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View Full Version : Peugeot 307 TV commercial, Stefano Oggeri (3D)


boonet
05-09-2006, 10:05 AM
http://features.cgsociety.org/gallerycrits/1725/1725_1147169153_medium.jpg (http://features.cgsociety.org/gallerycrits/1725/1725_1147169153_large.jpg)

Title: Peugeot 307 TV commercial
Name: Stefano Oggeri
Country: Italy
Software: Maya, mental ray

Just a few frames out of our latest TV commercial for Peugeot: a short full-CG story about two cars playing Pong in a desert...
Everything is CG (well, except for the guys at the end: they've been shot on 35mm film): on a special note, the cars have been modeled over a 3D point cloud of the real cars, which we obtained through laser scanning.
A little bit of cooking in Maya with some custom Mentalray shaders...
The gamme might be slightly off, since these images are intended for TV projection.
Hope you like them :-)

http://www.edenlab.com/downloads/peugeot/307_00224.jpg
http://www.edenlab.com/downloads/peugeot/307_00302.jpg
http://www.edenlab.com/downloads/peugeot/307_00365.jpg
http://www.edenlab.com/downloads/peugeot/307_00431.jpg
http://www.edenlab.com/downloads/peugeot/307_00463.jpg
http://www.edenlab.com/downloads/peugeot/307_00583.jpg

The full movie can be seen here: http://www.edenlab.com/downloads/peugeot/australian_02.mov

Besides, you might already have seen something of this commercial: the digital Kangaroo realized by Mauro Baldissera, which you can see at:

http://forums.cgsociety.org/showthread.php?t=349181&page=1&pp=15

Cheers
S

aliismail
05-09-2006, 11:53 AM
its perfect :bounce: 5 stars

Silverwing
05-09-2006, 12:00 PM
Really nice render and workout!
Looks very real

5 Stars!

Question: Is it possible to post a link
where I can watch the comercial?
I really want to see it!

soheilm
05-09-2006, 12:11 PM
oh oh oh oh oh oh.very nice idea.very very nice.excellent work.nice rendering.:eek:

Hamburger
05-09-2006, 12:32 PM
Really great work boonet, I love the opening camera shot and the whole look and feel of the desert.

Is there a video that we can download?

Pixelschumi
05-09-2006, 12:37 PM
This is really perfect. I like the dusty textures.

5 Stars! You deserve it! :thumbsup:

jkuy
05-09-2006, 02:35 PM
incredible work! Cool concept! Front page work for sure! How many people in your team?

boonet
05-09-2006, 03:03 PM
Hi
thanks for your appreciation. I've uploaded a compressed quicktime of the commercial here:

http://www.edenlab.com/downloads/peugeot/australian_02.mov

I'm having a bit of trouble hooking the correct gamma settings when creating H264 videos, so I corrected it by eye hoping the movie will not look too washed-out or wrong. Lemme know if you can see it correctly ;)

We've been working in 4 on this video (strictly speaking only about Edenlab: other artists have been involved on different levels and from different agencies. One for all: Franco Tassi, the director. And many others.). Edenlab carried more or less all the 3D for this video (well, the Kangaroo was not ours ;) ), and my personal role has been shading, lighting and rendering all the environments and the cars.

Ciao ciao
S

BlockMind
05-09-2006, 05:01 PM
It's hard to find a word to say! One of the greater works I have ever seen.

dorvanium
05-09-2006, 05:41 PM
A great work , perfect . good luck :)

living_for_cg
05-09-2006, 08:36 PM
so nice and realistic work ! :thumbsup: nice idea for a car commercial.

Geepas
05-09-2006, 09:03 PM
great work....................:thumbsup:

buenagana
05-10-2006, 10:10 AM
incredible and realistic work!

Aragorn26282
05-10-2006, 11:46 AM
Great, I saw the spot, I thought the cars were real wonderful!

Complimentoni :thumbsup:

Cowboy3D
05-10-2006, 12:02 PM
Goog Work. I like your modeling and textures. :thumbsup:

mp5
05-10-2006, 12:53 PM
AWESOME! 10000 stars!

Staszek
05-10-2006, 02:13 PM
greate work!!

spawnEVO
05-10-2006, 02:20 PM
The best 3d virtual car I've never seen!...5 stars are not enough!:buttrock: :buttrock: :buttrock:

mattia242
05-10-2006, 02:27 PM
Great work!
I watched the spot on TV yestarday... fantastic work!
5 stars for me! :thumbsup:

Tilstrom
05-10-2006, 04:27 PM
impressive work, well done. :cool:

pcprof
05-10-2006, 05:35 PM
Perfect! Definetly 5* pictures. it looks incredibly realistic. Hope to see more amazing work! :-)

visionmaster2
05-10-2006, 08:13 PM
perfect rendering !!

the only thing that is a little strange is the dirt on the "camera " at 11 secondes.


