:35 PM
Like this kind of style
ffourier
03-30-2007, 08:18 PM
astonish work. This is really funny. artisticly wonderful !
PedroRamon
04-03-2007, 09:04 AM
Very,great charlote,it´s a great ilustration,congratulations..... :thumbsup:
GoSsS
04-03-2007, 09:09 AM
Excellent short.
Funny; beautifull; animation that kickin' ass ...
5*
awesome charecters, haha they are so funny!
Treeman91
04-05-2007, 11:43 AM
Ahahah!! Very funny and amazing! This work is excellent!
nikosX
04-05-2007, 06:27 PM
So nice..
I loved the style
Keep it up
AbstractSIMmer187
04-06-2007, 12:05 PM
Man this is so great it brings a tear to my eye, you are a genius!
microcg
04-09-2007, 05:57 AM
Nice job 3star:thumbsup:
candyapple68
04-14-2007, 05:35 AM
That's a very cute animation!
I love the pacing of the animation....how each shot is short and fast...The lighting and rendering are also very sophisticated....I personally would like to know how you lit the shots because I'm working on my short animation which will have similar kind of lighting and rendering as well....:-)
Also does anyone know where I can find a good lighting and rendering tutorial?
farandesing
04-14-2007, 10:27 PM
ohhhhhhhh. very nice projection:applause: . can you Learning for me. very thank you. by.
enkei
04-19-2007, 03:04 PM
whoa.. Awesome.. Magnificent and so on :scream::thumbsup:
i like their face emotions.. arrogant and funny lol, btw is the movie link that u gave isn't finished? the music and the last frame make it looks like incomplete..
Great work.. it's really cheers me up when i'm sad :bounce::applause:
fahadkhan
05-14-2007, 05:55 PM
you done a SUPERB JOB
MayLow
05-25-2007, 08:36 AM
It was really really good.. and It is done in 6 weeks, with only few of you..
I love it so much. Besides that, I like fusion ad which at your company website..
and many more... THEY are great!.
5*
luodakun_123
06-03-2007, 01:36 PM
I like your style.
It'....very special.
onginov
08-29-2007, 06:08 AM
I like it. NICE very much.
heilcf2
11-23-2007, 06:00 PM
very cool..i like the looks and color choices..
Richard I love your work. Another awesome piece!
qcmxx120
08-15-2008, 02:47 PM
haha.
Good lovely
I love your work.
so good
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