Microsoft plans to buy Massive Inc.

[CupOWonton]

Booooooooooooooooooooooooooooooooooooooooo
M$ needs to stop buying everyone.

[Beamtracer]

So that must be the real reason that games consoles get internet connections. So you can download the latest advertisements.

Also, because ads placed in games often flash by quickly, it must have a subliminal effect on peoples' minds.

Don't forget, these are games you pay to own in the first place.

[williamsburroughs]

Ahhhh...every day a step closer to the world of Snow Crash. :)

[Keiphus]

Wait, what exactly are you guys complaining about here....?:curious:

[3DDave]

Does that mean we are going to start seeing ads in our operting systems?

[poly-phobic]

Wait, what exactly are you guys complaining about here....?:curious:
we dont really know... we dont really care. Micor$oft is invloved. lets all jump in with total disregard of what we are talking about and how this aquisition may and may not affect our lives/jobs in any way shape or form.

[alejandro_m1]

Does that mean we are going to start seeing ads in our operting systems?

The real concern would be to start seeing adds in Xbox Live...

[mech7]

I don't mind if they make the games cheaper.

[PhilOsirus]

I don't mind if they make the games cheaper.

Hey is that a quote from a Family Guy episode? If not, e-mail it to the writers right away! It's gold!:p

And in the end ads will do the same to games than they have done for TV. I trully dislike watching TV now, I only watch the news. The ads have become irritating, annoying, noisy, and far too numerous. If it becomes the same with games, expect me to be very carefull when it will come to choosing what to play.

Also, did anyone realize that when you will play Halo 5 you won't be able to destroy that softdrink vending machine located in an entirely destructible environment, just because there is an ad on it?

Oh and I can see it now: The programmers spend time to integrate some ad service into the game, the artist do the same, the testers have to find all the bugs associated with the ads, then when production is almost wrapped up the sports clothing company cancels its ad request after realizing it's not worth it, pay a small cancellation fee because the publisher was really in need of said ads, but now there is only one week left of production and the staff must do overtime to get rid of the ads, testers have to make sure it's all gone and nothing causes another crash, the TD does a burnout, the game is released two weeks late, the fiscal year ended one week ago, and the testers ended up missing a bug that caused an ad to show up anyway, the sports clothing company decides to sue.

[reddrake]

Ahhhh...every day a step closer to the world of Snow Crash. :)

Yup... Pizza and Microcode!

Back on subjects,I really do hate the idea of being bombarded by advertisments while playing video games. I suppose it's inevitable.

Doesn't Xbox live advertise stuff anyway? (Promo video's and the like?)

[CENOBITE]

Heh, we are getting so used to ads, that if they are on billboards in our games... that will only help the "Immersive factor" *wink*

[Saurus]

Actually, I'm more (and still) pissed off at movie theatres and their half hour long trailers/advertising before I watch a movie I paid for!!!

[tonygib]

Does that mean we are going to start seeing ads in our operting systems?

yeah, this system 'crash' was brought to you by Joe's Tow Truck service, we'll be there to pick you back up!!!

[Beamtracer]

In the 1950s, they tried adding subliminal advertising at the movie theaters. By subliminal, I mean a flash-frame (maybe one frame) that flashes up an advertisement for ice-cream or something like that.

It was very successful, as studies showed that more people went out to buy an ice-cream immediately afterwards, even though the advertisement was so short in duration that the audience was not even aware that they had seen it.

Despite being successful, we don't get subliminal advertising at movie theaters any more. I think flash-frame advertisements might have been banned.

So why is it allowed in games?

I guess the game console makers think they have found a gold mine. A new source of revenue and profits. It will be up to the audience to decide if they want to pay for this sort of onslaught.

[leigh]

In the 1950s, they tried adding subliminal advertising at the movie theaters. By subliminal, I mean a flash-frame (maybe one frame) that flashes up an advertisement for ice-cream or something like that.

It was very successful, as studies showed that more people went out to buy an ice-cream immediately afterwards, even though the advertisement was so short in duration that the audience was not even aware that they had seen it.

Despite being successful, we don't get subliminal advertising at movie theaters any more. I think flash-frame advertisements might have been banned.

Umm dude that's an urban legend.

Putting ads for stuff in games is not subliminal anyway. Subliminal, by dictionary definition, means "Below the threshold of conscious perception." Ads in games are much the same as billboard ads in real life - you're very much aware of them.

[El-d]

and does anyone complain about advertising in films..

I watched I -Robot last night, and apart from the blatant camera focus on the Audi badge, the Converse retro 2004 trainers etc etc,

Games advertising will just move into that territory I suspect. Cut scenes will ensure that diet xxx is being imbibed. Games sequences - driving , football etc all have billboards already to mimic the real world. The only games that in theory will miss out are the ones that don't mimic the real world. I don't want to see an orc running into battle sponsored by MegaCorp.

it just comes down to the fact that microsoft buy things that they see alot of money in.... and advertising is big bucks.

El-d

[pixelmonk]

Booooooooooooooooooooooooooooooooooooooooo
M$ needs to stop buying everyone.


waaaaaah... tell that to apple, autodesk and all the other companies who have money.

[Frank Lake]

Umm dude that's an urban legend.

Putting ads for stuff in games is not subliminal anyway. Subliminal, by dictionary definition, means "Below the threshold of conscious perception." Ads in games are much the same as billboard ads in real life - you're very much aware of them.

The key word is 'conscious'. If your not conscious of what you've seen then your not aware of it and then it becomes subliminal in nature. But if you do see it consciously then it's not subliminal in nature. This stuff has been around nearly a full century now and static visual subliminal artwork has been around for much longer then that.

Anyways, BOT, MS buying Massive is pretty distrubing because many of the 'studios' that MS has bought up haven't done much at all creatively. The Massive employees will know if 'the worms turned' soon enough to 'run like hell' to another job. :argh:

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