:thumbsup:

GoranNF
05-13-2006, 07:54 AM
When I first saw the commercial on TV,I thought the cars were real.Awesome work,3 stars

tilite
05-16-2006, 03:02 AM
Great renders.

[plugged]

Do you have a link to the animation? Would love to see it :)

Jadetiger
05-16-2006, 03:21 AM
love the concept! great job!!

PaLantir
05-16-2006, 03:24 AM
Wow! That's great. Very nice Stefano is a fantastic work. I like the concept and the realization. Congratulation.


Complimenti davvero Stefano! E' un lavoro eccezzionale.
(Mi piacerebbe lavorare per prodotti del genere specialmente a Torino.)

Baci baci
Palantir

EricLyman
05-16-2006, 03:54 AM
Nice job! I have a question, why was the car digitally scanned when there is almost certainly CAD data somewhere for the cars? I used to have to model vehicles based on CAD files, and while it's cumbersome it would be at least as difficult as modeling from scanned models. I'm assuming CAD was originally used in the car's design of couse, although I don't know for sure.

RockinAkin
05-16-2006, 04:27 AM
Awesome concept for a commerical - and executed wonderfully! :thumbsup:

sekocan
05-16-2006, 04:33 AM
wow it is really amazing.. i couldn't believe "everything" is CG

only one thing... the movements of cars look a little "toony" to me. i am not sure why. maybe because they are so fast at breaking. they can stop when they want but that was the point of the commercial i guess :)

i always liked commercials of peugeot :)

Philip-Vampire
05-16-2006, 05:25 AM
wooowww..... great render.......

Moebius
05-16-2006, 06:06 AM
Outstanding!

This definitely gets 5-stars from me. Everything about this is simply excellent... and if I was forced to niggle a critique, I'd be extremely hard pressed. In fact the only thing I can even imagine to criticize is the size of the "cracks" or the distances between them on the ground textures.

Wonderful work... truly inspirational!

Cheers! — Möe

JesseDavis
05-16-2006, 06:08 AM
Well its a nice commercial but I don't know how everyone could say its perfect... For one thing, the tennis ball is at a different scale in practically every shot. In the opening shot its the size of a large beach ball, other shots - its small as a realistic tennis ball. But then in the next shot its as big as a basketball. Maybe it was done this way to be able to see it, but definately its not "realistic". The shot at the end definately needs a little color correction between the characters, the car, and the scenery... they all stick out as having different lighting. The animation was also pretty mediocre - the powersliding didn't work at all, as they seemed to stop on a dime rather than keep moving that extra inch of overshoot.

It was a nice short, but i wouldn't say perfect =\ (don't get me wrong I still like it though. I'm just making a counter argument to those saying its perfect, not really a reflection on the quality of the short).

Ganjica
05-16-2006, 08:25 AM
WOW! Really nice work!
Fa piacere vedere che anche in Italia esistono aziende di produzione che fanno lavori di questo livello. Davvero complimentoni!

loocas
05-16-2006, 10:37 AM
:D cool ad man!

Really nice work!

One thing thou, not a crit, it's probably just me, but the shadow being casted by the girl player on the car's chasis seems odd to me? Donno what's wrong with that, as I said, it might be just me, but still, it just doesn't look right somehow :shrug:

Anyways, http://forums.cgsociety.org/images/rating/rating_5.gif from me! :thumbsup:

X-Ice
05-16-2006, 10:43 AM
professional, professional, great work man:eek: :thumbsup:

Djampa
05-16-2006, 10:50 AM
Amazing quality.

What are you using for post production?

Great material! Thanks for sharing that.
Just couldn´t see the movie, don´t know why all my CGSociety quicktime dwlds are bugged by a 'buffer overflow' error, if someone knows why please tell me.

Best wishes,

Limponi
05-16-2006, 12:21 PM
Great great work

awesome rendering
500 stars:thumbsup:

seagulls
05-16-2006, 02:00 PM
I really like it .kangaroos are becoming a pest out here...

francescaluce
05-16-2006, 02:43 PM
the tennis ball is at a different scale in practically every shot.
....
The shot at the end definately needs a little color correction between the characters, the car, and the scenery... they all stick out as having different lighting.
....
the powersliding didn't work at all, as they seemed to stop on a dime rather than keep moving that extra inch of overshoot.

well I agree. but very very nice thing anyway.
shading and textures specially.

ciao
francesca

LukaStellwag
05-16-2006, 03:53 PM
great render ... but the link to the animation which was posted doesnt work !

Menesis
05-16-2006, 07:31 PM
great render ... but the link to the animation which was posted doesnt work !Well, I thought the same, but I turned out that the movie first has to be fully loaded, it's not streaming although its Quicktime

ajsfuxor
05-17-2006, 03:24 AM
Care to talk about the exterior lighting setup? GI/FG/HDRI? I really like the dirt on the cars too, looks great.

Very nice work. I loved it!

