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View Full Version : Flash cashing in on growth of Web video


DrQuincy
06-16-2006, 05:06 PM
Adobe Systems, known among creative professionals for its suite of image management software, now has another billing: backstage player in the New Hollywood.

The San Jose company's Flash Web site development software helps bring some of the Internet's hot entertainment shows -- ``Commander in Chief'' on ABC.com, a Green Day-Oasis mashup on YouTube.com, the ``video shoutout'' on Grouper.com -- to the PC screen.

Adobe, which acquired Flash creator Macromedia for $3.4 billion in stock in December, is banking on the ``lean-forward'' generation, those who want to upload their own creations to video-sharing sites like YouTube. It's also hoping to cash in on the explosion of online advertisers, who are using video, as well as Web entertainment sites that post TV shows embedded with commercials. And the next frontier is content on mobile devices.

``If you could have told me Google Video, YouTube and all these others would use Flash as their technology 10 months ago, I would have said you are crazy,'' NPD Group analyst Chris Swenson said. ``I'm amazed at how quickly Flash has become dominant in video.''

[Read More] (http://www.mercurynews.com/mld/mercurynews/business/technology/14834830.htm)

fasteez
06-16-2006, 05:34 PM
macromedia made a f...in good move providing better video support in the last releases of flash...

same for streaming presentation like flex ( im not sure )

great applications

monovich
06-16-2006, 06:04 PM
I do like Flash video and it's tons easier to integrate than some other formats, but it seems more processor dependant which sorta sucks. I get more stuttering with it. Anyone know why this might be?

Neil
06-16-2006, 06:11 PM
I have a feeling that flash videos are used since it's harder to download the footage and they get to keep the traffic of the users coming to the site. Flash videos have the player and then footage separated. You can't just 'view source' and find the direct url, you know?

DrQuincy
06-16-2006, 09:29 PM
You're right it it very difficult to get hold of the footage. However, the compression ratio on Flash is superb and it is available for most platforms and this is really pulling the punters in!

blakshep
06-16-2006, 10:24 PM
``If you could have told me Google Video, YouTube and all these others would use Flash as their technology 10 months ago, I would have said you are crazy''
i'm wondering for years: why didn't it happen earlier ?
this is pretty obvious i think, because there is no other crossplatform way to play video on the internet, but everyone have a flash player. mediaplayer only works well wtih windows, quicktime is only works well in mac, realplayer is a joke.....so what would be the plan if not flash?

strosek
06-17-2006, 04:34 AM
You're right it it very difficult to get hold of the footage. However, the compression ratio on Flash is superb and it is available for most platforms and this is really pulling the punters in!

http://www.flash-decompiler.com/features/

spacefrog
06-17-2006, 08:02 AM
the biggest problem and why i HATE flash video is the lack of hardwaresupport and the really lousy quality if you want to see the clips in other resolutions (fullscreen etc.)

it's a step back in quality and of course it's hard to recompress these movies to
a more usable video-format (supporting HW-scaling, overlay etc...)

DrQuincy
06-17-2006, 09:26 AM
http://www.flash-decompiler.com/features/

http://www.kindisoft.com/products.aspx

Shilts
06-17-2006, 10:23 AM
the biggest problem and why i HATE flash video is the lack of hardwaresupport and the really lousy quality if you want to see the clips in other resolutions (fullscreen etc.)

it's a step back in quality and of course it's hard to recompress these movies to
a more usable video-format (supporting HW-scaling, overlay etc...)

Maybe I am speaking out of turn here but surely the point of using Flash here is for multi-platform, cross browser ubiquity? Surely support for what would have to be specific types of hardware would endanger any chance of this ubiquitous goal?

I can take the point of it being hard to recompress, however, the point about quality is surely inaccurate, as the quality of compression and the codec used is supposed to be industry leading.

DrQuincy
06-17-2006, 04:32 PM
Maybe I am speaking out of turn here but surely the point of using Flash here is for multi-platform, cross browser ubiquity? Surely support for what would have to be specific types of hardware would endanger any chance of this ubiquitous goal?

You've hit the nail on the head.

strosek
06-17-2006, 06:17 PM
http://www.kindisoft.com/products.aspx

http://www.ambrosiasw.com/utilities/snapzprox/

I win

BigJay
06-18-2006, 06:09 AM
flash 7 uses sorenson 3 internally. It CAN look good if you use the right software t compress the3 video (sorenson squeeze) but more importantly if the compression is set too high then it will always terrible. Flash 8 uses H.268 internally (i get the number wrong) so it compresses even smaller but needs a better processor to deal with it.

Flash has a huge penetration rate and is even found on hand held devices. So it is the perfect video player.

opus13
06-18-2006, 07:02 AM
http://www.ambrosiasw.com/utilities/snapzprox/

I win

you pointed to a product that works with less than 5% of the computers out there.... yes. you win, but no... not really.

spacefrog
06-18-2006, 09:00 AM
hmm....
this type of hw-support i'm speaking of is only on the playerside
it has nothing to to how the movie is encoded

today every graphicscard and every gfx-driver on every OS - be it linux/osx or windows
provides this great support for videooperations in HARDWARE - the only problem is the playerside.

flash video can be played with the flash-plugin ONLY
and since this plugin lacks this kind of hw-support
it's a technological backstep (speaking only from the video part here...)
(it only makes limited use of the 2D HW-support like alpha channel, bitmap-caching etc.)

I repeat the limit is only on the playerside - no change in encoding or whatever
would be required.

so writing a decent player or better HW support in the plugin - which then would actually make USE of the hardware you already have in your OSX, Linux or whatever Box you use would solve the problem

fasteez
06-18-2006, 08:53 PM
dont need to decompile flash to view videos, get videoDownloader extension for firefox ( if u use another browser well .. sorry ) so you can grab the video content on your disk , after that theres a small standalone player for flv. ( im sure media player classic will support that sooner ).

pêace

strosek
06-19-2006, 12:06 AM
you pointed to a product that works with less than 5% of the computers out there.... yes. you win, but no... not really.


http://www.etrusoft.com/
http://www.hyperionics.com/
http://www.techsmith.com/ (i like that one)

gee all you have to do is google screen capture software and there you have it. Nothing can save you from the Screen capture =D


I win again

Shenan
06-19-2006, 11:58 PM
Flash 8 uses H.268 internally (i get the number wrong) so it compresses even smaller but needs a better processor to deal with it.

Flash 8 uses a proprietary compression format by On2 called VP6 (http://www.on2.com/technology/on2-difference/). They might have an option for H.264 encoding as well, but VP6 is supposedly smaller and higher quality. They sell their own multi-pass VBR encoder for the highest quality.

I like Flash video - I think it has finally made web video really practical.

strosek
06-20-2006, 02:28 AM
oh thanks for the link. I might just turn all the divx mov avi wmv ect ect all to swf so i can once and for all get rid of those gay formats testing there codec now

Shenan
06-20-2006, 04:51 AM
No problem, but that might not be a good idea. Unless you have the original source video, if you transcode from one compressed format to another, you'll just lose even more picture quality. You may be able to get smaller videos, but you can't get higher quality than what you already have.

Squeakypics
06-20-2006, 11:34 AM
Flashes FLV format is very good indeed (especially with streaming) but what has always struck me as a bit odd is that If I do some animation in Flash I can't just export it to FLV. I have to render out as some kind of bitmap movie format and then convert it.
I guess Macromedia doesn't like animators:shrug:

Once you do do it it is great for CD showreels!

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