RobertoOrtiz
01-10-2007, 06:23 PM
Quote:
"Not surprisingly, the ads for Happily N'ever After tout the role of Vanguard Films ceo/producer John H. Williams, famous for producing PDI/DreamWorks' Oscar-winning Shrek franchise (http://mag.awn.com/index.php?ltype=search&sval=Shrek). Mentioning Shrek also primes audiences to expect wisecracks, which Happily N'ever After delivers non-stop.
While Happily N'ever After is being released in the U.S. on Jan. 5, 2007, by Lionsgate Films just five months before the arrival of Shrek the Third, it actually was conceived before 2001's Shrek, according to Williams. "Vanguard was approached originally about seven years ago by Berlin Animation Film (BAF) which had a fund allocating $100 million for animated projects. I had not heard of any film they produced that ever got to the U.S., but there was one television series that was a Grimm's fairy tale-based story. They had funds put aside to do a feature film version of it. Rob Moreland, the original writer, and myself talked about it and Rob suggested that we have the wizard go away on vacation and the bad guys finally get their turn to be in the sun. That seemed like a really good staring point. We wrote this script six years ago, and that's how we attracted the cast that we got. We recorded them probably five years ago. It was a long process of getting things worked out." "
http://mag.awn.com/index.php?ltype=pageone&article_no=3135
-R
"Not surprisingly, the ads for Happily N'ever After tout the role of Vanguard Films ceo/producer John H. Williams, famous for producing PDI/DreamWorks' Oscar-winning Shrek franchise (http://mag.awn.com/index.php?ltype=search&sval=Shrek). Mentioning Shrek also primes audiences to expect wisecracks, which Happily N'ever After delivers non-stop.
While Happily N'ever After is being released in the U.S. on Jan. 5, 2007, by Lionsgate Films just five months before the arrival of Shrek the Third, it actually was conceived before 2001's Shrek, according to Williams. "Vanguard was approached originally about seven years ago by Berlin Animation Film (BAF) which had a fund allocating $100 million for animated projects. I had not heard of any film they produced that ever got to the U.S., but there was one television series that was a Grimm's fairy tale-based story. They had funds put aside to do a feature film version of it. Rob Moreland, the original writer, and myself talked about it and Rob suggested that we have the wizard go away on vacation and the bad guys finally get their turn to be in the sun. That seemed like a really good staring point. We wrote this script six years ago, and that's how we attracted the cast that we got. We recorded them probably five years ago. It was a long process of getting things worked out." "
http://mag.awn.com/index.php?ltype=pageone&article_no=3135
-R
