RobertoOrtiz
05-16-2006, 06:48 AM
Quote:
"A couple of weeks before the Pixar deal was finalized, Disney (Research) CEO Bob Iger spoke with Brent Schlender in Iger's Burbank, Calif., office.
What is it about Pixar and John Lasseter that made you willing to spend $7.4 billion to acquire the company rather than renew a co-production deal?
I have two young boys. They're almost 8 and almost 4, and they consume John's work on a regular basis. My younger son went to sleep last night watching "Toy Story 2." So you ask yourself, "Okay, whose mind is behind this?"
One thing that you detect right away is there is not an ounce of cynicism in Pixar's films. And in a world that I think is more cynical than it should be, that's pretty refreshing. I think it's a critical ingredient to the success of Pixar's films. It's one of the reasons why people love them, and not only as much as they do but for as long as they do.
"
>>LINK<< (http://money.cnn.com/2006/05/15/news/companies/disney_pixar_futureof_fortune_052906/index.htm?section=money_latest)
-R
"A couple of weeks before the Pixar deal was finalized, Disney (Research) CEO Bob Iger spoke with Brent Schlender in Iger's Burbank, Calif., office.
What is it about Pixar and John Lasseter that made you willing to spend $7.4 billion to acquire the company rather than renew a co-production deal?
I have two young boys. They're almost 8 and almost 4, and they consume John's work on a regular basis. My younger son went to sleep last night watching "Toy Story 2." So you ask yourself, "Okay, whose mind is behind this?"
One thing that you detect right away is there is not an ounce of cynicism in Pixar's films. And in a world that I think is more cynical than it should be, that's pretty refreshing. I think it's a critical ingredient to the success of Pixar's films. It's one of the reasons why people love them, and not only as much as they do but for as long as they do.
"
>>LINK<< (http://money.cnn.com/2006/05/15/news/companies/disney_pixar_futureof_fortune_052906/index.htm?section=money_latest)
-R