GuIdO2
05-17-2006, 11:00 AM
Great work!!!
Mitici! :)

sivasketch
05-17-2006, 02:18 PM
Very good work , 5 STARS From me too .....

cezmikardas
05-17-2006, 09:57 PM
Perfect work

younglion
05-18-2006, 02:14 AM
great stuff man the cars are preety nice. i have a question. which part of the commercial did you work on?

boonet
05-18-2006, 08:55 AM
Hi.
Thanx for all the positive comments! ;) Well, not much to say about the lighting setup: we used no FG nor GI: basically all the shading has been made using a few custom MR shaders we wrote. They're faster and much more predictable than the aforementioned techniques.
There is some HDRI, but it is there basically to spice up the reflections.
Then a mix of hand painted and procedural textues.
Oh, and then passes: some cuts contains as many as 20 different passes.

We've been working on all the computergraphics for the commercial. That means modeling, texturing and lighting the environment and shading and lighting the cars.
And animating of course.
The kangaroo is the only thing we did not create.
Ah, we also had to come up with some quick solution for the dust clouds since, well, we were left with only a few hours before the deadline and we still had not them (that's why I think they're a bit the weak part of the piece) :) .
Most of the compositing is ours too, with some useful help from Franco Tassi.

That's it :)
Ciao Ciao
S

ajsfuxor
05-18-2006, 09:37 AM
thanks for the info!

Well done, i think its fantastic!

Ramteen
05-18-2006, 04:29 PM
great stuff ... . wow amazing shots . But I dont like the compostion in the end of shot . I mean two real guys . But all of other parts are so cool . goodluck ... .

2xbo
05-18-2006, 05:31 PM
Ciao Stefano Oggeri. Come e?. Bel lavoro che hai fatto. Ci sono dei detagli che non mi piacciono cosi tanto pero e un bel Lavoro.

Scusa TD?. Non mi dire che sei anche allo IED oppure allIstituto dArte aplicata.
Come e la?. Raconta un po. Se voi contatarmi solo mandami un mesaggio privato.

Saluti e vai anchora con belli lavori.

Saluti allo IED. OOPS oppure allIstituto darte aplicata.

xbo



P.S. Io ho fatto TD allo IED e sono uscito nel 2000. :bounce: Bella Torino.

boonet
05-19-2006, 08:14 AM
Hi 2xbo
IED? No, nothing related to that: TD=Technical Director. I take care of shading and lighting stuff. Then I run around cursing when I need to fit everything in ram at rendertime :)
The only contact I had with IED has been a few years ago during their end-of-courses party: I was the one running around stealing sushi and wine :D

Take care
S

2xbo
05-19-2006, 09:42 AM
Hi boonet. I see.
I wish you the best in Torino.

CY
xbo

ajsfuxor
06-05-2006, 11:28 AM
I'm interested to know your 'last minute' approach to the dust clouds. Did you use fluids at all?

Jassar
09-24-2006, 02:43 PM
Simply perfect!

5 stars:buttrock:

Art-Of-Rage
09-25-2006, 12:22 AM
perfect job man..a can't say any thing..http://forums.cgsociety.org/images/icons/icon13.gifhttp://forums.cgsociety.org/images/icons/icon11.gif

adib
09-25-2006, 06:41 AM
Very very good and very professional work 5*:bounce:

KarpA
09-25-2006, 06:41 AM
Hi
thanks for your appreciation. I've uploaded a compressed quicktime of the commercial here:

http://www.edenlab.com/downloads/peugeot/australian_02.mov
...
S
I cant watch the movie. The link is wrong!

boonet
09-25-2006, 08:23 AM
Hi.
well, first of all, let me say it's amazing having been included in the CG Choice gallery: sure this is a great honor and reward for our work! About the link being broken: true, true. We've been doing some maintenance here and there on our website, but will indeed manage to have it back ASAP.

Thank you all!
Cheers
S

linkinpark84
09-25-2006, 05:07 PM
wow. so cool ! 5stars!:eek:

X-Ice
09-25-2006, 08:37 PM
great*****

Odessit
09-26-2006, 12:18 AM
Cool work! 5 stars.

nolxev
09-26-2006, 12:06 PM
Watched in TV, great job :thumbsup:

EridaNuS
09-26-2006, 08:49 PM
cool
The highest level

fktt
09-26-2006, 10:55 PM
...but i don't like the tyres on that last frame, the cars have stoped but the tyres look like they would still be moving (and yes the rims are still but i mean the tyres them selves, tho this might because my eyesight aint the best and the images aren't very big), but nice job non-the less! **** from me.

EridaNuS
09-27-2006, 05:56 AM
to fktt
You can make is better?

Respect
10-03-2006, 09:01 PM
Good work ...... keep going

torrikabe
10-04-2006, 12:49 AM
wow..

i love u:)

waltermatos
10-22-2006, 10:21 PM
Really nice render! excellent work. Its :bounce: 5 stars!

luGher
10-26-2006, 11:44 AM
well well well, complex work, really impressive

organicmod01
02-12-2007, 05:14 AM
From what I can see, very nice. Yet most of the main objects are kind of hard to see.

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